Brand

Popeyes Launches Limited-Time Streamer Meals With Agent, Cinna, ExtraEmily In Week-Long Digital Promotion

Popeyes Louisiana Kitchen has launched a series of limited-time digital-only meal bundles in collaboration with seven...

Commentary

AI-Generated Content Accounts For Third Of YouTube Shorts Feed, Kapwing Research Shows

Video editing platform Kapwing analyzed trending YouTube channels and new-user feeds to quantify the prevalence of...

Platform

TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

Influencer

Nathan Kessel On Designing Virality At Scale Without Losing The Human Element

Nathan Kessel does not think about his audience in terms of millions. He thinks about them...

Technology

Clue Labs Wants To End The Guesswork In Social Media Growth

What if social media growth no longer depended on guesswork at all? That question underpins the...

Brand

Starbucks Partners With MrBeast For ‘Beast Games’ Season 2

Starbucks has entered a partnership with content creator MrBeast for the second season of “Beast Games:...

Platform

YouTube Pulls Data From Billboard Charts Over Ad-Supported Stream Weighting Dispute

YouTube announced the termination of its decade-long data partnership with Billboard charts, effective January 16, 2026....

Influencer

Jacob Uy On Turning HeroTech Engineering Into A Scalable Creator Business

When Jacob Uy uploaded a short YouTube clip of a homemade Spider-Man web shooter as a...

Agency

TuManag3r: Building A Cross-Market Creator Economy Agency For Spanish-Speaking Talent

TuManag3r operates across Spain, Latin America, and North America with a mandate that goes beyond traditional...

Influencer

Mike Draper On Building A Creator Career Around Consistency, Clarity, And Long-Term Energy

Mike Draper did not enter the creator economy chasing fame or a personal brand. When he...

Brand

Steven Beckman On Building A Creator-First Studio Model To Turn YouTube-Native Storytelling Into Film IP

The expansion of the creator economy has produced global entertainment brands, billion-view franchises, and a new...

Agency

Ertan Anadol On Building Tanke And Why Human Taste Still Defines The Creator Economy

As influencer marketing moves from experimentation to infrastructure, Tanke has positioned itself as a creative partner...

Platform

TikTok Launches Global Winter Sports Campaign With International Ski Federation

TikTok and the International Ski and Snowboard Federation (FIS) announced an extended partnership for the 2025/26...

Platform

Snapchat Rolls Out AI Video Generation Tool For Lens+ Subscribers

Snapchat introduced “Animate It,” an AI-powered video generation feature that creates custom animations from text prompts....

Commentary

Global Creator Economy Regulation: What Is Scheduled For 2026

A growing set of national and regional regulations is set to affect influencer marketing, digital advertising,...

Influencer

FaZe Clan Loses Six Influencers As Contract Negotiations With HardScope Collapse

Six influencers departed FaZe Clan on Christmas Day after failed contract negotiations with new management, marking...

Platform

TikTok Shop Reaches 200,000 UK Business Sellers As Major Retailers Report Strong Sales

TikTok Shop has attracted more than 200,000 UK small and medium businesses to its e-commerce platform,...

Commentary

Creator Economy Takes Center Stage At February 2026 Industry Gatherings

February 2026 brings a packed calendar of industry events as platforms, brands, and creators convene across...

Platform

TikTok Shop Introduces Digital Gift Cards As E-Commerce Push Continues

TikTok Shop has launched digital gift cards in the United States, expanding its e-commerce capabilities as...

Technology

Korean Himaroo Raises $5.5M For AI Influencer Platform ReverseTok

Korean tech company Himaroo secured $5.48 million in funding from SB Partners and Smart Study for...

Influencer

Content Creator Dave Jeltema Shares 52 Lessons From Year-Long YouTube Journey To Full-Time Income

Dave Jeltema, founder of YouTube education business Boundless Creator, documented 52 weekly video uploads that transformed...

Agency

How Genii Creators Agency Is Building A Boutique Model For Entertainment Creators

Genii Creators Agency operates as a boutique, full-service management company focused on entertainment-driven creators who are...

Commentary

The 15 Fastest-Growing Australian Instagram Accounts Of November 2025

November underscored how Instagram growth in Australia is shaped by crossover moments between mainstream media, professional...

Strategy

Don Silvestri On The Trust Shift To Creator-Led Finance And Why Debt.com Reimagined The FinTalk Awards

For decades, Americans learned how to manage money through banks, financial advisors, and legacy media. That...

Strategy

Why Lowe’s Is Betting On A Creator Network To Turn DIY Into Social Commerce

Jennifer Wilson has spent nearly two decades inside Lowe’s – long enough, she says, to have...