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Agency
WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan
June 13, 2025WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...
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Agency
‘We Get It’ Aims to Elevate Creator Value Beyond Content Production
June 13, 2025Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...
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Commentary
Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase
June 13, 2025“What does the U.S. know that we don’t?” With this provocative question, Chloe Straw, CEO of...
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Influencer
The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education
June 13, 2025Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...
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Commentary
Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling
June 12, 2025The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...
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Commentary
WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025
June 12, 2025User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...
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Influencer
Influencer Bretman Rock Joins Range Media Partners With 50 Million-Strong Following
June 12, 2025Digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation, bringing...
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Commentary
Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025
June 12, 2025Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...
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Platform
Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription
June 12, 2025Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...
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Commentary
Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September
June 12, 2025YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...
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Brand
Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation
June 12, 2025BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...
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Technology
quso.ai: AI Pragmatist In A Hype-Driven World
June 12, 2025After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the...
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Platform
YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution
June 11, 2025YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...
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Brand
Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership
June 11, 2025Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy Donaldson),...
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Commentary
Employee-Generated Content Drives Growth Rates Exceeding 5,000%, ADVOCACY Report Shows
June 11, 2025The “2025 Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth...
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Brand
Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update
June 11, 2025Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...
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Commentary
NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale
June 11, 2025A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...
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Brand
MLB Stakes Claim In Creator Economy With Jomboy Media Partnership
June 11, 2025Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...
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Agency
Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content
June 11, 2025Sun Yi noticed something peculiar about his social media posts. Content that made people respond with...
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Influencer
This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon
June 11, 2025IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession...
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Agency
Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection
June 11, 2025Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...
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Brand
What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?
June 11, 2025While producing Netflix’s golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...
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Brand
How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy
June 10, 2025Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn’s...
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Talent Collectives
MOGL Launches NIL Feed Feature To Help College Athletes Learn From Top Earners, Streamline Deal Submissions
June 10, 2025MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style...
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Platform
Finnish Livestreaming Platform Noice Announces Shutdown After Six Years, $26 Million Raised
June 10, 2025Finnish games livestreaming platform Noice is shutting down operations six years after its founding, with CEO...