YouTube has made part of its Creator Partnerships partner ecosystem more visible to advertisers, with a public services directory listing 17 agencies and platforms tied to the program.

The directory gives brands a clearer view of which third-party companies can support YouTube creator campaigns using verified, creator-consented platform data. The listings follow YouTube’s 2026 NewFronts presentation, where the company expanded Creator Partnerships, the rebranded successor to BrandConnect, across YouTube Studio, Google Ads, Display & Video 360, and selected partner tools.

The directory currently includes CreatorIQ, TRIBE, Fabulate, #paid, Alfan Group, Brand Ripplr, Companion, impact.com, Influencer, Meltwater, NiceHouse, Open Influence, Sprout Social, StreamElements, Superfiliate, The Outloud Group, and Viral Nation.

The page should not be read as a full accounting of every company connected to YouTube’s Creator Partnerships API. YouTube’s services directory states that participation is voluntary and that the directory is not comprehensive. Still, the listing offers advertisers a more centralized view of part of a partner ecosystem that remains limited to companies with direct business relationships with YouTube.

Controlled Access to Creator Data

The Creator Partnerships API gives approved partners access to verified first-party data from creators enrolled in the YouTube Partner Program who have opted into data sharing. Available signals include audience demographics, geographic distribution, and interest-based insights, according to YouTube and several listed partners.

For brands, the API is designed to reduce reliance on estimated creator metrics and third-party audience assumptions. Participating platforms can use creator-consented YouTube data to help advertisers identify creators whose audiences align with campaign objectives.

Access remains controlled. YouTube says expanded API access is available to select partners, allowing them to bring Creator Partnerships capabilities into their own tools. The directory does not provide a self-serve path for individual developers, brands, or agencies seeking direct API access.

Agencies and Platforms Across Several Markets

The 17 listed partners reflect a mix of creator marketing platforms, agencies, social intelligence companies, affiliate and partnership technology providers, and regionally focused firms.

CreatorIQ is listed as a platform partner. Most other companies carry both platform and agency classifications, including #paid, Alfan Group, Brand Ripplr, Companion, Fabulate, impact.com, Influencer, Open Influence, Sprout Social, Superfiliate, TRIBE, and Viral Nation.

Several partners point to YouTube’s effort to support creator campaigns across different geographies and operating models. Alfan Group focuses on creator-to-brand monetization across the MENA region. NiceHouse targets campaigns for digital-native audiences in Latin America. Companion, part of Billion Dollar Boy Group, positions itself around planning, executing, and scaling creator campaigns.

The directory includes a disclaimer that listings do not represent a Google endorsement and that advertisers should conduct independent due diligence when selecting a partner.

What the Directory Changes for Advertisers

For advertisers, the directory provides a public starting point for evaluating which third-party firms can support YouTube creator campaigns through the Creator Partnerships API.

That visibility matters because access to the API remains limited. Brands that want to use verified YouTube creator data through third-party workflows will generally need to work through approved platforms or agencies rather than connect to the API directly.

The directory also helps distinguish among different types of partners. Some listed companies operate primarily as creator marketing platforms, while others combine agency services, regional campaign support, affiliate technology, social intelligence, or performance-focused creator marketing.

Still, the listing gives brand marketers a more practical view of how YouTube is organizing third-party access around creator partnerships through selected intermediaries, creator-consented data sharing, and campaign tools connected to YouTube’s broader advertising system.

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