Brand

Moose Toys Launches Mark Rober And Salish Matter Toy Lines

Published on February 16, 2026

Moose Toys announces two separate creator partnerships to expand its portfolio of influencer-led products, signing deals with Mark Rober and Salish Matter to develop distinct toy lines targeting different market segments.

Mark Rober Partnership

Moose Toys has entered into a multi-year global partnership with CrunchLabs, Mark Rober’s STEM subscription-box company, to bring a retail toy line to market. The “CrunchLabs by Mark Rober” collection includes The Crunchinator, Elephant Toothpaste Blast, Hover Ring Blaster, Egg Drop Challenge, Turbo Trick Planes, Stunt Bike Launcher, Slime Prank Lab, and Squirrel Dash Game.

Each product demonstrates scientific principles including torque, force, and mechanical advantage. Moose plans to pair each toy with a dedicated Rober video explaining the underlying science, creating a connection between his YouTube and Netflix content and the physical products.

Salish Matter Partnership

Moose Toys announced a long-term brand and licensing partnership with Salish Matter, naming her co-creative director of a new toy line. The company positions the range around trend-forward design, lifestyle personality, and collectability for kids and tweens.

The line represents an evolution from Matter’s earlier Gui Gui slime collaboration into a standalone brand. Moose expects first products to reach retail by the end of 2026, targeting Matter’s audience that has generated more than 13.3 billion lifetime YouTube views.

The two deals operate as separate initiatives under the Moose Toys umbrella, with Rober covering STEM and engineering while Matter addresses lifestyle and teen categories. Moose currently works with other creators, including MrBeast, as part of its creator-led brand portfolio.