Agency

Vertigo Marketing Group Launches AI-Powered Content Creation Studio In Patchogue

Vertigo Marketing Group opened a new content creation studio in Patchogue Village, New York, establishing a...

Platform

TikTok Shop Reaches eBay Sales Volume Despite Regulatory Headwinds

TikTok Shop achieved $19 billion in global quarterly sales, matching eBay’s volume, according to analytics firm...

Commentary

Meta Projected To Earn $16B From Scam Ads In 2024, Internal Documents Reveal

Meta internally projected that approximately 10% of its 2024 revenue (roughly $16 billion) would come from...

Influencer

MrBeast Opens ‘Beast Land’ Theme Park In Saudi Arabia

YouTuber Jimmy “MrBeast” Donaldson is opening Beast Land theme park in Riyadh, Saudi Arabia, on November...

Influencer

From Code To Console: How Aldo Geo Built A Streaming Career Fueled By Humor And Heart

Before tens of thousands of viewers tuned in to watch him stream, Aldo Geo (@_aldogeo_) was...

Technology

How Symone Opara’s LUC.cooking Is Building A Royalty Economy For Food Creators

When was the last time you saw a recipe treated like a song – tracked, credited,...

Agency

FiveTwoNine, Billion Dollar Boy To Grant 4 Creators Premium Access To Art Basel Miami Through New Fund Initiative

Creator platform FiveTwoNine and social-first agency Billion Dollar Boy are launching their latest Creator Fund initiative,...

Brand

Chewy Expands Creator Commerce Platform To 600+ Influencers Ahead Of Holiday Pet Spending Surge

Chewy reached more than 600 creators in its Storefronts platform ahead of the holiday season, expanding...

Platform

Snap Signs $400 Million Deal with Perplexity To Integrate AI Search Into Snapchat

Snap Inc. announced a partnership with AI company Perplexity to integrate conversational search capabilities directly into...

Strategy

The Rise Of Precision Creators: Why Depth, Not Scale, Is Winning Online

A cohort of Ithaca College alumni has quietly built a playbook for sustainable creator-economy growth, pointing...

Influencer

Rachel Barker On Building ‘Girl Horror’ And A Career That Puts Craft Before Hype

Rachel Barker is a New Zealand-born writer, editor, and filmmaker whose YouTube channel, “Girl On Film,”...

Influencer

Engineering Curiosity: How Integza Turned Rocket Fails, Humor, And Hard Work Into A Creator Career

Once a mechanical engineer in Portugal, Joel Gomes, better known to his 1.73 million YouTube subscribers...

Influencer

From Fitness To Finance Parody: Johnny Hilbrant On Turning A One-Off PE Guy Joke and Meme Into A Career

Johnny Hilbrant didn’t plan to become known for impersonating private equity executives. Until recently, most people...

Influencer

Matt Kiatipis On Building A Global 1v1 Basketball League After Viral Success

When Canadian creator and athlete Matt Kiatipis first picked up a Fisher-Price basketball hoop as a...

Influencer

The Creator Next Door: Cassidy Montalvo On Building A Business From Everyday Moments

Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living...

Brand

‘Creators In Fashion’: How Amy Roberts & Theorist Brought A Shoppable Runway To VidSummit

When “Creators in Fashion” took over VidSummit’s main stage in early October, the closing-night crowd witnessed...

Strategy

How Movers+Shakers’ ‘Guest Quests’ Campaign Turned Zillennial Travel Into A Playable Storyline For Hilton’s Motto

When Motto by Hilton approached Movers+Shakers earlier this year, the challenge was clear: few Zillennial travelers...

Influencer

Jason Hibbs On Building Bourbon Moth Woodworking And A Creative Community

Woodworking wasn’t supposed to be a career. It was meant to fill the empty corners of...

Commentary

Social Media Teams Face Capacity Constraints As Marketing Demands Grow, Report Finds

Marketing teams contend with mounting pressure to deliver more content and drive measurable Return On Investment...

Commentary

Most Audiences Discover News Influencer Content By Accident, Not Design

Social media news influencers have established themselves as significant alternative information sources for American consumers, with...

Technology

Apple Reportedly Developing ‘Creator Studio’ Bundle For Pro Apps, iOS 26.2 Code Suggests

Apple appears to be preparing a new offering called “Apple Creator Studio,” according to code references...

Talent Collectives

Excel Sports Management Names Ryan Orozco Head Of Digital Media Talent

Excel Sports Management has hired Ryan Orozco as Head of Digital Media Talent, a newly created...

Influencer

Spill Sesh’s Kristi Cook’s Next Act: Turning Pop Culture Chaos Into Conversation With ‘POPITY’ Podcast

Kristi Cook, the content creator behind “Spill Sesh,” is stepping into a new chapter with investigative...

Technology

PodEngine, Interview Valet Introduce Podcast Authority Score To Bring Clarity To Audience Metrics

PodEngine, a Cardiff-based podcast intelligence platform founded by Joe Tannorella, has partnered with Interview Valet, a...

Influencer

Kirstin Czernek: Sharing Family Life And Finding Purpose Through Content Creation

Kirstin Czernek’s path to becoming a social media creator was unconventional and reflective of her diverse...