Brand

Singapore Launches First-Ever TikTok Game Show To Boost Tourism

The Singapore Tourism Board (STB) has partnered with global social media agency Komodo to launch “The...

Brand

Canon’s Mobile App For Multi-Camera Livestreams Eliminates Need For Traditional Streaming Hardware

Canon Inc. launched Live Switcher Mobile, a free iOS app that allows content creators to manage...

Platform

Inside Trump’s Plan To Save TikTok In The U.S.

President Donald Trump has unveiled a plan to prevent TikTok’s shutdown in the United States. The...

Influencer

How Influencer Hannah Chody Is Reviving Austin’s Beloved Organic Nut Milk Brand, Fronks

In the summer of 2024, social media influencer Hannah Chody announced on TikTok she was taking...

Platform

Perplexity AI Submits Bid For TikTok U.S. Merger

Perplexity AI, a rising competitor in the AI search engine space, has proposed a merger with...

Platform

Trump To Issue Executive Order Extending TikTok Ban Deadline

President-elect Donald Trump plans to issue an executive order on Monday, January 20, to extend the...

Brand

Delta Boosts In-Flight Entertainment, Partners With YouTube

Delta Air Lines is partnering with YouTube to offer ad-free content through its in-flight entertainment system,...

Agency

Havas’ New Creator-Led Docuseries ‘Shape Shifting’ Explores The Food Industry Impact Of GLP-1s

Havas has launched a new docuseries examining how GLP-1 medications are impacting consumer behavior and reshaping...

Commentary

YouTube Spotlights Top Trends, Creators And More In 2024 

YouTube’s 2024 Global Culture & Trends Report highlights the rise of digital franchises as pivotal players...

Technology

Streamlabs, NVIDIA, Inworld AI Unveil Intelligent Streaming Tool To Boost Creators’ Production Capabilities

Streamlabs, in partnership with NVIDIA and Inworld AI, announced an intelligent streaming assistant that combines co-hosting,...

Strategy

Brat TV Acquires Electric Monster To Expand YouTube Reach

Digital entertainment studio Brat TV has acquired Electric Monster and rebranded as ZATV, aiming to broaden...

Platform

Top 5 Product Categories Driving Social Commerce In 2025 – Report

Fashion and beauty products are forecast to lead social commerce purchases in 2025, according to new...

Platform

Whatnot Raises $265M To Challenge TikTok Shop In Livestream Shopping

Whatnot Inc., a livestream shopping platform aiming to rival TikTok Shop, has secured $265 million in...

Platform

Utah Lawsuit Alleges TikTok Knew About Children Being ‘Groomed’ On Livestreams

Now unsealed internal TikTok documents reveal the company was aware of the systematic exploitation of minors...

Platform

Venezuela Hits TikTok With $10M Fine Over Deadly Viral Challenges

Venezuela’s Supreme Court has ordered TikTok to pay a $10 million fine for failing to prevent...

Commentary

Twitch Closes 2024 With 18.5B Hours Watched, Kai Cenat Tops Monthly Charts, New Top Streamers Emerge [REPORT]

Twitch has maintained stable viewership in 2024, with 18.5 billion hours watched, compared to 18.9 billion...

Commentary

Professor Richard Florida Breaks Down The Creator Economy’s Global Impact

Photo credit: Zanetti Photography A new global study shows the creator economy includes approximately 360 million...

Influencer

Social Media Entrepreneur Brandon Schlichter Takes Over Illinois Roofing Giant

Brandon Schlichter, creator of the YouTube channel Investment Joy with 1.8 million subscribers, recently acquired H.C....

Commentary

Social Commerce Sales Set To Double In UK As TikTok Shop Dominates Beauty And Fashion [REPORT]

Social commerce sales in the UK are expected to double over the next four years, according...

Brand

Financial Platform Destream Announces Creator Ambassador Program After Hitting 30,000 European Users – Here’s What Early Participants Get

destream, a financial platform specializing in creator monetization, is launching a new ambassador program designed to...

Agency

MikeWorldWide Unveils Everywhere, Tapping Into Social-First Digital Marketing

MikeWorldWide (MWW), with 38 years of independent public relations expertise, introduces Everywhere, a specialized digital agency...

Platform

Xiaohongshu: China’s Instagram-Like Platform Where Influencers Sell Rice Alongside Designer Suits

Xiaohongshu, a Chinese social media platform valued at $17 billion, is emerging as a significant e-commerce...

Agency

From Social Posts To Store Visits: How Dentsu’s New Platform Tracks The Real Impact Of Influencer Campaigns

Advertising giant Dentsu has launched a new operating system for influencer marketing that aims to track...

Commentary

The Link Between Brand Awareness And TikTok Performance [REPORT]

New research from Tracksuit and TikTok demonstrates a strong correlation between brand awareness and advertising conversion...

Platform

House Committee Tells Apple, Google To Prepare To Remove TikTok From Their App Stores On January 19

Members of the House Select Committee on China have directed Apple and Google to prepare for...