Tech

Glystn Just Landed Stagwell, Influential, Weber Shandwick – CEO Ethan Fassett Says the Agency Intelligence Race Is On

Glystn, the AI social intelligence platform founded in San Francisco in 2021, has secured enterprise partnerships...

Platform

TikTok Canada Reaches Agreement With Federal Government, Securing Local Operations, Creator Programs

TikTok Canada has reached an agreement with the federal government that will allow its local operations...

Influencer

TikTok Spotlights Savannah Space Founder Cherie Kihato in African All-Stars Series

TikTok has featured Cherie Kihato, founder of Savannah Space, a prominent Kenyan furniture and home decor...

Platform

Meta Expands Threads Ad Capabilities With App Ads, Reply Moderation Tools

Meta has updated its Threads Marketing API to give partners and advertisers access to new ad...

Platform

YouTube Opens Creator Partnerships API to Third-Party Influencer Marketing Platforms

YouTube has expanded access to its Creator Partnership API, allowing a select group of third-party Influencer...

Commentary

From Events to Assets: 22 Creator Economy Operators on Turning IRL Activations Into Scalable UGC Engines

As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven...

Agency

Creative Network Residence Reshapes Leadership With Dual Appointments

Residence, the global network of creative companies, has appointed Ben Langsfeld as Chief Creative Officer and...

Influencer

Webby Awards Taps Comedian & Content Creator Josh Johnson to Host 30th Annual Ceremony

The Webby Awards will hold its 30th annual ceremony on May 11 at Cipriani Wall Street...

Platform

Elon Musk Halts X Plan to Prioritize Local Impressions in Creator Revenue Payouts After Backlash

X reversed course on a proposed update to its creator monetization program within hours of the...

Commentary

RACER Announces Creator Summit in Long Beach to Connect Motorsport Industry With Digital Creators

RACER, a North American motorsports media platform, will host its inaugural Creator Summit on April 16...

Tech

Stamp’s Lucy Magri-Overend on Building a Certification System That Puts Creators in Control of Their Credibility

Lucy Magri-Overend spent years watching the Creator Economy accumulate infrastructure on one side of the ledger...

Tech

If Finding a Good Videographer Is Gold Dust, Then Content Jungle Is Building the Mine

Every Creator Economy platform promises to connect talent with opportunity. Most focus on creators. Content Jungle,...

Tech

Triton Digital Launches Podcast Benchmarking Tool Enabling Publishers to Compare Themselves to the Market

Podcast publishers have long had access to granular download data. What they have never had is...

Commentary

Clios Expand Into Creator Economy With New Awards Program Backed by YouTube, Influential

The Clios, the global awards company founded in 1959, has announced a new program recognizing creative...

Commentary

Amaze CMO Danielle Pederson on Why the Creator Economy’s Next Winners Will Be Builders, Not Influencers

Brand deals built the Creator Economy. They won’t sustain it. Danielle Pederson, Chief Marketing Officer at...

Agency

How JRE Pitched Weight Watchers on Organic Fit, Then Turned It Around in a Week

Follower count used to be enough. Book a creator with millions of followers, ship the brief,...

Strategy

Behind the Creator Campaign: Dr Pepper’s 65M-View Campaign Started With a Fan’s TikTok

In late December 2025, content creator Romeo Bingham (@romeosshow) posted a short TikTok jingle about Dr...

Platform

Reddit Announces New E-Commerce Ad Tools, Shopify Integration to Capture High-Intent Shoppers

Reddit unveiled a suite of new shopping advertising products, expanding its Dynamic Product Ads (DPA) platform...

Platform

Linktree Updates AI Chat Tool to Analyze Creators’ Own Performance Data Across Instagram, TikTok, and YouTube

Linktree has enhanced its AI-powered Insights Chat feature to draw on creators’ connected social account data,...

Commentary

Spotter Defines ‘Creator TV’ as Distinct Media Category With 135+ Billion Annual U.S. Views

A new report from Creator Economy financing firm Spotter identifies a subset of online video programming...

Platform

Meta Expands Facebook Creator Affiliate Program as Part of Deeper Push Into Social Commerce

Meta is expanding its Facebook affiliate partnership program with an initial launch featuring Amazon in the...

Tech

AnyMind Group Becomes Official Shopee MCN Partner in Malaysia

AnyMind Group has secured accreditation as an official Shopee Multi-Channel Network (MCN) program partner in Malaysia,...

Influencer

Grant Horvat, Bryan Bros Announce Competitive Series for YouTube Golf’s Top Players

Golf content creator Grant Horvat and former PGA Tour pro duo Wesley and George Bryan have...

Brand

General Motors Launches Hollywood Creator Competition With New Vehicle as Grand Prize

General Motors has launched GM Creator Lab, a creator competition that places 25 selected participants on...

Tech

Stan Helped Creators Make $500M Selling Digital Products. Its Biggest Lesson Was That Products Aren’t the Problem

Four years ago, Stan launched to help creators sell digital products. Half a billion dollars in...