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AI Agent Robin Partners With Talent Agency Marketplace Zano to Automate Brand Deal Negotiations 

Robin, an AI agent built for talent agencies, has partnered with Zano, a marketplace connecting brands with talent agencies and their represented creators, to integrate directly with agencies’ live creator rosters.

Robin connects to an agency’s inbox to qualify inbound brand opportunities, automate follow-ups, and negotiate on an agent’s behalf until the agent is ready to step in. Through the new integration, Robin pulls in real-time information from an agency’s roster in Zano, including audience demographics and performance metrics, as well as data the agency inputs itself, such as rates, collaboration preferences, exclusivity, niche, and location.

Agencies connect their roster, set their negotiation preferences in Robin, and manage opportunities through Robin’s Deals page, which flags inactive conversations. Robin also integrates with HubSpot and Salesforce.

“Zano helps agencies generate new brand opportunities. Robin makes sure none of them slip through the cracks once they land in the inbox,” Sapir Tori, founder and CEO of Zano, wrote in a LinkedIn post announcing the partnership. “Together, that’s the full loop.”

Matt Vukojevic, Robin co-founder, described the combination as pairing Zano’s deal sourcing with Robin’s follow-through: “Zano sources new deals, Robin makes sure every one gets captured and closed.”

Both companies frame the integration as eliminating manual reconciliation between systems. Rather than agencies updating spreadsheets or syncing two separate platforms, Robin’s negotiations and recommendations draw on the same roster data agencies already maintain in Zano.

Neither company characterized the integration as reducing the role of talent agents. In a statement, Robin said the goal is to expand agents’ capacity rather than replace them. “The agencies that get the most value from AI won’t be the ones that remove humans from the process,” the company said. “They’ll be the ones that use AI to create efficiency while keeping human judgment at the center of every important decision.”

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Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.

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