Influencer

Influencer Emma Chamberlain Boosts Coffee Brand With First Cafe In Los Angeles

Social media influencer Emma Chamberlain has expanded her coffee brand’s retail presence by opening her first...

Brand

NFL Taps Creators Kai Cenat, iShow Speed In Flag Football Showdown Ahead Of Super Bowl

The NFL has announced a flag football match between top YouTube streamers Kai Cenat and iShowSpeed,...

Technology

YouTuber Takes On AI Bots To Protect Content From Being Stolen

A YouTube creator has developed a novel approach to deterring AI-powered content theft by exploiting an...

Agency

Social Snowball Hit by Impersonation Scheme Spreading False Claims

Social Snowball, a creator-affiliate platform serving over 2,000 e-commerce brands, reports experiencing a coordinated attack where...

Platform

Instagram Rolls Out Views-Related Metrics To Boost Creators’ Performance

Instagram has introduced new analytics features for content creators, expanding on its August 2024 shift toward...

Platform

Inside TikTok’s Plan To Protect Germany’s 2025 Federal Election

TikTok has announced the launch of a dedicated in-app Election Center ahead of Germany’s February 2025...

Technology

Dash Social Launches Creator Management Platform To Streamline Brand Campaigns

Dash Social has introduced a new Creator Management platform designed to make brand campaigns more effective...

Commentary

Content Creation Now Seen As Legitimate Business, Report Finds

Major financial institutions are beginning to recognize creators as small business owners, with Visa leading corporate...

Platform

Threads Tests Built-in Spoiler Tags, Post Templates

Meta’s Threads platform is testing new features that include text-blocking spoiler tags and customizable post templates,...

Brand

Travel Media Brand Matador Network Seeks Broader Influence With Creator Podcast Launch

Matador Network, a travel media company with over 16 million social media followers, introduced “CREATOR, The...

Brand

Aston Martin Aramco Selects TikTok Creators For Dream F1 Job 

Aston Martin Aramco Formula One Team has announced five content creators as winners of its Creator...

Platform

Superfy: Gen Z’s Go-To Platform For Real-Time Q&As

Gen Z users are steering clear of traditional search engines and Q&A forums in favor of...

Platform

Phones With Pre-Installed TikTok Selling For Thousands After Platform’s App Store Exodus

Used phones with TikTok pre-installed are commanding premium prices on online marketplaces after ByteDance’s app shut...

Brand

Voltas Beko Taps Influencers To Promote Refrigerator Technology

Voltas Beko is launching a new influencer marketing campaign to showcase its HarvestFresh refrigerator technology, expanding...

Platform

Snap Launches Financial Incentive For AR Developers, Creators

Snap has introduced Challenge Tags, a new program offering cash prizes to augmented reality (AR) developers...

Platform

Power Play For TikTok As Content Creators Launch Bid To Stop Billionaires From Taking Over

A new creator-led movement called “Own the Creative” has launched an initiative to acquire majority control...

Brand

As Golf TV Ratings Plummet, LIV Golf Signs Deal With Popular YouTuber Rick Shiels

LIV Golf announced a content creation partnership with Rick Shiels, one of YouTube’s most prominent golf...

Commentary

Creator Trust Beats Traditional Advertising In Driving Consumer Purchase Behavior, LTK Study Finds

Trust in creator recommendations outpaces traditional advertising and celebrity endorsements among younger consumers, according to new...

Platform

ByteDance Board Member Reveals TikTok U.S. Deal Is Days Away

ByteDance board member Bill Ford signals that negotiations to preserve TikTok’s U.S. operations could conclude within...

Commentary

‘Family Feud’? Growing Tensions On Screentime Between Parents And Children

A new report from digital safety company Qustodio reveals a significant disconnect between parents’ preferences for...

Brand

Northern Michigan University Joins Student-Athelete NIL Platform Bandwagon

Northern Michigan University (NMU) is launching the Northern Michigan Wildcat Exchange, a Name, Image, and Likeness...

Platform

Another Scheme To Lure TikTok Creators: Meta Announces ‘Breakthrough Bonus’ Incentive

Meta has presented its latest initiative to attract content creators from rival platforms. The “Breakthrough Bonus”...

Influencer

MrBeast’s TikTok ‘Bid’ Saga Continues

The speculation about MrBeast, whose real name is Jimmy Donaldson, bidding for TikTok’s U.S. operations began...

Commentary

Motion Report Reveals ‘Ugly’ Strategy That Makes Ads Work

An analysis of $100 million in advertising spend reveals that 42% of top-performing direct-to-consumer (DTC) ads...

Platform

Indonesian AI Startup Bythen Secures $5M To Democratize Virtual Influencer Space

Bythen, an Indonesian AI startup focused on virtual creator development, has raised $5 million in seed...