Moburst’s April acquisition of Kitcaster—its second acquisition in five months—aims to expand the company’s service offerings across digital marketing and communications. 

By integrating Kitcaster’s podcast booking expertise into Uproar by Moburst, its PR division, it is targeting a growing podcast audience of 584 million listeners worldwide and a projected $4.46 billion advertising market.

“Podcasting is an incredibly powerful medium for thought leadership and brand storytelling,” says Gilad Bechar, founder and CEO of Moburst. “With Kitcaster’s expertise in this space, we’re able to offer our clients a new way to engage with their audience while enhancing their thought leadership.”

Kitcaster recognized podcasting as an emerging and powerful tool for brand growth. The Denver-based agency immediately stood out to Moburst due to their practical approach to podcasting and ability to connect high-growth SaaS, tech, B2B, and VC-backed companies with top-tier podcasts.

“What stood out to me about Kitcaster was their strategic approach to podcast placement,” Gilad explains. “They’re not just booking clients on any podcast – they’re strategically placing them where they can achieve measurable outcomes like brand awareness, sales, and recruiting.”

Founded in November 2013, Moburst has established its reputation as a full-service, mobile-first digital marketing agency, helping companies such as Google, Uber, and Samsung scale and become category leaders.

Cultural and Strategic Alignment

The acquisition process moved relatively quickly once Gilad recognized the strategic fit. “Culture is a huge deal for us at Moburst,” he says. “We prioritize collaboration, creativity, and taking care of our people, and we saw those same values reflected in Kitcaster. We believe great work comes from great people, and Kitcaster’s team shares that mindset.”

In addition to cultural alignment, Gilad saw an opportunity to enhance Moburst’s service stack with a complementary capability that strengthened their overall value proposition. After building Uproar by Moburst as their PR division, incorporating podcasting was a logical next step.

“Our acquisition strategy focuses on building best-in-class services and bringing them all under one roof,” Gilad explains. “Moburst is an end-to-end solution designed to help businesses grow by providing a practical mix of strategies, whether digital marketing, PR, SEO, influencer marketing, social media, app development, or related services, all working in perfect synergy.”

Integrated Service Model: How It Works for Clients

The integration of Kitcaster creates synergies for clients seeking cohesive growth strategies. Gilad illustrates how the combined offerings work in practice:

“Kitcaster’s podcasting expertise is a perfect complement to the services we already offer at Moburst. For example, imagine a SaaS client already working with us on SEO, social media, and digital advertising to boost brand awareness. Their goal might be to increase visibility within a specific market. Here’s where podcasting comes in: we can secure podcast placements for their executives, putting them in front of a highly targeted, engaged audience already listening to thought leaders in their field.”

While digital marketing drives traffic and visibility, Gilad notes podcast appearances build credibility and thought leadership simultaneously.

He elaborates, “While the client’s digital marketing efforts drive traffic through ads and organic search, podcasting helps build authority and trust. It’s an opportunity for executives to connect with the audience on a deeper level, share valuable insights, and establish themselves as leaders. This approach goes beyond brand awareness – it builds credibility, which is harder to achieve through ads alone. By integrating Kitcaster’s podcast placements into our broader strategy, we can offer a more holistic, multi-channel approach to brand-building.”

The transition has been designed to preserve what made Kitcaster successful. Brandy Whalen and Ryan Estes, the agency’s founders, will continue to lead the business as part of Uproar by Moburst, working alongside Mike Harris, Uproar’s COO. Kitcaster’s 52 active clients will continue to receive their current services while gaining access to Moburst’s broader suite of 27 services.

Kitcaster founders Ryan Estes & Brandy Whalen

Success Indicators

For Gilad, the acquisition’s success will be measured through business results rather than vanity metrics. “Success for this acquisition will be measured by client satisfaction and growth in podcasting services,” he states. “Specifically, we’ll track how Kitcaster’s podcast placements contribute to increased brand authority, engagement, and qualified leads for clients.”

Rather than focusing solely on podcast downloads or listens, the consolidated team analyzes how appearances translate into business outcomes, such as increased website traffic, leads, and sales.

“If we see these tangible results, along with clients benefiting from the added value of Moburst’s broader services, it will signal that we made the right move — and we have no doubt that will be the case,” Gilad confirms.

What’s Next for Moburst

The Kitcaster acquisition represents one step in Gilad’s broader vision for Moburst’s growth. With offices now in seven cities—New York, Miami, San Francisco, Tel Aviv, London, Orlando, and Denver (Kitcaster’s base)—the company is positioned for further expansion.

“In the next 2–3 years, we hope to see our service offerings become more robust, our revenue increase, and our team grow,” Gilad shares. “Ultimately, we aim to position Moburst as the leading full-service agency, offering an unmatched range of services that work together seamlessly to drive growth for our clients.”

More acquisitions are already in progress. “We’re always looking for opportunities to expand and strengthen our capabilities, and we will continue to pursue strategic acquisitions that align with our vision of providing integrated solutions for clients,” Gilad reveals. “I assume we will be able to share about two more M&As in the making as we speak in the next few months.”

These moves represent a deliberate strategy to build a complete service portfolio addressing digital marketing and communication needs.

“What surprised me most was how quickly the podcasting space has grown into such a powerful tool for brands to build authority and connect with audiences,” Gilad reflects. “It’s not just about getting on any podcast, it’s about making strategic, meaningful connections that allow brands to share clear stories with engaged, niche audiences. This has shown me how effective podcasting can be in establishing trust and amplifying a brand’s voice in ways that complement traditional PR.”