Commentary

Italy Applies 25% ‘Ethical Tax’ To OnlyFans Creators Under Flat-Rate Regime

Italy‘s tax authority has confirmed that digital creators earning income from pornographic content must pay a...

Commentary

Creator Economy Events Pack January 2026 Calendar

As 2025 draws to a close following a year of notable creator economy gatherings, the industry...

Commentary

How 9 Business Models Power the Creator Economy’s Path to $500B

What separates creators earning millions annually from those struggling to monetize similar-sized audiences? The answer lies...

Commentary

Warner Music Group/Suno Legal Settlement Establishes New Framework For Licensed AI Music Content Training

In an unusual legal settlement, Warner Music Group (WMG) and Suno have chosen partnership over prolonged...

Commentary

European Influencer Marketing Budgets Surge As Industry Shifts From Proof-Of-Concept To Scale

European brands are accelerating influencer marketing investments in 2026 while reshaping how they compensate creators and...

Strategy

Popfly Launches Free Creator Marketing Platform For Small Businesses

Popfly announces “Popfly Local,” a free platform giving small retailers and storefronts access to its creator...

Influencer

YouTuber Airrack Signs With CAA For Brand Partnership Representation

Eric Decker, known online as Airrack, has signed with Creative Artists Agency (CAA), per The Hollywood...

Influencer

Influencer Chiara Ferragni Faces 20-Month Prison Sentence In Italian Fraud Trial

Milan prosecutors requested a 20-month prison sentence for fashion influencer Chiara Ferragni during a court hearing...

Commentary

PayPal’s Honey Extension Lawsuit Dismissed, Influencers Get Chance To Amend Claims

A federal judge dismissed affiliate marketers’ lawsuit against PayPal over its Honey browser extension, but granted...

Strategy

Taiwan’s ‘Waves Of Wonder’ Campaign Taps Creators To Woo U.S. Travelers

In 2025, the Taiwan Tourism Administration’s Los Angeles office set out to reintroduce Taiwan to North...

Influencer

Meet Kevin & Bowie, The Dynamic Duo Behind ‘The Uber Dog’

When Kevin Ferman starts his car in Boulder, Colorado, there’s one passenger who never misses a...

Strategy

How CreatorIQ Found That Creator Buzz Can Predict Sports Champions

For six consecutive years, CreatorIQ’s data has predicted every Major League Baseball World Series winner before...

Influencer

The Art Of Being Unapologetic: Nyyxxii On Fame, Cosplay, And Cultivating A Loyal Digital Kingdom

When Courtney Shepherd, known online as “Nyyxxii,” first opened her Twitch dashboard, she didn’t have a...

Brand

How EssentiallySports Built A $25M Sports Media Brand From A College Dorm Room

EssentiallySports began as a college project with $100 and a shared obsession for sports. Today, it’s...

Agency

Publicis Creative U.S. Names Charlotte Tansill President Of Social, Creator And Earned

Publicis Creative U.S. has hired Charlotte Tansill as President of Social, Creator and Earned in a...

Brand

Lottery Operator Allwyn Seeks Influencer Marketing Agency For UK, European Markets

Lottery operator Allwyn launched a search for an agency to handle social media and influencer marketing...

Talent Collectives

Australian, UK Influencer Marketing Bodies Form Alliance To Advance Global Standards

The Australian Influencer Marketing Council (AiMCO) and the UK’s Influencer Marketing Trade Body (IMTB) announce a...

Technology

SAMY Appoints Ex-Havas Executive Anabela Bonuccelli As U.S. Managing Director

Social-first agency SAMY has appointed Anabela Bonuccelli as Managing Director, Operations & Clients for its U.S....

Technology

Social Media Agency Little Dot Studios Launches ChIP Intelligence Platform For YouTube Channel Management

Little Dot Studios introduces Channel Intelligence Partner (ChIP), a proprietary analytics platform designed to optimize YouTube...

Influencer

Pocket.watch Expands ‘Toys And Colors’ Beyond YouTube With Holiday Programming Slate

Pocket.watch launched new holiday content for “Toys and Colors” across streaming platforms and its subscription service,...

Technology

Sprinklr Partners With Social-First Agency SAMY To Bridge Technology, Creative Execution

Sprinklr has expanded its global strategic partnership with SAMY, a social-first agency with more than 1,000...

Commentary

YouTube Creators Drive Purchase Decisions As Trust In Recommendations Outpaces Other Platforms

YouTube creators demonstrate measurable influence over consumer shopping behavior, with viewers reporting a 98% greater likelihood...

Commentary

What’s Working In Influencer Discovery Tools? Insights From 28 Industry Professionals

Influencer discovery tools have become a critical starting point for brands building creator partnerships, yet the...

Technology

How NexTide Plans To Make Livestreaming Safe Enough For Big-Brand Advertising

Alexander Guerrero believes livestreaming deserves the same legitimacy as television or digital display. As founder and...

Commentary

Adrien Vincent On Decoding France’s Creator Economy With B2B Media SocialRama 

After more than two decades in media, data, and digital advertising, Adrien Vincent decided to tackle...