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Audacy Partners With MOGL To Integrate Athlete NIL Influencers Into Sports Audio Content

Published on September 25, 2025

Audacy, an audio content and entertainment company, has announced a strategic partnership with MOGL, an athlete influencer platform, creating new opportunities for brands to leverage Name, Image, and Likeness (NIL) sponsorships within sports audio content.

The partnership combines MOGL’s network of more than 30,000 athlete influencers with Audacy’s cross-platform reach, which includes 40 owned-and-operated sports stations, 160 sports streaming channels, and more than 600 sports podcast titles. Audacy also serves as the flagship play-by-play home to over 50 professional and collegiate teams.

“Sports is where Audacy wins and sports media is evolving beyond traditional boundaries,” Bob Philips, Chief Revenue Officer at Audacy, said in a press release. “This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools, and our advertising partners.”

MOGL’s AI-powered platform matches brands with athlete influencers based on first-party data and performance-based insights. The platform identifies connection points between athletes and brands, while providing real-time reporting on social performance and audience reach.

“With our national network of athlete influencers, we’re excited to help Audacy expand the reach and audience targeting that they can offer clients in their media plans,” said Ayden Syal, co-founder and CEO of MOGL.

NIL Market Growth and Structure

The partnership launches as the NIL marketplace continues to evolve. A recent report from athlete marketing intelligence platform Out2Win reveals apparel and tech brands are leading the college athlete NIL market – which now exceeds $15 million in tracked spending across major categories – with fashion companies dominating sponsorship volume and technology firms leading in overall spend.

“The past year in NIL showed us that this is no longer an experimental channel for brands. It’s become a serious part of the marketing mix,” Jack Adler, founder and CEO of Out2Win, told Net Influencer.

Top college athlete influencers command significant rates, with LSU’s Flau’jae Johnson earning an estimated $12,740-$19,100 per Instagram post, according to the Out2Win analysis. Texas quarterback Arch Manning ranks second at $12,433-$18,649 per post.

The Audacy-MOGL partnership aims to help clients seamlessly integrate NIL opportunities into their media strategies, influencer activations, and sponsorship plans, particularly for reaching hard-to-reach sports audiences across audio, digital, and social platforms.