Commentary

Twitch Closes 2024 With 18.5B Hours Watched, Kai Cenat Tops Monthly Charts, New Top Streamers Emerge [REPORT]

Twitch has maintained stable viewership in 2024, with 18.5 billion hours watched, compared to 18.9 billion...

Commentary

Professor Richard Florida Breaks Down The Creator Economy’s Global Impact

Photo credit: Zanetti Photography A new global study shows the creator economy includes approximately 360 million...

Influencer

Social Media Entrepreneur Brandon Schlichter Takes Over Illinois Roofing Giant

Brandon Schlichter, creator of the YouTube channel Investment Joy with 1.8 million subscribers, recently acquired H.C....

Commentary

Social Commerce Sales Set To Double In UK As TikTok Shop Dominates Beauty And Fashion [REPORT]

Social commerce sales in the UK are expected to double over the next four years, according...

Brand

Financial Platform Destream Announces Creator Ambassador Program After Hitting 30,000 European Users – Here’s What Early Participants Get

destream, a financial platform specializing in creator monetization, is launching a new ambassador program designed to...

Agency

MikeWorldWide Unveils Everywhere, Tapping Into Social-First Digital Marketing

MikeWorldWide (MWW), with 38 years of independent public relations expertise, introduces Everywhere, a specialized digital agency...

Platform

Xiaohongshu: China’s Instagram-Like Platform Where Influencers Sell Rice Alongside Designer Suits

Xiaohongshu, a Chinese social media platform valued at $17 billion, is emerging as a significant e-commerce...

Agency

From Social Posts To Store Visits: How Dentsu’s New Platform Tracks The Real Impact Of Influencer Campaigns

Advertising giant Dentsu has launched a new operating system for influencer marketing that aims to track...

Commentary

The Link Between Brand Awareness And TikTok Performance [REPORT]

New research from Tracksuit and TikTok demonstrates a strong correlation between brand awareness and advertising conversion...

Platform

House Committee Tells Apple, Google To Prepare To Remove TikTok From Their App Stores On January 19

Members of the House Select Committee on China have directed Apple and Google to prepare for...

Brand

NBA Creator Cup: Streetball Legend The Professor And Lethal Shooter Draft Star-Studded Teams

The NBA Creator Cup featured basketball skills trainer Chris “Lethal Shooter” Matthews and streetball icon The...

Platform

With TikTok’s Future Uncertain, This New Social App Is Giving Students A Private Space To Share

A new social media platform called Connyct has launched with expanded access for college students, positioning...

Commentary

New Global Study Reveals: 360M Digital Creators Generate Nearly $370B Economy, Rivals GDP Of Hong Kong

Digital creators across 20 countries generate $368 billion in annual revenue, comparable to Hong Kong’s GDP,...

Platform

Content Showing People In Casual Clothing Boosted Video Watch Rates By Nearly 40% In Professional Ads, LinkedIn Reports

Business-to-business marketers are seeing higher engagement rates when featuring casual attire and authentic emotional expressions in...

Platform

TikTok Shop Opens For Business In Ireland

TikTok has launched its e-commerce platform TikTok Shop in Ireland, offering exclusive access to Ireland-based businesses...

Commentary

A Third Of Australian On-Premise Consumers Order New Drinks Seen On Social Media, NielsenIQ Data Shows

NielsenIQ (NIQ) reports that 28% of Australian on-premise consumers frequently order new and exciting drinks they...

Influencer

Two Gen Z Influencers Are Turning One Of America’s Most Notorious Corporate Scandals Into Their Next Performance Art Piece

Connor Gaydos and Peter McIndoe, the social media influencers behind the viral “Birds Aren’t Real” phenomenon,...

Platform

TikTok Shop Hits $100M In Black Friday Sales — Just As Ban Threat Looms

TikTok Shop’s U.S. launch is showing early signs of success, even as the platform faces regulatory...

Influencer

Inside The First Reality Show Exclusively For Filipino Digital Creators With A Grand Prize

A new reality competition show aims to identify top Filipino digital talent by testing social media...

Platform

U.S. Federal Appeals Court Upholds TikTok Ban Law

On December 6, the U.S. Court of Appeals for the District of Columbia Circuit unanimously upheld...

Commentary

How Travel Influencers Have Reshaped The Tourism Industry In The Last Few Years [REPORT]

RX has released a new report, “The Power of Influencer,” citing multiple studies and sources to...

Brand

Insulated Containers Brand Thermos Taps Micro Influencers For New Campaign

Thermos L.L.C., a 120-year-old insulated container manufacturer, has launched the “Care Campaign,” an integrated marketing initiative...

Agency

NeoReach Announces Influencers.com Acquisition, Blueberry AI Partnership To Enhance Creator Monetization 

Influencer marketing agency NeoReach has acquired Influencers.com and formed a strategic partnership with Blueberry AI to...

Influencer

Peet Montzingo Breaks Down His Steep Path To Social Media Stardom And Advocacy

With creativity and humor, Peet Montzingo transforms perspectives on disability rights and paranormal exploration into compelling...

Agency

Natural Talent Hive Founder Kou Chaichian Announces Directive To Enhance Influencer Marketing Effectiveness

Natural Talent Hive founder and Fixated VP of Brand Partnerships Kou Chaichian has announced a new...