Stories By Dragomir Stojkov
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Platform
TikTok Sweet Spot: New Study Shows 2-5 Weekly Posts Maximize Viewing Efficiency
October 21, 2025Social media management platform Buffer’s analysis of 11.4 million TikTok posts reveals that posting two to...
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Commentary
Singapore Digital Landscape Reveals Key Shifts In Consumer Marketing Engagement
October 21, 2025Singapore’s position as a global digital leader is creating distinctive patterns in consumer engagement across marketing...
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Agency
Inside IPG Health’s European Expansion: How Influencer ID Is Bringing Creator Marketing To Regulated Healthcare
October 20, 2025IPG Health is bringing its Influencer ID service to Europe, extending an end-to-end influencer marketing solution...
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Platform
YouTube’s Creator Economy Contributes €7 Billion To EU GDP, Supports 200,000 Jobs
October 20, 2025YouTube’s creative ecosystem added more than €7 billion to the European Union’s GDP while supporting more...
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Platform
TikTok Awards UK & Ireland 2025 Returns With Sky As Headline Partner
October 20, 2025TikTok announced the return of its TikTok Awards UK & Ireland for 2025 with Sky as...
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Influencer
How Actress & Creator Audrey Bradford Balances Hollywood Ambitions With A Growing Online Brand
October 17, 2025Audrey Bradford left her hometown of Albuquerque at 18 with nothing but determination and a risky...
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Strategy
EA Launches ‘Battlefield’ Creator Program With Challenge-Based Rewards System
October 17, 2025Electronic Arts Inc. is expanding its creator economy strategy with the launch of a dedicated program...
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Brand
AG1 Flips the Script: Why This Nutrition Company Is Giving Scientists The Influencer Treatment
October 17, 2025Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes...
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Technology
Audioboom Posts Record Q3 As Podcast Revenue Jumps 18%
October 16, 2025Audioboom Group Plc. reports record third-quarter performance with revenue reaching $20.4 million, a 9% year-over-year increase, as...
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Commentary
OpenAI’s Sora 2 App Divides Creator Economy: Nine Industry Experts Weigh In
October 16, 2025OpenAI has entered a new phase of AI content development with its Sora app, a social...
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Commentary
South Korea Reports Over 4,000 High-Earning YouTubers, Tax Scrutiny Follows
October 16, 2025The number of South Korean YouTubers earning over 100 million won ($70,261) annually has surpassed 4,000,...
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Technology
The Podglomerate: Defying Podcasting’s Boom-Bust Cycle With A Sustainable Business Approach
October 15, 2025As major podcast networks tighten budgets and rethink growth amid pressure on ad spending, one independent...
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Platform
TikTok Faces UK Parliamentary Scrutiny Over Content Moderator Job Cuts
October 15, 2025TikTok’s plan to eliminate 439 content moderation positions in London has prompted calls for a parliamentary...
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Commentary
B2B Brands Tap TikTok Humor, Employee Content To Capture Millennial Buyers
October 15, 2025According to HubSpot, 83% of marketers say short-form video (like TikTok, Reels, Shorts) is integral to...
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Technology
Greta Dunne’s Marker Video Targets Marketers Seeking True Consumer Voices
October 14, 2025Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real...
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Platform
Royal Mail Becomes Primary Delivery Partner For TikTok Shop UK In E-Commerce Push
October 14, 2025Royal Mail and TikTok Shop announced a partnership positioning the postal service as the primary delivery...
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Commentary
Romanian Influencer Market Reaches Saturation As Sponsored And Organic Content Blur
October 14, 2025Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between...
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Commentary
Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows
October 14, 2025Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...
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Influencer
The Wood Empire: Inside Jonathan Katz-Moses’s Creator-Powered Tool Business
October 13, 2025In 2010, a violent attack left Jonathan Katz-Moses rethinking his life. The Santa Barbara entrepreneur, then...
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Strategy
Fox Entertainment Invests In Ukrainian Vertical Video Startup Holywater
October 13, 2025FOX Entertainment has acquired an equity stake in Ukrainian vertical video company Holywater, positioning itself for...
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Commentary
Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds
October 13, 2025Gaming content creators across Europe express willingness to cover games without payment, but only when brands...
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Commentary
Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%
October 10, 2025The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...
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Commentary
The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing
October 9, 2025Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...
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Commentary
NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds
October 9, 2025The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...
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Influencer
Dutch Skateboarder Sterre Meijer Builds Global Following By Blending Style And Skill
October 8, 2025Female skateboarders often feel pressured to adopt baggy clothes and masculine aesthetics. Sterre Meijer skates in...
