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Platform
Missouri AG Launches Investigation Into TikTok Over Alleged Harm to Child Users
October 16, 2026Missouri Attorney General Catherine Hanaway announced a formal investigation on October 14 into whether TikTok deceived...
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Commentary
Mega-Influencers Outperform Niche Creators on Purchase Impact, Study Finds
October 16, 2026Influencers with more than 1 million followers are more likely to drive a purchase decision than...
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Platform
X Pilots $3,000 Bonus Program for Creators Who Post Vertical Video
October 16, 2026X is piloting a new program called “Video Kickstart Bonus” that pays creators up to $3,000...
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Platform
LinkedIn Rolls Out In-Stream Video Ads, Expands Creator Marketplace to Target Gen Z B2B Buyers
October 16, 2026LinkedIn is adding a new pre-roll video ad format and expanding search tools in its Creator...
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Brand
Ulta Beauty Works to Convince Its CFO That Creator Content Counts as Advertising
October 16, 2026Ulta Beauty Chief Marketing Officer Kelly Mahoney said the retailer is working to prove to its...
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Talent Collectives
Spy Ninjas Entertainment Hires Moonbug, SMOSH and The Royalty Family Alumni to Lead Creative Team
October 16, 2026Spy Ninjas Entertainment, the creator-led family media company behind the YouTube series “Spy Ninjas,” has added...
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Tech
UC Berkeley Opens On-Campus Twitch Studio for Student-Athlete Content
October 16, 2026StreamU, the college athletics livestreaming network run by TheLinkU in partnership with Twitch, has opened its...
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Platform
YouTube Pilots Monthly Shorts Bonus Program Tied to Upload Consistency and Views
October 16, 2026YouTube has begun testing a Shorts bonus program that pays eligible creators a monthly bonus for...
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Commentary
Should Creator Rates Be Standardized and Published? 33 Industry Professionals Weigh In
October 16, 2026Creator pricing has no shared reference point. Most rates still come from a manager’s rate card...
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Agency
JUMPINGGOOSE Sees Cultural Intelligence as the New Creator Premium in the AI Era
October 15, 2026Piyush Bhandari, co-founder of Bengaluru-based brand strategy firm JUMPINGGOOSE, is asking a question the Creator Economy...
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Agency
ATRX and NewStar CEOs on Why Creator Quality Outlasts Volume-Based TikTok Agency Models
October 15, 2026At its peak, ATRX Agency managed a roster of nearly 900 TikTok creators. Founder and CEO...
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Agency
Pocket.watch Hires First Ad Sales Chief to Pitch Creator Media as a Premium Network
October 15, 2026Pocket.watch named Fernando Romero as its first President of Brand and Ad Sales in September 2026,...
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Commentary
Gregory Curtis Jr. on Why Brands Should Treat Creator Marketing as a Media Buy
October 15, 2026Brands are spending on creators without planning for them like media. Gregory Curtis Jr., Director of...
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Agency
#paid Rebuilt the Creator Economy Conference. Now Its Annual Summit Is the Company’s Biggest Growth Channel
October 15, 2026Kerry-Anne Hamilton despises conferences. She finds their panels interchangeable, and their networking too passive to generate...
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Strategy
Media Corp Urban One Enters the Microdrama Race With a Vertical Slate Premiering on BOSSIP’s TikTok
October 15, 2026Urban One, Inc. announced two original vertical microseries built for mobile viewing, joining a format that...
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Influencer
Doing Things, Studio Behind ‘Recess Therapy,’ Expands Original Programming Slate With New Scripted, Sports Franchises
October 15, 2026Social-first entertainment studio Doing Things has more than doubled its original programming output over the past...
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Commentary
The 10 Fastest-Growing Canadian Instagram Accounts of September 2026
October 15, 2026Miku Martineau added nearly 580K Instagram followers in September, more than double the next closest gain,...
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Commentary
Niche Creators Win Attention on YouTube While Scale Wins Views, Report Finds
October 15, 2026Smaller niche channels attracted more viewer attention than mega channels on YouTube, while studio channels outperformed...
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Influencer
Streamer Asmongold Says He Turned Down $20M in Gambling Sponsorships
October 15, 2026Asmongold said on stream that he has rejected gambling sponsorship offers worth more than $20 million,...
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Agency
Billion Dollar Boy Group Acquires B2B Creator Marketing Agency Creator Authority
October 15, 2026Billion Dollar Boy (BDB) Group has acquired Creator Authority, the Los Angeles-based B2B creator marketing agency...
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Technology
Triton Digital Expands Audio Ad Targeting With Datonics Audience Data Integration
October 15, 2026Triton Digital has integrated Datonics’ audience data into the Triton Ad Platform (TAP), giving publishers access...
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Commentary
TikTok Shop Buyers Rank Reviews Above Influencer Recommendations When Deciding to Buy, Study Finds
October 15, 2026A new study from Bazaarvoice finds that verified customer reviews, not influencer endorsements, are what ultimately...
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Platform
YouTube Rolls Out Labels for AI-Generated Music
October 15, 2026YouTube Music has begun rolling out labels that identify songs created primarily with generative AI, including...
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Platform
Substack Rolls Out Feed Customization Tools, Joining Meta and TikTok in Giving Users Algorithm Controls
October 15, 2026Substack has launched a new set of content preferences that let users adjust how much video,...
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Brand
Whalar Co-Founder James Street Takes Stake in Good News Network
October 15, 2026Good News Network, the 29-year-old digital publisher built around stories of human progress, has been acquired...
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