Strategy

BBC Creates New Senior Role to Build Youth Audiences on YouTube, TikTok and Roblox

The BBC has opened a search for a Head of Multiplatform Commissioning, a newly created senior...

Brand

J.Crew Enlists Creator Emma Chamberlain for ‘Tiny Rollneck’ Sweater Launch

J.Crew introduced the “Tiny Rollneck,” a cropped and fitted reworking of its signature Rollneck sweater, fronted...

Tech

Finnish Creator Marketing Platform Boksi Acquires German Talent Agency Goodlife Management in Reported Eight-Figure Deal

Finnish creator marketing platform Boksi has acquired Goodlife Management GmbH, a German talent and influencer management...

Commentary

Senators Press Polymarket, Kalshi to Cut Ties With Influencers Who Spread Election Misinformation

U.S. Senators Alex Padilla (D-Calif.) and Mark Warner (D-Va.) sent letters on August 26 to prediction...

Platform

Instagram Enlists Creators to Promote Its Connected TV App

Instagram is running a new promotional push built around its connected television app, using creators to...

Commentary

Creator Platforms Now Command More Daily U.S. Attention Than Live TV, Streaming Combined, Report Finds

YouTube, TikTok, Facebook and Instagram together hold American adults’ attention for an average of 3 hours...

Tech

Iggy Azalea Invests in Fanvue Parent Company SHIFT, Joins Creator Advisory Board

Grammy-nominated rapper Iggy Azalea has invested in SHIFT, the AI infrastructure company behind the creator monetization...

Commentary

COL Group, Virtue Asia and V47 Entertainment Launch First Microdrama Industry Upfront

Three companies spanning technology, advertising and entertainment production are launching what they call the first upfront...

Commentary

How One Journalist’s Personal Data Request Became Brazil’s First Big Tech Fine

A Brazilian regulator’s $29.7 million fine against ByteDance this week traces back to one reporter checking...

Technology

Levanta Raises $22M Series B Led by Volition Capital to Expand Creator Affiliate Platform

Levanta, a creator affiliate platform for ecommerce, has raised $22 million in Series B funding led...

Commentary

Rolling Stone Names Druski Its Most Influential Creator of 2026, With iShowSpeed Coming in Second

Rolling Stone has published its 2026 list of the 25 most influential creators, ranking comedian Druski...

Influencer

Comedian & Creator King Bach Makes Feature Directing Debut With Supernatural Horror Film ‘Tap Twice’

Andrew “KingBach” Bachelor has wrapped production on “Tap Twice,” an independent supernatural horror film that marks...

Strategy

How Dove Turned a Chinese New Year Music Video Into a Cultural Engine Behind a 43M-View Creator Campaign 

Dove’s Chinese New Year (CNY) campaign in Malaysia started with a music video, then layered 78...

Strategy

The Creator Metrics Brands Keep Buying and Why They’re Getting Them Wrong

YouTube recently announced that it’s changing how it counts views on the platform, ending the 30-second...

Influencer

Nicole Story Dent Spent a Decade on the Brand Side. Now That Experience Runs a Creator Business

Nicole Story Dent is a content creator with more than three million followers across Instagram, TikTok,...

Platform

Meta to Pay Up to $16.7B in Child Safety Settlement With 29 States

Meta Platforms has agreed to pay a maximum of $16.7 billion to settle a case brought...

Tech

LTK Adds Conversational AI Agent to Help Brands Build Creator Campaigns

LTK has introduced an agentic layer to its LTK Brand Platform that lets marketers describe a...

Platform

Brazil Fines ByteDance Nearly $30M Over TikTok’s Handling of Minors’ Data

Brazil’s data protection regulator fined TikTok parent company ByteDance more than 153 million reais (nearly $30...

Tech

GameSquare Relaunches Stream Hatchet as AI-Driven Creator Marketing Platform

GameSquare Holdings has rebranded its livestreaming measurement platform Stream Hatchet into “Hatchet,” a broader creator marketing...

Influencer

Comedy YouTuber Kevin Langue Signs With Netflix

Kevin Langue, the YouTube comedy creator known for guessing-game and social-experiment formats, is bringing his two...

Agency

Creator Agency NewGen to Handle Social Media Strategy for Premier Foods’ Mr Kipling, Sharwood’s Brands

London-based social-first creator agency NewGen has been appointed to lead social media strategy across four Premier...

Platform

Pennsylvania AG Targets Snapchat With Second Child Safety Lawsuit in Weeks

Pennsylvania Attorney General Dave Sunday filed a lawsuit against Snap on Tuesday, accusing the Snapchat parent...

Platform

Media Tech Company Entravision Launches Reyna, a Creator-Led Media Platform for Latinas

Entravision has launched Reyna, a multimedia platform the company describes as the first creator-led platform built...

Influencer

‘Chicken Shop Date’ Creator Amelia Dimoldenberg Developing BBC Young Adult Drama

Amelia Dimoldenberg, the YouTube creator behind “Chicken Shop Date,” is developing a young adult drama series...

Platform

Florida Breaks From Meta’s $18B Teen Safety Settlement, Heads to Trial

Florida has rejected a multistate settlement in which Meta agreed to pay up to $18 billion...