Platform

Threads Tests Instagram-Free Sign-Up Option For EU Users

Commentary

Next Stage Of Influencer Marketing Hinges On Organizational Change, Not Technology, Report Reveals

Influencer marketing's next stage depends more on organizational transformation than technological advancement, according to findings from...

Platform

Instagram Launches ‘Referrals’ Program For Creators To Drive Traffic, Sign-ups

Instagram is testing a new program that pays creators for driving people to the app, Meta...

Platform

EU Charges TikTok With Breaching Digital Services Act Over Ad Transparency

The European Commission has informed TikTok of its preliminary findings that the social media platform has...

Brand

Why SheaMoisture Tapped Influencers To Promote New Hair Collection Launch

SheaMoisture hosted its first international brand trip in March to Montego Bay, Jamaica, to launch its...

Technology

From 90 Days To Now: How Splitz is Fixing The Creator Payment Problem

"Getting paid today, getting paid quicker. That's what it's about. Making money today, not in 160...

Technology

Acast’s New Tool To Help Brands Use Podcaster Voices In Scripted Ads

Podcast company Acast has launched Talent-Voiced Ads, a new format allowing advertisers to leverage podcast personalities'...

Commentary

Group RFZ Launches Tool To Measure Individual Influencer Post Performance, Impact

Digital measurement firm Group RFZ has announced a new service in Content Lens, a tool designed...

Platform

MrBeast’s ‘Beast Games’ Scores Two-Season Renewal After Becoming Amazon Prime Video’s Most-Watched Unscripted Show

Prime Video renewed "Beast Games," the competition series created and hosted by YouTuber MrBeast, for two...

Commentary

HubSpot’s INBOUND 2025 Heads To San Francisco With Lineup Including Amy Poehler, Sean Evans, And Dario Amodei

Image credit: HubSpot HubSpot is moving its flagship INBOUND conference to San Francisco for the first...

Agency

INFLUISH: Influencer Marketing Platform With 15,000+ Creators Onboarded, Official Meta API Access

India-based INFLUISH announced it has onboarded over 15,000 influencers and 3,000 brands into its platform following...

Agency

Endlss Launches AI-Powered Influencer Marketing Platform To Streamline Campaign Management For Brands

Endlss debuted its AI-powered influencer workflow and management platform Endlss Copilot, targeting growing brands seeking to...

Brand

Go Smaller To Become Bigger? Inside Glassbox Media’s Growth Strategy 

After selling his previous company, Giant Media, in 2014, media veteran David Segura took a break...

Agency

Linqia Reports Q1 2025 Growth With Expansion Of  Cross-Channel Strategies

Influencer marketing agency Linqia has released its Q1 2025 results, which show increased campaign volume, spending,...

Technology

How Shift In Content Strategy Accelerated VINwiki’s Growth

VINwiki has amassed over 2 billion views by sharing car stories that traditional vehicle history services...

Influencer

Oxford U Student Influencers Leverage Online Presence For Professional Advancement

While Oxford University's official Instagram boasts 1.8 million followers, student content creators are building audiences independent...

Platform

TikTok Adds Direct Messaging Option For Live Streamers

TikTok has introduced a new feature enabling live streamers to activate direct messaging during broadcasts, according...

Technology

Podscribe Expands Cross-Platform Analytics with Spotify Video Modeling, Enhanced Reporting Features

Podscribe has introduced new features to address cross-platform measurement challenges in podcast advertising as video content...

Platform

Snap’s 2025 NewFronts: Expanded Sponsored Snaps, Music Series, and AI-Powered Ad Tools Unveiled

Snap Inc. unveiled new advertising tools and formats at its 2025 IAB NewFronts presentation, expanding options...

Agency

Crowd Power Ventures Launches $20M Fund For Creator Ecosystem

Crowd Power Ventures (CPV), a marketing venture studio, has launched a $20 million fund aimed at...

Commentary

Winmo Launches ‘Influencer Insights’ Feature To Give Brands Early Advantage In Creator Partnerships

Winmo introduces Influencer Insights, a new feature within its Sponsorship Hub that provides visibility into influencer-brand...

Commentary

White House Holds ‘Influencer Briefings’ For Predominantly Pro-Trump Content Creators

The White House has launched a series of dedicated "influencer briefings," expanding beyond traditional press corps...

Platform

TikTok Invests €1 Billion In New Data Center In Finland To Enhance European Data Security

TikTok announced a €1 billion investment to establish its first data center in Finland, marking a...

Technology

Amazing Wave: Helping E-Commerce Businesses Implement Practical AI Solutions

Amazing Wave, an AI consultancy founded in 2023, is helping transform e-commerce teams by training them...

Commentary

Cre8tive Con 2026: Chicago Summit To Empower Creator Entrepreneurs With New Leadership Team

Image credit: Cre8tive Cre8tive has announced that a new leadership team is preparing to host Cre8tive...