Stories By Dragomir Stojkov
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Brand
Claire’s Taps Creator Lana Rae in Post-Bankruptcy Push for Gen Alpha
July 7, 2026Claire’s has enlisted Lana Rae, the YouTube and Roblox creator behind “Lana’s Life,” for a roughly...
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Brand
U.S. Embassy In Nigeria Seeks Contractor To Pair Top Food Influencer With American Chef
July 7, 2026The U.S. Embassy in Abuja is soliciting proposals from contractors to run a food influencer campaign...
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Commentary
Creator Economy Job Radar – July 7, 2026 – Rivian, Instacart, Hilton, and More
July 7, 2026Creator Economy hiring activity this week spans automotive, grocery technology, hospitality, and streaming as major consumer...
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Platform
YouTube Partners With Mark Rober’s Crunch Labs to Launch Free Science Curriculum
July 6, 2026YouTube is partnering with engineer and creator Mark Rober to bring Class CrunchLabs, a free, standards-aligned...
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Platform
X Launches Live Studio, Backs Livestreaming Push With $1M Creator Fund
July 6, 2026X has introduced “Live Studio,” a new livestreaming command center for creators, and will set aside...
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Agency
Edelman Appoints Kenny Gold as Global Chief Creator Officer, Adding Former Deloitte Digital Creator Lead to Its Ranks
July 6, 2026Edelman has named Kenny Gold as its Global Chief Creator Officer, adding a former Deloitte Digital...
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Commentary
Creator Economy Event Calendar – July 6, 2026 – Open Sauce, GCX, Affiliate Summit East, and More
July 6, 2026This week’s Creator Economy calendar spans events across the United Kingdom, the United States, and Europe,...
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Platform
TikTok LIVE, Food Network Launch Creator-Chef Cooking Series
July 6, 2026TikTok LIVE and Food Network are launching a livestreamed cooking series that pairs TikTok creators with...
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Commentary
Top 10 Highest-Revenue Shops on TikTok Shop: June 2026
July 6, 2026medicube US Store extends its hold on the No. 1 spot to four straight months in...
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Commentary
How Creator Businesses Hand Off Control: 18 Creator Economy Professionals Weigh In
July 3, 2026Creator-led businesses tend to hit the same wall as they grow. One person can no longer...
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Commentary
Italy’s Influencer Market Grows to €425M as Celebrity Pay Falls for a Third Straight Year
July 3, 2026Influencer Marketing spending in Italy will reach €425 million in 2026, up 10.4% from €385 million...
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Commentary
Australia Moves to Ban Gambling Companies From Paying Influencers Under New Advertising Law
July 2, 2026The Australian government will introduce legislation on July 3 that prohibits gambling companies from paying influencers,...
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Influencer
Warner Bros. Turns Internet Horror Icon ‘Siren Head’ Into a Movie, Continuing Hollywood’s Creator-to-Screen Pipeline
July 2, 2026Warner Bros. has acquired film rights to “Siren Head,” the internet-born horror creation of artist Trevor...
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Commentary
Google, Idris Elba’s Akuna Group Launch $1M AI Program for African Creators
July 2, 2026Google has partnered with Idris Elba’s Akuna Group on a program worth more than $1 million...
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Agency
Moburst Acquires Amazon Marketing Agency Hyperzon, Continuing M&A Push After $11.8M Investment
July 2, 2026Moburst, a full-service mobile-first digital marketing agency, has acquired Hyperzon, a full-scale Amazon marketing agency, the...
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Agency
UK’s Miroma Group Acquires Majority Stake in Creator & Audio Agency Ad Results Media
July 2, 2026Miroma Group has acquired a majority stake in Ad Results Media (ARM) from Shamrock Capital, marking...
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Commentary
Gen Z Discovers Products Through Influencers Almost as Often as Search Engines, Data Shows
July 2, 2026Social media influencers and bloggers are now the ninth most common way Americans discover new products,...
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Platform
TikTok, Philippine Department of Tourism Launch Creator-Led Travel Series ‘Wanderlust Week’
July 2, 2026TikTok has partnered with the Philippine Department of Tourism (DOT) to launch “Wanderlust Week,” a creator-led...
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Influencer
YouTuber Andrew Rea Diversifies Babish Brand With Meal Kits, Podcast, Rental Compound
July 2, 2026Andrew Rea, the YouTube cooking creator behind “Binging with Babish,” is rolling out a cluster of...
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Commentary
UK Department for Education Spent Over £700,000 on Influencer Marketing in Two Years
July 2, 2026The UK Department for Education (DfE) has spent more than £700,000 on Influencer Marketing over the...
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Commentary
Audio Podcasts Build the Most Trust in the Creator Economy, But Video and Clips Drive the Action, Study Finds
July 1, 2026Audio podcasts generate the highest levels of trust and the lowest rates of skepticism of any...
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Technology
Croatian AI Influencer Marketing Platform Hypefy Raises $7.2M Series A
July 1, 2026Hypefy AI, a Croatia-based platform that automates Influencer Marketing campaign execution, has raised $7.2 million in...
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Commentary
Most Mid-Tier Creators Split Shopping Traffic Across Destinations Despite Amazon Preference, Report Finds
July 1, 2026Middle-tier creators say they would rather send shoppers to Amazon than anywhere else, but their actual...
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Commentary
U.S. House Passes Kids Online Safety Bill, Setting Up Clash With Senate
July 1, 2026The House of Representatives passed the Kids Internet and Digital Safety (KIDS) Act on June 29...
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Technology
Podcasting Platform Riverside Expands Into Publishing and Distribution
July 1, 2026Riverside is extending its platform beyond recording and editing into publishing and distribution for the first...
