Commentary

Creator Economy Jobs – Food Brands, Cruise Lines, And Marketing Agencies Drive New Opportunities

The creator economy continues to generate employment opportunities across diverse sectors, with companies ranging from established...

Brand

Unilever Acquires Dr. Squatch as Personal Care Brand’s Gen Z-Focused Social Media Strategy Makes Waves

Unilever announced its acquisition of men’s personal care brand Dr. Squatch from growth equity firm Summit...

Commentary

The Creator Economy’s Most Unlikely Fashion & Fitness Mogul Cassey Ho Started With A Goodbye Gift To 40 Gym Students

When Cassey Ho uploaded a 10-minute Pilates video to YouTube in 2009, she wasn’t trying to...

Platform

YouTube Confirms Google’s Use Of Platform Videos For AI Training Without Creator Consent

A YouTube statement says Google is using its expansive YouTube video library to train artificial intelligence...

Commentary

Cannes Film Festival Generated $1.1 Billion In Media Impact Value, Report Finds

Marketing performance measurement company Launchmetrics has released an analysis of the 2025 Cannes Film Festival, revealing...

Commentary

‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week

The recently launched “Dune: Awakening” survival MMO that launched on June 5 captured 9.2 million hours...

Strategy

The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling

Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...

Commentary

Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers

Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...

Agency

#paid’s New Program Transforms Creators Into Strategic Brand Partners

Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...

Platform

Pinterest Launches First Co-Branded Product With Chamberlain Coffee

Pinterest has partnered with Chamberlain Coffee on a limited-edition Sea Salt Toffee Flavoured Blend, available in...

Technology

gen.video Acquires Lionize To Bolster Creator-Commerce Flywheel

Video-powered commerce and influencer marketing gen.video has acquired Lionize, an AI-driven influencer recruitment platform. The acquisition...

Technology

AI Is The New Electricity—And Creators Need To Plug In

When sports marketing teams burn the midnight oil to create social media content after a game,...

Influencer

How Creators Can Ignite Civic Action

In a nondescript Birmingham, Alabama home, Hassan Khadair sits in front of a camera, wielding a...

Brand

Fox Advertising Invests In The Lighthouse Creator Campus

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...

Technology

How Gamesight Is Elevating Creator Marketing In The Gaming Industry

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly...

Platform

Pinterest Partners With LTK To Bring Influencer Content To User Feeds

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping...

Technology

Meet The ‘Invisible’ Architects Of Podcast Success

Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity...

Influencer

How Aidan Weiss Of “Skip The Tutorial” Went From Bedroom Creator To Business Owner

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan....

Commentary

Lunar X, Theorist Media On Helping Creators Build Professionally Managed Media Enterprises

“We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer...

Platform

Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure

Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...

Commentary

Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition

Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s...

Platform

Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...

Influencer

The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...

Brand

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Brand

Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update

Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...