Shark Home falls from No. 3 to No. 10 in July, shedding more than half the revenue that placed it second in May, while only medicube US Store and QVC, Inc. hold their June positions and combined top-10 revenue drops to roughly $104.94 million from $120.56 million.
No. 10: Shark Home – $7.83 million – A Fall From Third Place Erases More Than Half Its May Peak
Shark Home closes out the July chart after ranking second in May with $17.67 million and third in June with $14.48 million. Its July revenue of $7.83 million marks a 45.9% decline from June and more than a 55% drop from its May high. The shop sells just 37,800 units, the lowest volume on the chart, at an average price of $207.21, the highest by a wide margin. TikTok Shop’s own growth rate metric reads positive 23.9% for July, a figure tied to trend movement within the month rather than the shop’s month-over-month slide.
No. 9: Pacsun – $7.93 million – A First-Time Entrant With the Chart’s Highest Growth Rate
Pacsun enters the top 10 for the first time. The shop sells 261,580 units at an average price of $30.33, the second-highest volume among the bottom five entries. TikTok Shop’s reported growth rate for Pacsun stands at 63.1% for July, the highest of any shop on the chart.
No. 8: Tarte Cosmetics – $7.94 million – A Modest Rebound That Follows a Steep May Decline
Tarte Cosmetics rises one spot to No. 8 from No. 9, with revenue essentially flat at $7.94 million against $7.91 million in June, an increase of 0.4%. The gain follows a 40.3% decline reported in May. Tarte sells 233,210 units at an average price of $34.06.
No. 7: Halara US – $8.38 million – A Second Straight Month in the Same Spot Despite an 18.9% Revenue Drop
Halara US holds its No. 7 position from June, though revenue falls 18.9% to $8.38 million from $10.33 million. The shop sells 243,610 units at an average price of $34.40. Halara has ranked between fourth and seventh in each month covered by this series.
No. 6: Comfrt – $8.60 million – A New Name on the Chart That Displaces Two June Entries
Comfrt enters the top 10 at No. 6, a shop that had not previously ranked in this series in April, May or June. The shop sells 214,390 units at an average price of $40.10. Its arrival, together with Pacsun’s, pushes out Ninja Kitchen US, which ranked No. 6 in June with $10.55 million, and SEESE Store, which ranked No. 10 in June with $6.59 million.
No. 5: Crocs – $9.11 million – A Break Into the Top Five for the First Time This Series Has Tracked
Crocs rises to No. 5 from No. 8 as revenue increases 13.9% to $9.11 million from $8.00 million in June. The shop sells 229,170 units at an average price of $39.75. Crocs’ reported growth rate reads positive 19.7% for July, the strongest reading among the top five.
No. 4: VEVOR Store – $9.27 million – A One-Spot Climb Despite a Double-Digit Revenue Decline
VEVOR Store rises to No. 4 from No. 5, though revenue falls 17.5% to $9.27 million from $11.23 million in June. The shop sells 130,470 units at an average price of $71.06, the second-highest price point among the top five.
No. 3: Dr.Melaxin – $11.06 million – A Climb to Third That Extends a Three-Month Top-Four Streak
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Dr.Melaxin rises to No. 3 from No. 4 in June, even as revenue falls 9.5% to $11.06 million. The shop sells 414,440 units at an average price of $26.68, the second-highest volume on the chart behind medicube. Dr.Melaxin has ranked among the top four in each month covered by this series.
No. 2: QVC, Inc. – $13.69 million – A Second Consecutive Month in Second Place
QVC, Inc. holds its No. 2 ranking from June, with revenue falling 16.5% to $13.69 million from $16.40 million. The shop moves 291,670 units at an average price of $46.92. QVC’s reported growth rate stands at negative 6.7% for July, following a positive 4.6% reading in May before its jump to second place in June.
No. 1: medicube US Store – $21.13 million – A Fourth Straight Month at the Top Despite a Revenue Dip
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medicube US Store retains the No. 1 position for a fourth consecutive month, though revenue declines 7.5% to $21.13 million from $22.85 million in June. The shop sells 867,790 units at an average price of $24.34, the highest volume and lowest average price on the chart, a combination it has held throughout the months covered by this series. TikTok Shop’s own growth rate metric for medicube reads negative 10.2% for July.
Takeaway
Only medicube US Store and QVC, Inc. repeat their June positions in July, while every other spot on the chart either changes hands or belongs to a shop new to the top 10. Shark Home’s fall from third to tenth stands as the sharpest decline this series has tracked, erasing more than half the revenue that placed it second in May. Crocs breaks into the top five for the first time on a 13.9% revenue increase, while Comfrt and Pacsun enter the rankings altogether, displacing Ninja Kitchen US and SEESE Store.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
Shark Home falls from No. 3 to No. 10 in July, shedding more than half the revenue that placed it second in May, while only medicube US Store and QVC, Inc. hold their June positions and combined top-10 revenue drops to roughly $104.94 million from $120.56 million.
