Commentary

Tourism New Zealand’s $9.4M Influencer Spend Draws Scrutiny Over Transparency

Tourism New Zealand spent more than $9.4 million on influencer marketing campaigns between January 2024 and...

Platform

Reddit Debuts AI-Powered Max Campaigns For Automated Ad Optimization

Reddit introduced Max Campaigns, an automated advertising product now in beta, designed to optimize campaign settings...

Technology

New Live News Platform Digitalage Enters Beta Testing With Creator-First Economics

Digitalage, a subsidiary of Hop-on, Inc., has activated live news feeds and begun controlled beta testing...

Agency

ThoughtLeaders’ Bet On YouTube Sponsorships And Why CEO David Tintner Thinks Long-Form Content Still Wins

David Tintner is building a business around a deliberate bet: that high-quality, long-form YouTube content can...

Influencer

AI-Generated Streamer Neuro-sama Becomes Twitch’s Most-Subscribed Channel

AI-generated VTuber Neuro-sama has become Twitch‘s biggest channel, surpassing all human Twitch streamers with over 162,000...

Influencer

Adin Ross, Drake Face Class-Action Lawsuit Over Alleged Stake Casino Streaming Scheme

Two Virginia residents filed a class-action lawsuit in federal court accusing music artist Drake, streamer Adin...

Platform

Creator Platform Triller Delisted From Nasdaq After Missing Filing Deadlines

Triller, a publicly traded creator and marketing company, was delisted from the Nasdaq exchange on December...

Platform

Instagram Head Adam Mosseri Sees Creator Value Rising As AI Floods Social Feeds

As artificial intelligence accelerates the production of photorealistic images and video, Adam Mosseri says the next...

Brand

Eyewear Brand Warby Parker Taps Creator Nathaniel Drew For ‘See With Intention’ Campaign

Warby Parker announced a partnership with filmmaker and digital creator Nathaniel Drew to launch the “See...

Commentary

Podcast Industry Reaches 3.7 Million Shows As New Launch Rate Drops 40% From Peak, Per Report

The global podcast industry now contains 3.7 million shows and 189.8 million episodes, according to data...

Strategy

Turning Black Friday Into Culture: How FINESSE Uses Internet Icons To Rewire Commerce

Fashion e-retailer FINESSE approaches the creator economy less as a marketing channel and more as an...

Influencer

Toni Bravo Built A Creator Business By Knowing Exactly Who She Is

Before she became known as the internet’s unofficial “CEO of Blush,” Toni Bravo was simply following...

Influencer

Uptin Saiidi On Selling UP10 Media And Choosing Focus Over Scale In The Creator Economy

Uptin Saiidi has built his career by moving across media formats, platforms, and business models, often...

Platform

CapCut Sees Surge In Everyday Creator Use In 2025 As AI Tools Drive Editing Adoption

CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial...

Commentary

Gen Z Returns To Physical Stores For Product Discovery, Creating New Opportunities For Nano Creators, Research Shows

Physical retail stores have emerged as the primary channel for product discovery among younger consumers, challenging...

Brand

Popeyes Launches Limited-Time Streamer Meals With Agent, Cinna, ExtraEmily In Week-Long Digital Promotion

Popeyes Louisiana Kitchen has launched a series of limited-time digital-only meal bundles in collaboration with seven...

Commentary

AI-Generated Content Accounts For Third Of YouTube Shorts Feed, Kapwing Research Shows

Video editing platform Kapwing analyzed trending YouTube channels and new-user feeds to quantify the prevalence of...

Platform

TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

Influencer

Nathan Kessel On Designing Virality At Scale Without Losing The Human Element

Nathan Kessel does not think about his audience in terms of millions. He thinks about them...

Technology

Clue Labs Wants To End The Guesswork In Social Media Growth

What if social media growth no longer depended on guesswork at all? That question underpins the...

Brand

Starbucks Partners With MrBeast For ‘Beast Games’ Season 2

Starbucks has entered a partnership with content creator MrBeast for the second season of “Beast Games:...

Platform

YouTube Pulls Data From Billboard Charts Over Ad-Supported Stream Weighting Dispute

YouTube announced the termination of its decade-long data partnership with Billboard charts, effective January 16, 2026....

Influencer

Jacob Uy On Turning HeroTech Engineering Into A Scalable Creator Business

When Jacob Uy uploaded a short YouTube clip of a homemade Spider-Man web shooter as a...

Agency

TuManag3r: Building A Cross-Market Creator Economy Agency For Spanish-Speaking Talent

TuManag3r operates across Spain, Latin America, and North America with a mandate that goes beyond traditional...

Influencer

Mike Draper On Building A Creator Career Around Consistency, Clarity, And Long-Term Energy

Mike Draper did not enter the creator economy chasing fame or a personal brand. When he...