Moburst announced the launch of Growth Labs, an AI unit focused on building and scaling AI-powered marketing solutions for clients. The digital marketing agency also hired Fernando Ideses, tech veteran and founder of marketing analytics platform Crystal Ball, as Strategic Technology Product Lead to oversee product development.

Growth Labs aims to develop products to improve how brands perform on digital platforms, search engines, answer engines, and generative AI platforms. The unit builds on Moburst’s year-long investment in AI technology across its operations.

The agency has embedded AI across all 29 service offerings, from creative development and performance marketing to public relations and app development. Moburst’s AI team works with 16 cross-department “AI Champions” who integrate AI into daily operations. In January, Moburst launched 10 new AI-powered internal products outside the Growth Labs initiative.

“The pace of innovation in AI is accelerating at an unprecedented rate, and Moburst is fully committed to staying at the forefront,” said Ideses, who brings more than 15 years of product development experience. “The opportunity to create products that empower our clients in ways that were unimaginable just a few years ago is truly invigorating. Our mission is to continue developing solutions that not only meet the evolving demands of the market, but also drive real, sustainable growth.”

“Fernando’s deep product development expertise and his track record of innovation will be instrumental in ensuring we continue to help our clients achieve long-term growth and maintain their competitive edge in an increasingly fast-paced market,” said Gilad Bechar, founder and CEO of Moburst.

Growth Labs plans to expand its product roadmap over the next 12 to 24 months with AI solutions focused on predictive analytics, generative content intelligence, and integration with emerging AI platforms.

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