Stories By Dragomir Stojkov
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Commentary
Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds
October 13, 2025Gaming content creators across Europe express willingness to cover games without payment, but only when brands...
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Commentary
Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%
October 10, 2025The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...
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Commentary
The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing
October 9, 2025Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...
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Commentary
NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds
October 9, 2025The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...
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Influencer
Dutch Skateboarder Sterre Meijer Builds Global Following By Blending Style And Skill
October 8, 2025Female skateboarders often feel pressured to adopt baggy clothes and masculine aesthetics. Sterre Meijer skates in...
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Agency
Talent Agency A-List Me Bets On Trust To Win Over Creators And Brands
October 8, 2025A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now...
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Commentary
Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks
October 8, 2025FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...
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Influencer
True Crime & Beauty Creator Bailey Sarian Joins UTA’s Roster
October 7, 2025True crime and beauty content creator Bailey Sarian has signed with UTA for representation in all...
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Talent Collectives
Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame
October 6, 2025“Mediacorp The Pinwheels, Singapore’s Content Creator Awards” offer Singapore’s content creators up to S$15,000 (~$11,600) in...
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Agency
Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further
October 6, 2025Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...
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Strategy
YouTube Leads Platforms In Refusing To Cooperate With EU Content Dispute Body, Report Finds
October 6, 2025The Dublin-based Appeals Centre Europe (ACE), an independent body established under the EU’s Digital Services Act...
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Brand
People Inc. Acquires Food Publisher Feedfeed To Boost Creator Strategy
October 3, 2025People Inc. acquires Feedfeed, a food publisher and creator network with 7 million social media followers...
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Influencer
Ex-LinkedIn Account Manager Rachel Tokar Turns Comedy Skits Into Full-Time Creator Career
October 3, 2025Rachel Tokar crafts mini comedy scenes where finance bros meet their dream dates and manic pixie...
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Commentary
Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report
October 3, 2025A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...
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Strategy
Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch
October 2, 2025Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...
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Brand
Travel Publisher Matador Tests Month-Long Creator House To Woo Tourism Boards
October 2, 2025Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies...
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Commentary
Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds
October 2, 2025An analysis of more than 910 million online mentions reveals a growing divide between consumers and...
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Influencer
Natasha Thasan On Reaching Creative Freedom Through Playing With Saris
October 1, 2025Natasha Thasan spent years in financial technology, writing code while secretly playing with saris, traditional South...
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Technology
Raptive Launches Framework To Shield Creators From AI Scraping
October 1, 2025Creator media company Raptive has introduced a “Terms of Content Use” framework designed to protect its...
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Platform
TikTok, Southbank Centre Launch ‘Crescendo’ Program To Boost Classical Music Creators
October 1, 2025Charity Southbank Centre and TikTok announced the launch of Crescendo, a new accelerator program aimed at...
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Platform
Twitch’s Bet On Democratizing Creator Monetization
September 30, 2025Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...
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Platform
TikTok Debuts Travel-Specific Ad Format To Connect Brands With In-Market Travelers
September 30, 2025TikTok has rolled out Travel Ads, a catalog-based advertising solution that uses artificial intelligence to connect...
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Commentary
Podcast Network Noiser Taps Dame Julie Andrews To Narrate ‘Pride And Prejudice’ Series
September 30, 2025UK podcast network Noiser is launching a 25-episode audio adaptation of Jane Austen’s “Pride and Prejudice”...
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Influencer
From TV To Social Media, Melissa Myers Finds Her Voice In Storytelling And Survival
September 29, 2025In the quiet suburbs of Surrey, just outside the bustling streets of London, Melissa Myers, also...
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Platform
Meta Launches ‘Vibes’ For AI Video Creation
September 29, 2025Meta introduces “Vibes,” a dedicated feed for AI-generated videos within the Meta AI app and on...
