Red Seat Ventures, the Fox Corporation-owned creator media company, announced that its portfolio of premium podcast and video creators is now available to advertisers through Amazon DSP. The move gives brands programmatic access to Red Seat’s roster alongside Amazon’s audience data, AI-powered optimization tools, and privacy-focused measurement.

Red Seat represents more than 40 creators across true crime, comedy, news, sports, and entertainment, reaching tens of millions of monthly unique consumers across audio and video, according to the announcement. The Amazon DSP integration lets advertisers plan and buy that inventory within the same programmatic framework they already use for display, video and streaming TV.

“Our podcast audio and video creators have built some of the most trusted communities in media. Consumers keep returning to them, and that loyalty shapes discovery, consideration and brand affinity in ways algorithms alone can’t,” said Jeremy Price, Red Seat’s SVP of Sales. “This partnership brings that trust to Amazon DSP, giving advertisers more than premium supply. It’s a new way to make creator-led media measurable, addressable and connected to real business outcomes.”

The deal lands the same month Amazon opened up its DSP more broadly to podcast advertising. On July 6, Amazon announced self-service programmatic access to podcast and streaming audio inventory from multiple publishers and supply-side platforms, including SiriusXM Media/AdsWizz, iHeart Media/Triton, and Spotify Ad Exchange. Spotify’s direct integration with Amazon DSP, announced July 8, extended similar programmatic access to its podcast catalog for the first time globally. Red Seat’s announcement follows the same pattern: independent audio and video networks plugging their inventory directly into Amazon’s ad-buying infrastructure rather than routing it through separate deals.

Fox acquired Red Seat Ventures in February 2025, folding it into Tubi Media Group as a standalone entity while founding partners Chris Balfe and Kevin Balfe continued running daily operations. At the time, Red Seat was generating more than 200 million monthly active views as a top 10 U.S. podcast network with properties including CrimeCon. The Amazon DSP deal is the latest step in an expansion Red Seat describes as a shift from podcast network to full-scale media company, following the launch of its Speakeasy hosting and monetization platform and its acquisition of subscription platform Supercast.

Amazon DSP allows advertisers to activate what the company describes as trillions of exclusive first-party shopping, streaming and browsing signals against open internet streaming audio and podcast inventory.

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