Commentary

Study Says Gen Z Consumers Are Social-First, ‘Always On’

The “Gen Z Culture Decoded” report, done by Toluna and released in March 2025 after surveying...

Commentary

LinkedIn Emerges As Vital Platform For B2B Influencer Marketing, Report Shows

A comprehensive analysis by The Influencer Marketing Factory reveals LinkedIn’s transformation from a resume repository to...

Platform

TikTok Fined €530 Million By EU Regulator Over Data Protection Concerns, China Data Transfers

The Irish Data Protection Commission (DPC) has fined TikTok €530 million (~$600M) over concerns regarding the...

Platform

YouTube Returns As Title Sponsor For VidCon 2025, Celebrating 20 Years Since First Video Upload

VidCon has announced that YouTube will return as title sponsor for its 14th annual flagship event,...

Commentary

VidCon Announces Inaugural ‘Hall Of Fame’ To Honor Digital Content Pioneers At 2025 Anaheim Event

VidCon will introduce its first-ever “Hall of Fame” at this year’s flagship event in Anaheim, scheduled...

Platform

Meta Expands Creator Partnerships Team, Seeks Strategic Manager To Drive Innovation Across All Platforms

Meta has announced the expansion of its Creator Partnerships team with a new opening for a...

Platform

Snap Stock Down 13%, Despite Better-Than-Expected Q1 Revenue 

Snap has reported first-quarter revenue of $1.36 billion, surpassing analysts’ expectations of $1.35 billion according to...

Platform

Snap Shelves Plans For Simplified App Version After Testing Showed Mixed Results

Snap Inc. has shelved plans for a simplified version of its flagship app, reverting to its...

Platform

Meta Unveils Llama API And New Grants At Inaugural LlamaCon

Meta launched its first-ever LlamaCon event with several announcements aimed at expanding the Llama ecosystem, which...

Technology

Photoroom Study Reveals What Really Drives E-Commerce Conversions

Only 7% of brands credit user-generated content (UGC) as a top engagement driver, yet a third...

Brand

IPG Health Taps Ex-Meta Healthcare Creative Strategy Lead To Enhance Influencer Marketing Capabilities

IPG Health has appointed Annie Foster as Group Director, Social Media Creative, to bolster the network’s...

Brand

Jack Daniel’s Names TSA As First Dedicated UK Influencer Agency

Jack Daniel’s has appointed TSA, the independent agency within Five by Five, as its first dedicated...

Influencer

TikTok Influencers Walk 140 Miles For In Fundraising Bid For Charity

TikTok influencers Shane Cole and Joel Redhead have embarked on a 140-mile (225 km) charity walk...

Commentary

SAG-AFTRA Creates New Influencer Committee To Expand Digital Creator Representation

The National Board of the Screen Actors Guild – American Federation of Television and Radio Artists...

Commentary

Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment

The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...

Platform

TikTok Shop Eyes Japan Launch As U.S. Ban Looms

TikTok plans to enter Japan’s online shopping market within the next few months, according to Nikkei,...

Brand

AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market

AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...

Brand

Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing

Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....

Commentary

Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape

Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...

Technology

Yessir Media Rethinks Animation Production For Children’s Programming

“Speed is a huge advantage,” Will Bryan says about what Yessir Media, a company he co-founded...

Platform

TikTok Launches Fourth Agency Accelerator Program For Emerging Media Leaders In Australia

Applications are now open for TikTok‘s Agency Accelerator Program in Australia. Now in its fourth year,...

Talent Collectives

Fixated Acquires CAMP Talent, Moondust Management In Expansion Of Creator Economy Platform

Fixated, a creator-focused digital entertainment platform, has announced the acquisitions of CAMP Talent and Moondust Management...

Platform

Florida Attorney General Sues Snapchat Over Age Restriction Violation

Florida Attorney General James Uthmeier has filed a lawsuit against Snap Inc., alleging the Snapchat operator...

Commentary

EU Fines Apple €500M, Meta €200M For Digital Markets Act Violations

The European Commission imposed significant fines on Apple and Meta for violating the Digital Markets Act...

Platform

TikTok Calls Out Australia’s Communications Minister On Alleged ‘Sweetheart Deal’ With YouTube 

TikTok, Meta, and Snapchat are once again demanding explanations from Australian Communications Minister Michelle Rowland regarding...