Commentary

Awareness Tops Micro-Influencer Goals as Social SEO Campaigns Surge, Report Finds

Brands working with micro-influencers in 2025 ranked awareness growth as their primary campaign objective, while social...

Tech

Statusphere’s Kristen Wiley on Why Investors Are Betting on Micro-Influencer Infrastructure

When Statusphere announced its $18 million Series A in January, the headline wasn’t just about capital....

Brand

Ego Pharmaceuticals’ QV Brand Taps Social Soup For Micro-Influencer Strategy

Ego Pharmaceuticals has partnered with influencer marketing agency Social Soup for a six-month campaign focused on...

Tech

Statusphere Secures $18 Million In Funding To Scale AI-Powered Micro-Influencer Platform

Statusphere has closed an $18 million Series A funding round led by Volition Capital, bringing the...