Stories By Dragomir Stojkov
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Commentary
NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale
June 11, 2025A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...
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Agency
Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection
June 11, 2025Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...
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Talent Collectives
MOGL Launches NIL Feed Feature To Help College Athletes Learn From Top Earners, Streamline Deal Submissions
June 10, 2025MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style...
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Commentary
San Diego University Launches Student-Athlete Fund In Wake Of NCAA Settlement
June 10, 2025San Diego State University (SDSU) announced the launch of its Student-Athlete Recruitment and Retention Fund mere...
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Commentary
Linqia, The Female Quotient To Spotlight Women Driving Influencer Marketing’s Future At Cannes Lions
June 10, 2025Linqia and The Female Quotient are partnering to host programming at the FQ Lounge during Cannes...
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Influencer
MrBeast Hires Tech Veteran To Lead Brand Partnership Strategy
June 10, 2025YouTube creator Jimmy Donaldson, known as MrBeast, has appointed Beau Avril as Senior Vice President and...
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Influencer
TikTok’s Biggest Creator Khaby Lame Reportedly In U.S. ICE Custody
June 9, 2025Khaby Lame, TikTok’s most-followed creator with 162 million followers, was detained by the U.S. Immigration and...
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Commentary
Report Says OnlyFans Creators’ Social Media Success Stories May Mislead Young Viewers
June 9, 2025A new examination of content creator marketing practices reveals how OnlyFans performers use social media to...
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Platform
TikTok Unveils AI-Powered Marketing Suite, Full-Funnel Analytics Platform To Drive Business Growth
June 9, 2025TikTok introduced new business solutions at its fifth annual TikTok World product summit on June 4...
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Commentary
Social Ads Analysis: TikTok Delivers Higher Engagement While Meta Leads Conversions
June 6, 2025TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three...
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Brand
Fast-Casual Chain DIG Introduces Persian-Inspired Dish Through Influencer Collaboration
June 6, 2025DIG, a Northeast-based fast-casual restaurant chain, has partnered with Persian-American content creator Cyrus Veyssi to launch...
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Brand
Capital One To Face Lawsuit From Social Media Creators Over Alleged Commission Theft
June 6, 2025A federal judge has ruled that Capital One must face a class-action lawsuit from social media...
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Agency
Andri Sadlak: Driving E-Commerce Growth On Amazon Through Creator Connections
June 6, 2025Amazon’s Creator Connections is a platform that enables brands to partner with creators for bonus commissions...
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Commentary
Digital Silk Reports Increased Demand For Influencer Marketing Among U.S. DTC Brands
June 5, 2025Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for...
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Platform
TikTok Blocks #SkinnyTok Hashtag After European Pressure Over Harmful Content
June 5, 2025TikTok has suspended search results for the hashtag #SkinnyTok worldwide following pressure from European regulators concerned...
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Influencer
MrBeast Achieves New Milestone As First Channel To Hit 400 Million Subscribers On YouTube
June 5, 2025Jimmy Donaldson, known professionally as MrBeast, has officially become the first individual content creator to surpass...
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Brand
Dhar Mann Studios Expands Leadership Team With Industry Vets As Creator-Led Studio Challenges Hollywood
June 5, 2025Dhar Mann Studios (DMS), a digital media company with over 136 million followers worldwide, is bolstering...
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Platform
Twin Galaxies: Connecting Gaming Creators With Competitive Communities
June 4, 2025Karl Jobst, a YouTube speedrunning analyst with over a million subscribers, launched his first official “DOOM”...
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Agency
How Starfish’s New Influencer Marketing Platform Empowers Small Businesses And Creators
June 4, 2025In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit...
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Platform
Amazon Ads Unveils New Twitch Sponsorship Tools For Brands
June 4, 2025Amazon Ads has launched Twitch Creator Sponsorships, a set of solutions designed to streamline brand collaborations...
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Talent Collectives
Lionize AI System Analyzed Over 30 Million Creator Profiles For Influencer Marketing Campaigns
June 4, 2025AI-driven influencer marketing platform Lionize has announced that its AI system has analyzed over 30 million...
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Platform
Flipkart Launches EOSS With 70,000 Brands, Influencer Campaign, And New TVCs
June 3, 2025Flipkart commenced its Fashion End of Season Sale (EOSS) on May 30, 2025, featuring over 70,000...
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Influencer
Golf Influencer Paige Spiranac Moves Into Executive Role At Grass League
June 3, 2025Paige Spiranac, a golf content creator with over 11 million followers across social platforms, has joined...
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Agency
The Social Native Approach To Creator Content: Volume, Measurement, And Long-Term Partnerships
June 3, 2025Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the...
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Commentary
Tribeca’s New Creator Spotlight: Film Festival Courts Social Media Stars As Attendance Dips
June 2, 2025Tribeca Festival is expanding its creator economy focus with a new dedicated event, as attendance numbers...
