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Influencer
TikTok’s Most-Followed Creator Khaby Lame Sells Stake In Company For $900 Million
January 26, 2026Khaby Lame, the world’s most-followed TikTok creator, has sold a stake in his company Step Distinctive...
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Commentary
Consumers Detect AI-Generated Video Content While Marketers Embrace Tools, Study Finds
January 26, 2026Consumers report growing skepticism toward AI-generated video content, even as marketers rapidly integrate artificial intelligence into...
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Strategy
How A Dark Comedy Film Became A Creator-Led Campaign: Inside D(e)AD’s Path To Global Scale
January 26, 2026What does it look like when an independent film skips festivals, studios, and traditional distributors, and...
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Commentary
Managing Creator Contracts At Scale: 25 Industry Voices On Tools, Trade-Offs, And Legal Risk
January 23, 2026As creator partnerships scale, contracts have moved from back-office paperwork to frontline infrastructure. What once worked...
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Agency
How Reflect Agency Is Embedding Diversity & Inclusion Into The Infrastructure Of Influencer Marketing
January 23, 2026For Jackie Blake, inclusion in influencer marketing is not a creative add-on or a seasonal campaign...
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Influencer
Bryan the Diamond On Building A Creator Career Through Consistency, Relatability, And Long-Term Strategy
January 23, 2026Before he was recognized by fans in public spaces, Bryan the Diamond was working overnight delivery...
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Tech
Ipsos Synthesio Adds ViralMoment AI Video Intelligence Tools To Social Listening Platform
January 23, 2026Ipsos Synthesio, a consumer intelligence platform, announced a partnership with ViralMoment, an AI-powered social video analytics...
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Commentary
Social Commerce Fest To Bring Creator-Led Shopping Experience To Miami In April
January 23, 2026Social Commerce Festival is coming to Miami on April 4, 2026, as part of a global...
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Tech
PodcastOne Partners With Listener.com To Deploy AI Analytics Across Major Podcast Platforms
January 23, 2026Publisher and podcast sales network PodcastOne has entered a multi-year partnership with AI analytics platform Listener.com...
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Platform
Threads Expands Ads To All Users Globally
January 23, 2026Meta will begin rolling out advertisements on Threads to all users worldwide following a year of...
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Influencer
Alix Earle To Star In Netflix Reality Series Documenting Life Beyond Social Media
January 23, 2026Influencer Alix Earle will star in an unscripted reality series for Netflix set to release in...
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Influencer
MrBeast Partners With Salesforce For Super Bowl Commercial
January 23, 2026MrBeast announced a partnership with Salesforce for a commercial set to air during Super Bowl LX...
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Tech
Acast, Barometer Launch Pre-Bid Episode-Level Targeting For Podcast Advertising
January 23, 2026Podcast company Acast and AI-powered podcast advertising platform Barometer have launched an integration enabling pre-bid targeting...
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Platform
TikTok Operations In Canada To Continue After Federal Court Sets Aside Closure Order
January 23, 2026A Federal Court judge set aside a government order requiring TikTok to wind down its Canadian...
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Commentary
Survey Exposes Social Media’s Funnel Gap As Marketers Struggle To Translate Strategy Into Practice
January 23, 2026Despite near-universal agreement that social media is essential to brand building, most marketers still fail to...
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Strategy
Inside Vybes Villa: How A Dating App Became Creator-Led IP
January 22, 2026On January 12, Gen Z dating app Vybes premiered Vybes Villa, a creator-led reality series designed...
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Influencer
Milan Mathew: Building A Creator Business Rooted In Culture, Discipline, And Community
January 22, 2026When Milan Mathew left a full-time corporate role designing mobile apps for oil and gas companies,...
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Influencer
Influencer Chiara Ferragni Makes Fashion Comeback With GUESS Spring 2026 Campaign
January 22, 2026GUESS has announced Italian influencer Chiara Ferragni as the face of its Spring/Summer 2026 global advertising...
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Platform
BBC Partners With YouTube To Produce Original Content For Digital-First Audiences
January 22, 2026The BBC has announced a partnership with YouTube to produce original content tailored for the video...
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Platform
YouTube CEO Outlines 2026 Push To Treat Creators As Studios, Expand Commerce Tools, And Scale AI Guardrails
January 22, 2026YouTube CEO Neal Mohan used his annual platform letter and a follow-up conversation with YouTube Liaison...
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Talent Collectives
Creator Management Firm UnderCurrent Talent Acquires Next Step Talent
January 22, 2026UnderCurrent Talent has acquired independent management firm Next Step Talent, expanding its creator roster to nearly...
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Commentary
BBB National Programs Launches Creator Certification Program To Address Trust Crisis In Influencer Marketing
January 22, 2026BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing...
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Agency
Creator Agency NewGen Extends KSI Partnership Into Fourth Year
January 22, 2026NewGen has retained KSI as a social publishing services client for the fourth consecutive year, the...
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Platform
Pinterest Taps Amazon, DoorDash Executives For Top Marketing And Business Roles
January 22, 2026Pinterest has appointed two senior executives to leadership positions as the visual discovery platform advances its...
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Tech
Creator Networking Platform Creatorland Launches AI Tool To Address Creator Inbox Overload Problem
January 22, 2026Creatorland has opened a public waitlist for Dealsync, an AI-powered inbox management system designed to help...
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