Platform

Pinterest Scores First Sports Partnership With WNBA Champion Amid Surge In Women’s Basketball Searches

Pinterest has scored an official partnership with the 2024 WNBA Champion New York Liberty, focused on...

Brand

Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process

Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...

Technology

The Human Factor Driving Kovalee’s UGC Creator Community

The vast majority of brands working with creators have experienced the difficulty of maintaining consistent, high-quality...

Technology

NaviSavi: A Travel UGC Marketplace Creating Revenue Paths For Creators Without Large Followings

In the $11+ trillion global tourism industry, destinations pay premium rates to influencers for social posts...

Influencer

Influencer Alyssa Sheil Prevails In ‘Sad Beige’ Copyright Case Over Aesthetic Style As Plaintiff Withdraws Claims

A precedent-setting copyright lawsuit between social media influencers over a "neutral, beige, and cream aesthetic" has...

Commentary

Left-Leaning News C Flock To Bluesky While Maintaining X Presence, Pew Reports

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations,...

Agency

Whalar Group Acquires The Business Of Creativity To Bolster Creative Education Offerings

Whalar Group has acquired The Business of Creativity, the media company co-founded by advertising veteran Sir...

Technology

Foreplay Launches Lens Analytics Platform Without Ad Spend-Based Pricing

Foreplay.co introduces Lens, a creative analytics platform designed to provide advertisers with performance data that focuses...

Commentary

Creator Economy Jobs – Top Brands Seek Talent For Influencer Marketing, Content Creation And Social Media Opportunities

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing...

Brand

Inter Miami CF Launches Official Snapchat Account At Dreams Cup To Engage Young Fans

Inter Miami C.F. officially launched its Snapchat profile (@intermiamicf) during the opening ceremony of this year's...

Commentary

Cloudflare CEO Warns AI Search Patterns Are Disrupting Content Creator Economics

Cloudflare data has exposed significant shifts in web economics as zero-click searches become more prevalent. According...

Influencer

MrBeast’s ‘Hood’ Persona Video Tops His TikTok Success

Technology

CreatorIQ CEO Unveils New Platform Features To Support Growing EMEA Region’s Creator Marketing Sector

CreatorIQ CEO Chris Harrington announced platform enhancements designed to support the Europe, Middle East, and Africa...

Platform

Nielsen Data Show YouTube Getting Its Highest Viewership In April For The Third Consecutive Month

YouTube reached a platform-best 12.4% of total TV viewing time in April, marking its third consecutive...

Commentary

Italian Embassy Forum Explores Social Media’s Impact On Global Engagement

Credit: The Embassy of Italy in Washington D.C. (Left to Right): Alessandro Gonzales, Kaya Yurieff, Sabino...

Commentary

Mark Your Calendars With These Industry Events In July 2025

Several major events are scheduled this July, offering opportunities for content creators, marketers, and other industry...

Agency

Sundaze PR Appoints Molly DeMellier as COO to Drive Creator Economy Growth

Sundaze PR has appointed former Acast executive Molly DeMellier as Chief Operating Officer as the transatlantic...

Commentary

Your Dream Entry-Level Creator Economy Job Is Waiting (14 Open Positions)

The creator economy's expansion has created numerous internship opportunities across established companies and emerging startups. Major...

Platform

YouTube Scores First-Ever Exclusive NFL Game Stream From Brazil For 2025 Season

YouTube has secured exclusive rights to stream the NFL’s Friday night Week 1 game from São...

Platform

Netflix Launches ‘House Of Streams’ Reality Series Featuring Content Creators Competing For Bitcoin Prize

Netflix has announced a new show, "House of Streams," an interactive reality series that combines unscripted...

Agency

PRophet Introduces AI Agentic Search Tool To IMAI Platform For Influencer Discovery Efficiency

PRophet has announced an upgrade to its InfluencerMarketing.AI platform with the introduction of AI Agentic Search,...

Brand

Nescafé Taps TikToker Zach King as First-Ever Global Brand Influencer

Image credit: Nestlé Nestlé's Nescafé brand has announced a global partnership with digital creator Zach King,...

Technology

GRIN Launches AI Assistant Built Specifically For Creator Marketers

GRIN has introduced Gia (GRIN Intelligent Assistant), an AI solution designed specifically for creator marketers. Fully...

Agency

Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings

Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator...

Technology

Why Kick Is Investing In An Overlooked Segment Of The Creator Economy

Image credit: KICK Kick’s latest initiative, the “KICK Road” campaign, has transformed 1,000 small streamers into...