Ego Pharmaceuticals has partnered with influencer marketing agency Social Soup for a six-month campaign focused on micro- and nano-creator content for its QV skincare brand.

The partnership aims to scale user-generated content and strengthen QV’s digital content ecosystem through high-volume engagement across multiple audience segments.

“Micro and nano creators are now the engine room of modern brand discovery,” Social Soup Head of Growth and Partnerships Cara Norris said in a statement. “As Meta’s algorithms continue to prioritize peer-to-peer content, and social platforms become searchable ecosystems, brands need the scale, consistency and authentic storytelling that creators can provide.”

Ego Pharmaceuticals positions the partnership as both a performance and creative channel. Marketing Communications Manager Courtney Barlow said the brand views creators as a conversion lever alongside their content production value.

“This new partnership with Social Soup allows us to reach consumers through trusted voices at scale, while building a volume of real, relatable skincare experiences that support how people research and discover products today,” Barlow said.

Social Soup previously expanded its partnership with Treasury Wine Estates in October 2025, growing from one brand to three after an initial 19 Crimes campaign exceeded reach targets by 200% and increased the brand’s social following by nearly 50%, according to Campaign Brief.

Source: B&T

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