Stories By Dragomir Stojkov
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Technology
Greta Dunne’s Marker Video Targets Marketers Seeking True Consumer Voices
October 14, 2025Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real...
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Platform
Royal Mail Becomes Primary Delivery Partner For TikTok Shop UK In E-Commerce Push
October 14, 2025Royal Mail and TikTok Shop announced a partnership positioning the postal service as the primary delivery...
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Commentary
Romanian Influencer Market Reaches Saturation As Sponsored And Organic Content Blur
October 14, 2025Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between...
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Commentary
Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows
October 14, 2025Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...
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Influencer
The Wood Empire: Inside Jonathan Katz-Moses’s Creator-Powered Tool Business
October 13, 2025In 2010, a violent attack left Jonathan Katz-Moses rethinking his life. The Santa Barbara entrepreneur, then...
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Strategy
Fox Entertainment Invests In Ukrainian Vertical Video Startup Holywater
October 13, 2025FOX Entertainment has acquired an equity stake in Ukrainian vertical video company Holywater, positioning itself for...
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Commentary
Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds
October 13, 2025Gaming content creators across Europe express willingness to cover games without payment, but only when brands...
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Commentary
Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%
October 10, 2025The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...
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Commentary
The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing
October 9, 2025Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...
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Commentary
NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds
October 9, 2025The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...
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Influencer
Dutch Skateboarder Sterre Meijer Builds Global Following By Blending Style And Skill
October 8, 2025Female skateboarders often feel pressured to adopt baggy clothes and masculine aesthetics. Sterre Meijer skates in...
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Agency
Talent Agency A-List Me Bets On Trust To Win Over Creators And Brands
October 8, 2025A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now...
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Commentary
Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks
October 8, 2025FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...
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Influencer
True Crime & Beauty Creator Bailey Sarian Joins UTA’s Roster
October 7, 2025True crime and beauty content creator Bailey Sarian has signed with UTA for representation in all...
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Talent Collectives
Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame
October 6, 2025“Mediacorp The Pinwheels, Singapore’s Content Creator Awards” offer Singapore’s content creators up to S$15,000 (~$11,600) in...
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Agency
Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further
October 6, 2025Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...
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Strategy
YouTube Leads Platforms In Refusing To Cooperate With EU Content Dispute Body, Report Finds
October 6, 2025The Dublin-based Appeals Centre Europe (ACE), an independent body established under the EU’s Digital Services Act...
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Brand
People Inc. Acquires Food Publisher Feedfeed To Boost Creator Strategy
October 3, 2025People Inc. acquires Feedfeed, a food publisher and creator network with 7 million social media followers...
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Influencer
Ex-LinkedIn Account Manager Rachel Tokar Turns Comedy Skits Into Full-Time Creator Career
October 3, 2025Rachel Tokar crafts mini comedy scenes where finance bros meet their dream dates and manic pixie...
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Commentary
Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report
October 3, 2025A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...
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Strategy
Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch
October 2, 2025Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...
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Brand
Travel Publisher Matador Tests Month-Long Creator House To Woo Tourism Boards
October 2, 2025Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies...
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Commentary
Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds
October 2, 2025An analysis of more than 910 million online mentions reveals a growing divide between consumers and...
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Influencer
Natasha Thasan On Reaching Creative Freedom Through Playing With Saris
October 1, 2025Natasha Thasan spent years in financial technology, writing code while secretly playing with saris, traditional South...
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Technology
Raptive Launches Framework To Shield Creators From AI Scraping
October 1, 2025Creator media company Raptive has introduced a “Terms of Content Use” framework designed to protect its...
