Brand

Grace Beverley’s Tala Brand To Launch Debut Brick-and-Mortar Location

Tala, the activewear brand founded by influencer-turned-entrepreneur Grace Beverley in 2019, is opening its first standalone...

Technology

Baidu Acquires JOYY’s Streaming Business In China For $2.1B To Strengthen Digital Video Presence

Baidu announced it finalized its purchase of JOYY's China live-streaming unit YY Live for approximately $2.1...

Commentary

Research Shows Nearly A Third Of Influencer Followers Buy On Social Platforms

A new YouGov survey of 2,000 UK consumers, part of a report commissioned by British creative...

Platform

Meta Backs Horizon Creators With $50M Fund, Enhanced Toolset

Meta has announced a new $50 million Creator Fund for developers building mobile and mixed reality...

Technology

Passes Taps Creator Economy Expert To Lead Expansion Initiatives

Technology

Hypefy: The AI Platform Democratizing Influencer Marketing By Making Micro-Creator Campaigns Scalable

Agency

Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce

Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...

Commentary

Social Media Platforms Top News Source For EU Youth, Surpass Traditional Media Outlets

Recent research from the European Parliament Youth Survey reveals a significant shift in how young Europeans...

Commentary

News Influencers Draw Regular Audience, But Recognition Remains Fragmented

Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...

Platform

LinkedIn’s Focus On View Duration Signals Growing Investment In Video Content

LinkedIn has introduced average watch time tracking for video creators, expanding its suite of analytics tools...

Technology

Building The Foundation: How Modash Creates Essential Infrastructure For Creator Partnerships

"Most companies in this space haven’t invested in building the underlying technology that can deliver a...

Talent Collectives

Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success

In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...

Agency

The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets

Most brands build their influencer marketing strategies on platforms they don't control. SARAL founder and CEO...

Agency

Merchantwise Group Expands Portfolio With Social Media Agency Buyout

Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...

Commentary

Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands

Video podcast viewership in the United States has been on the rise, with major platforms like...

Commentary

Dubai Seeks Spot Among The World’s Creator Economy Hubs

Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...

Commentary

Must-Attend Creator Economy Events In March 2025

The creator economy is one of the fastest-growing segments of the global business landscape. According to...

Commentary

Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement 

A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...

Brand

Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa

Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...

Platform

Game On For Snapchat X NFL Creator Program, AR Experience

Snapchat unveiled its first official NFL creator partnership for Super Bowl LIX, alongside new augmented reality...

Brand

Fox Acquires Podcast Company Red Seat Ventures To Strengthen Creator Economy Presence

Fox Corporation has acquired Red Seat Ventures, a creator economy company that will operate within Fox's...

Commentary

Research Reveals UK, Australia Consumers’ Alignment On Social Media Usage

New research from Sprout Social reveals that 91% of consumers in both the UK and Australia...

Brand

LatAm Beauty Tech Firm B4A Secures $2.5M To Expand Influencer Partnerships

Beauty for All (B4A), Latin America's leading beauty technology company, announced a R$15 million ($2.5M) investment...

Platform

Potential TikTok Buyout Bid Through Newly-Proposed U.S. Sovereign Wealth Fund 

A new TikTok buyout bid could emerge as U.S. President Donald Trump signed an executive order...

Platform

Spotify Introduces Milestone Awards For Top Podcasts

Spotify has launched its first Creator Milestone Awards program, establishing three tiers of recognition for podcasts...