New York-based studio Fallen Media has launched The Love Network, a content division that consolidates the studio’s dating and relationship programming under a single structure designed to simplify brand partnerships.

The division is anchored by “Street Hearts with Tiff” and “Love Train,” two short-form series that have collectively generated millions of views. A third series, “Sketch My Ex,” is also joining the network. The move gives brand partners a unified entry point to integrate across multiple shows and explore formats such as original brand entertainment.

“With the success of ‘Street Hearts’ and ‘Love Train,’ and the early momentum of ‘Sketch My Ex,’ bringing all our dating content together under The Love Network was the natural next step,” said Sol Betesh, co-founder and CEO of Fallen Media. “It gives our partners a more seamless way to connect with a culturally relevant audience, while letting us scale what’s already working.”

Targeting Gen Z Through Social-First Dating Content

The launch comes as brands increasingly pursue Gen Z audiences through creator-led programming. 

Tinder deployed a similar strategy in September 2025, producing a YouTube reality series called “Double Date Island” featuring social media creators to market its new group dating feature. The campaign drew on data showing 71% of Gen Z consumers aged 16-27 use social platforms as their primary content discovery channel, according to a March 2025 Toluna report.

Fallen Media, which reports 10 million followers and over 75 million monthly views across its portfolio, positions The Love Network as a scaled vehicle for brands seeking consistent access to that demographic across multiple dating-focused formats.

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