No. 10: Shark Home – $7.83 million – A Fall From Third Place Erases More Than Half Its May Peak
Shark Home closes out the July chart after ranking second in May with $17.67 million and third in June with $14.48 million. Its July revenue of $7.83 million marks a 45.9% decline from June and more than a 55% drop from its May high. The shop sells just 37,800 units, the lowest volume on the chart, at an average price of $207.21, the highest by a wide margin. TikTok Shop’s own growth rate metric reads positive 23.9% for July, a figure tied to trend movement within the month rather than the shop’s month-over-month slide.
No. 9: Pacsun – $7.93 million – A First-Time Entrant With the Chart’s Highest Growth Rate
Pacsun enters the top 10 for the first time. The shop sells 261,580 units at an average price of $30.33, the second-highest volume among the bottom five entries. TikTok Shop’s reported growth rate for Pacsun stands at 63.1% for July, the highest of any shop on the chart.
No. 8: Tarte Cosmetics – $7.94 million – A Modest Rebound That Follows a Steep May Decline
Tarte Cosmetics rises one spot to No. 8 from No. 9, with revenue essentially flat at $7.94 million against $7.91 million in June, an increase of 0.4%. The gain follows a 40.3% decline reported in May. Tarte sells 233,210 units at an average price of $34.06.
No. 7: Halara US – $8.38 million – A Second Straight Month in the Same Spot Despite an 18.9% Revenue Drop
Halara US holds its No. 7 position from June, though revenue falls 18.9% to $8.38 million from $10.33 million. The shop sells 243,610 units at an average price of $34.40. Halara has ranked between fourth and seventh in each month covered by this series.
No. 6: Comfrt – $8.60 million – A New Name on the Chart That Displaces Two June Entries
Comfrt enters the top 10 at No. 6, a shop that had not previously ranked in this series in April, May or June. The shop sells 214,390 units at an average price of $40.10. Its arrival, together with Pacsun’s, pushes out Ninja Kitchen US, which ranked No. 6 in June with $10.55 million, and SEESE Store, which ranked No. 10 in June with $6.59 million.
No. 5: Crocs – $9.11 million – A Break Into the Top Five for the First Time This Series Has Tracked
Crocs rises to No. 5 from No. 8 as revenue increases 13.9% to $9.11 million from $8.00 million in June. The shop sells 229,170 units at an average price of $39.75. Crocs’ reported growth rate reads positive 19.7% for July, the strongest reading among the top five.
No. 4: VEVOR Store – $9.27 million – A One-Spot Climb Despite a Double-Digit Revenue Decline
VEVOR Store rises to No. 4 from No. 5, though revenue falls 17.5% to $9.27 million from $11.23 million in June. The shop sells 130,470 units at an average price of $71.06, the second-highest price point among the top five.
No. 3: Dr.Melaxin – $11.06 million – A Climb to Third That Extends a Three-Month Top-Four Streak
Dr.Melaxin rises to No. 3 from No. 4 in June, even as revenue falls 9.5% to $11.06 million. The shop sells 414,440 units at an average price of $26.68, the second-highest volume on the chart behind medicube. Dr.Melaxin has ranked among the top four in each month covered by this series.
No. 2: QVC, Inc. – $13.69 million – A Second Consecutive Month in Second Place
QVC, Inc. holds its No. 2 ranking from June, with revenue falling 16.5% to $13.69 million from $16.40 million. The shop moves 291,670 units at an average price of $46.92. QVC’s reported growth rate stands at negative 6.7% for July, following a positive 4.6% reading in May before its jump to second place in June.
No. 1: medicube US Store – $21.13 million – A Fourth Straight Month at the Top Despite a Revenue Dip
medicube US Store retains the No. 1 position for a fourth consecutive month, though revenue declines 7.5% to $21.13 million from $22.85 million in June. The shop sells 867,790 units at an average price of $24.34, the highest volume and lowest average price on the chart, a combination it has held throughout the months covered by this series. TikTok Shop’s own growth rate metric for medicube reads negative 10.2% for July.
Takeaway
Only medicube US Store and QVC, Inc. repeat their June positions in July, while every other spot on the chart either changes hands or belongs to a shop new to the top 10. Shark Home’s fall from third to tenth stands as the sharpest decline this series has tracked, erasing more than half the revenue that placed it second in May. Crocs breaks into the top five for the first time on a 13.9% revenue increase, while Comfrt and Pacsun enter the rankings altogether, displacing Ninja Kitchen US and SEESE Store.
Data from Kalodata
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