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Technology
Gen.video Launches ParntrUP, Acquires UGC Platform Bounty To Enhance Creator Commerce
September 10, 2024Influencer marketing company gen.video has officially launched partnrUP, a content collaboration platform, and acquired Bounty, a...
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Brand
TikTok Joins Washington Capitals As Official Partner: Logo To Feature On Road Jerseys For 50th Anniversary
September 10, 2024TikTok and Monumental Sports & Entertainment (MSE) announced a multiyear partnership, making TikTok an official partner...
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Commentary
28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]
September 10, 2024A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...
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Influencer
MostlyLuca Reveals How He Went From Lip-Syncing Videos On TikTok To Full-Time Content Creation
September 10, 2024Luca Schaefer-Charlton never expected his seventh-grade lip-syncing videos to lead anywhere. Now, at 20, he’s juggling...
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Brand
Why Travel Brand Lost In Is Snapping Up Travelgram And Other Social Accounts
September 9, 2024Lost In, a travel media brand led by former Jukin Media executives, is expanding its digital...
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Brand
This Chicago Startup Is Taking On The Structural Disadvantages Of Sports Betting
September 9, 2024DubClub, a Chicago-based startup founded in 2021, addresses the information asymmetry in sports betting by connecting...
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Platform
YouTube Announces New AI Tools That Put Creators In Control Of Their Likeness
September 9, 2024YouTube is developing new technologies to help creators manage AI-generated content that uses their likeness, addressing...
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Technology
Linqia’s Creator Council: Connecting Creators And Brands Through Data Insights
September 9, 2024Influencer marketing agency Linqia is launching Creator Council, a new offering to enhance collaboration between brands...
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Influencer
Banks Tap Social Media Influencers To Fight Biden’s Banking Reforms
September 9, 2024The Consumer Bankers Association (CBA) is leveraging social media influencers to counter the Biden administration’s proposed...
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Platform
Inside TikTok’s Multi-Year NFL Deal To Enhance Football Experience
September 9, 2024TikTok and the National Football League (NFL) announced an expansion of their partnership through a new...
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Brand
West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line
September 9, 2024West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...
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Platform
TikTok Ban Support Plummets To 32% – What’s Behind The Shift?
September 9, 2024Support for a U.S. government ban on TikTok has fallen to 32%, down from 50% in...
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Brand
UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials
September 9, 2024The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...
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Influencer
YouTuber Nikocado Avocado Loses 250lbs In Secret In A 2-Year Prank That Shocked Millions Of Fans
September 9, 2024Nicholas Perry, known on YouTube as Nikocado Avocado, reveals he has lost 250 pounds over two...
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Platform
Gen Z’s Surprising Music Hub: 79% Of Teens Use This Platform (Hint: It’s Not Spotify)
September 6, 2024A new study, “PARTY USA Summer 2024,” reveals that YouTube has become the dominant platform for...
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Commentary
YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]
September 6, 2024Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...
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Brand
NASA Opens Door For Digital Creators To Join Europa Clipper Launch
September 6, 2024NASA invites digital content creators to apply for a chance to attend the launch of the...
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Platform
New YouTube Policy Targets Content Threatening Teen Self-Perception
September 6, 2024YouTube is implementing new measures to limit teenagers’ exposure to certain content related to weight, fitness,...
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Brand
L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club
September 6, 2024L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...
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Influencer
Viral TikTok Saga ‘Who TF Did I Marry?’ Heads To TV, Starring Natasha Rothwell
September 6, 2024Natasha Rothwell is set to star in and produce a television adaptation of “Who TF Did...
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