Commentary

How Gen Z Is Reshaping Digital Media Through ‘Creative Maximalism’

A new generation of digital natives is transforming online content through what YouTube‘s Culture & Trends...

Agency

How Olgu Uysal’s OH Medya Approaches Influencer Marketing Through Data Science

“Influencer marketing has always been a slippery surface with no strict rules; what works today may...

Technology

Captions Rebrands As Mirage In Pivot To AI Video Research

AI-powered video creation and editing app Captions has rebranded to Mirage, signaling its expansion beyond creator...

Agency

NewGen Taps Industry Vet Dana Pirkle To Spearhead Creator Division Growth

Creator agency NewGen has appointed Dana Pirkle as its new Talent Director. Based at the company’s...

Agency

Defining Kobe Global’s ‘Hyper-Relevance’ Concept In Influencer Marketing

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data...

Influencer

The Heartwarming Story Of Social Media Sensations Jared And Luna

Just days before the world shut down due to the COVID-19 pandemic in 2020, Jared Davis...

Agency

GiftWorks: How Clarion Communications’ Dedicated Influencer Gifting Division Works

Clarion Communications, a UK-based PR agency that has worked with major brands such as Unilever, Cathay...

Technology

Fans vs. Followers: Inside FanCircles’ Creator Monetization System

Kevin Brown, who founded and sold one of Europe’s largest affiliate networks, Affiliate Window (now Awin.com),...

Commentary

UK Charity Urges Temporary Ban On Gambling Content Marketing

GambleAware has called for temporary restrictions on gambling content marketing in Britain while new regulations are...

Strategy

U.S. Tennis Association Launches Creator Credentials Program To Boost U.S. Open Engagement

The U.S. Tennis Association (USTA) introduces a dedicated credential program for social media creators at this...

Technology

Stellar Tech Acquires Dutch Platform Join In Bid To Consolidate Benelux Creator Marketing

Brussels-based marketing technology firm Stellar Tech has expanded its footprint in the Benelux region with the...

Commentary

From Coma To Comeback: AI Helps Music Creator Reclaim His Voice At The ‘Grammys Of AI Music’

When Lucas Horne, 26, awoke from his months-long coma in April 2017, the UK musician faced...

Platform

Pinterest Autumn Trend Report Highlights Thrifting Boom Among Gen Z Users

Pinterest released its “2025 Autumn Trend Report,” revealing significant growth in interest for secondhand and vintage...

Commentary

Creators Emerge As Gen Z & Millennials’ Most Trusted Holiday Shopping Source, LTK Finds

LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest...

Agency

Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...

Commentary

26 Industry Experts Weigh In On Instagram’s New Repost Feature

Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed...

Platform

Instagram Adds Reel Linking For Multi-Part Videos

Instagram has launched a new feature that allows creators to link multiple Reels in a series,...

Brand

Dubai Unveils $1M AI Film Prize for Upcoming Creator Economy Summit

Dubai has announced a $1 million prize for AI-generated short films, positioning it as the world’s...

Commentary

Creator Economy Calendar October 2025 – Busy Schedule This Fall

Following a packed September featuring key industry gatherings, including Press Publish NYC, FinCon, and DMEXCO, the...

Commentary

YouTube Shorts Conversion Power, Teen Purchasing Influence, And Holiday Shopping Shifts

New research from video ad tech platform Precise TV reveals fresh opportunities for content creators and...

Talent Collectives

Chanelle Evette: From Bigo Live Streamer To CEO Of A Creator-First Talent Agency

Chanelle Evette stumbled into live streaming seeking human connection amid pandemic lockdowns, only to discover her...

Agency

How QYOU Media Embedded Creator-Led ‘Digital Stunts’ Into ‘Mission Impossible’ Campaign

For the release of “Mission: Impossible – The Final Reckoning,” QYOU Media created a coordinated TikTok...

Platform

France To Sue Kick Following Streamer’s Death

France will sue Australian streaming platform Kick for “negligence” following the death of content creator Raphaël...

Brand

Acast Launches Free Certification Platform To Demystify Podcast Advertising

Acast has unveiled its free, on-demand Acast Ads Academy, designed to establish industry standards for podcast...

Commentary

Food & Beverage Now 4th Largest Content Category On YouTube As Viewership Surges 32%

Food and beverage content on YouTube generated 457 billion views in Q1 2025 alone, representing year-over-year...