Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer offerings, according to Prolific North. The Leeds agency cited two years of growth and expanded services in influencer and social teams as context for the acquisition.

“One of the biggest challenges facing brands today is the ability to deliver authentic reach with measurable impact,” Robin Skidmore, founder and CEO of Journey Further, said in a statement. “This acquisition takes us one step closer to solving that.”

Saulderson Media will continue to operate under its current name as a Journey Further company, with founder Suhit Amin maintaining leadership and joining Journey Further’s Senior Leadership Team.

Saulderson Media reports having a database exceeding 47 million influencers with specialization in the technology and gaming sectors. Clients include Acer and Ubisoft. The agency currently executes approximately 400 campaigns annually, producing more than 3,500 pieces of content.

Founder Background

Amin founded Saulderson Media in 2018 at age 17 while undergoing treatment for advanced Hodgkin’s lymphoma. “I realized I might not be alive in a year’s time … I want to build something,” Amin said in an interview with Net Influencer last year.

Initially launched as a talent management agency, the company expanded to include full-service influencer marketing, moving into its first office two years after founding, while Amin was still attending university.

“This acquisition by Journey Further is the perfect next step. Joining the group brings a plethora of new opportunities for our existing clients with a truly integrated service offering,” says Amin. “It also provides us a strategic entry point into new verticals and markets.”

The acquisition aligns with Saulderson Media’s previously announced growth strategy, which included plans for geographic expansion into European markets, such as Germany, France, Spain, and Italy, as well as the development of proprietary influencer marketing technology.

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