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Platform
Spotify, Amazon Deepen Ad Partnership With Direct DSP Integration
July 8, 2026Spotify Ad Exchange is now directly integrated with Amazon DSP, giving advertisers access to Spotify’s podcast...
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Tech
How MOGL’s New Offering Turns Athlete Social Accounts Into Measurable Ad Channels
July 8, 2026MOGL, an Athlete Influencer Marketing platform, launched Athlete Paid Social last month, an offering that enables...
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Platform
How BeReal Is Using the FIFA World Cup to Sell Advertisers on ‘Proof of Human’
July 7, 2026Three weeks into the FIFA World Cup, BeReal users who follow a national team get a...
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Commentary
Creator Economy M&A Hits Record 70 Deals in H1 2026, Media Overtakes Software as Top Target
July 7, 2026The Creator Economy recorded 70 M&A transactions in the first half of 2026, up 23% year...
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Commentary
NPR Places Three Shows in Podcast Audio Reach Top 10 for June 2026
July 7, 2026Three NPR podcasts ranked among the ten largest shows by audio reach in June 2026, as...
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Commentary
Shopify Retains Top Podcast Advertiser Spot as Starbucks Makes Biggest Jump Into Top 10
July 7, 2026Shopify held the number one spot in Podscribe’s June 2026 podcast advertiser rankings, increasing its estimated...
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Talent Collectives
Sidemen Management Firm Arcade Names Ex-Vice EMEA Chief Matt Elek As CEO
July 7, 2026Arcade, the London-based creator management and ventures company that represents British YouTube collective The Sidemen, has...
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Commentary
Indonesia Cracks Down on Content Creators Working in Bali on Tourist Visas
July 7, 2026Indonesia has intensified enforcement against foreign influencers and content creators in Bali, warning that even unpaid...
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Brand
Claire’s Taps Creator Lana Rae in Post-Bankruptcy Push for Gen Alpha
July 7, 2026Claire’s has enlisted Lana Rae, the YouTube and Roblox creator behind “Lana’s Life,” for a roughly...
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Brand
U.S. Embassy In Nigeria Seeks Contractor To Pair Top Food Influencer With American Chef
July 7, 2026The U.S. Embassy in Abuja is soliciting proposals from contractors to run a food influencer campaign...
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Commentary
Creator Economy Job Radar – July 7, 2026 – Rivian, Instacart, Hilton, and More
July 7, 2026Creator Economy hiring activity this week spans automotive, grocery technology, hospitality, and streaming as major consumer...
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Strategy
Dr. Kellyann Is Heading to Social Commerce Summit to Argue Trust Beats Shelf Space Now
July 6, 2026Dr. Kellyann Petrucci returns to the Social Commerce Summit in New York on July 16 to...
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Platform
YouTube Partners With Mark Rober’s Crunch Labs to Launch Free Science Curriculum
July 6, 2026YouTube is partnering with engineer and creator Mark Rober to bring Class CrunchLabs, a free, standards-aligned...
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Platform
X Launches Live Studio, Backs Livestreaming Push With $1M Creator Fund
July 6, 2026X has introduced “Live Studio,” a new livestreaming command center for creators, and will set aside...
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Agency
Edelman Appoints Kenny Gold as Global Chief Creator Officer, Adding Former Deloitte Digital Creator Lead to Its Ranks
July 6, 2026Edelman has named Kenny Gold as its Global Chief Creator Officer, adding a former Deloitte Digital...
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Commentary
Creator Economy Event Calendar – July 6, 2026 – Open Sauce, GCX, Affiliate Summit East, and More
July 6, 2026This week’s Creator Economy calendar spans events across the United Kingdom, the United States, and Europe,...
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Strategy
Ben Newton’s Bedford Is Betting Professionals Will Learn the Systems Behind Creator-Led Growth
July 6, 2026Ben Newton has spent his career building the “educational plumbing” in a world changing faster than...
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Platform
TikTok LIVE, Food Network Launch Creator-Chef Cooking Series
July 6, 2026TikTok LIVE and Food Network are launching a livestreamed cooking series that pairs TikTok creators with...
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Commentary
Top 10 Highest-Revenue Shops on TikTok Shop: June 2026
July 6, 2026medicube US Store extends its hold on the No. 1 spot to four straight months in...
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Commentary
The State of AI in the Creator Economy in 2026
July 4, 2026The middle melts first. Every few weeks the creator economy has the same argument with itself....
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Commentary
How Creator Businesses Hand Off Control: 18 Creator Economy Professionals Weigh In
July 3, 2026Creator-led businesses tend to hit the same wall as they grow. One person can no longer...
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Technology
The Cirqle Bets the Real Automation in Creator Marketing Is Budget Decisions, Not Busywork
July 3, 2026The Cirqle opened a private beta this spring for its agentic platform, built to run influencer...
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Commentary
Italy’s Influencer Market Grows to €425M as Celebrity Pay Falls for a Third Straight Year
July 3, 2026Influencer Marketing spending in Italy will reach €425 million in 2026, up 10.4% from €385 million...
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Tech
How RedCircle Automated Podcast Advertising Without Automating Away What Makes It Work
July 3, 2026Running a host-read podcast advertising campaign across dozens of independent shows requires hundreds of back-and-forth emails,...
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Brand
HappyNest Entertainment Expands Kids & Family Slate With Space Camp, R.L. Stine, and Louie and Bear Franchises
July 2, 2026HappyNest Entertainment announced an expanded development slate, adding the Space Camp brand, a project based on...
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