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Influencer
Driving Her Own Story: How Creator Girlie Lukhele Turned Content Into a Motorsport Career
July 20, 2026Yolanda “Girlie” Lukhele wrote it in the caption herself: she was terrified. She had been avoiding...
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Agency
Monumental’s Jamie Love: TikTok Shop Is a Discovery Channel First, Sales Channel Second
July 20, 2026When an unnamed client launched a product with no marketing history, no search presence, and a...
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Agency
How Street Poller Media Is Turning Street Interviews Into Performance Ad Infrastructure
July 20, 2026Street interview ads were not a recognized format when Shane Ginsberg began filming them in 2020....
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Strategy
How Opera GX Built a Creator Campaign Around Gaming Hardware to Market a Free Browser
July 20, 2026Hardware brands long ago wrote the creator gifting playbook: send the product, let the creator put...
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Talent Collectives
Amplify Brings In Bryce Pickett to Build a U.S. Talent Roster Around Ownership, Not Reach
July 20, 2026Bryce Pickett is joining Amplify as a Senior Talent Manager to build a U.S. roster around...
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Commentary
YouTube’s $40B Ad Business Sees Growth Decelerate as TikTok and Netflix Close In, Report Finds
July 20, 2026YouTube‘s advertising business crossed $40 billion in 2025, but the growth rate behind that figure is...
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Platform
Patreon Expands AI Scraping Protections With Cloudflare
July 20, 2026Patreon is expanding its protections against unauthorized AI scraping, deploying Cloudflare’s AI Crawl Control technology to...
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Commentary
Nearly Half of Marketers Now Use Podcasts, But Measurement Gap Undercuts ROI Confidence
July 20, 2026Nearly half of marketing organizations worldwide have already built podcasts into their strategy, and another quarter...
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Commentary
Top 10 Independent Creator Sales on TikTok Shop in June 2026
July 20, 2026TikTok Shop’s independent creator rankings have a new leader in June 2026. @myfamilypov’s revenue nearly doubles...
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Commentary
Inside The Content Creation Casino
July 19, 2026Most of what creators post earns almost nothing. A few posts pay for everything. Those are...
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Platform
beehiiv Unveils Four New Products as It Expands Into an All-in-One Creator Platform
July 17, 2026beehiiv is betting that creators no longer want a collection of specialized tools. At its Summer...
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Tech
Sapir Tori on Building Zano to Replace the Excel Sheets Running a $30B Industry
July 17, 2026A six-figure deal between two talent agencies collapsed at a dinner in Amsterdam because neither side...
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Platform
UK Regulator Opens Investigation Into TikTok Over Child Age Checks
July 17, 2026The UK’s media regulator, Ofcom, has launched a formal investigation into whether TikTok‘s methods for identifying...
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Agency
Kill Boring Dead Launches TikTok-First Bank of Queensland Campaign Built Around Local Casting Call
July 17, 2026Melbourne social-first agency Kill Boring Dead (KBD) has launched its first campaign for Bank of Queensland...
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Talent Collectives
Currents Management Hires Two Talent Managers, Promotes Emma Clarke to Director of Talent
July 17, 2026Digital-first talent management company Currents Management has hired two talent managers and promoted four staffers, expanding...
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Influencer
Kai Cenat’s ‘Streamer University’ Class Gets Free Phones and a Year of Wireless From Ch@mobile
July 17, 2026Ch@mobile announced a partnership with StreamerU, the creator academy founded by Twitch streamer Kai Cenat, giving...
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Platform
TikTok Strikes Multi-Year Global Partnership With NBA, WNBA
July 17, 2026TikTok has signed a multi-year global content partnership with the NBA and WNBA, combining creator access...
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Platform
YouTube Tests Redesigned Studio Analytics With AI Insight Cards
July 17, 2026YouTube has begun testing a redesigned analytics experience in YouTube Studio, renaming the Analytics tab to...
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Commentary
New Alza Festival Brings Microdramas to New York With City Backing
July 17, 2026A new festival dedicated to microdramas, the ultra-short vertical series built for the phone, will debut...
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Commentary
Italy’s Greenwashing Rules Set to Take Effect for Influencer Marketing on September 27
July 17, 2026New European Union rules targeting unsubstantiated environmental claims will apply to Influencer Marketing campaigns starting September...
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Commentary
Creator Programs vs. Sponsorship Logos: 28 Creator Economy Experts on What’s Winning the World Cup
July 17, 2026The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have...
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Commentary
The 10 Fastest-Growing UK Instagram Accounts of June 2026
July 16, 2026FIFA World Cup 2026 kicked off on June 11, pushing the tournament’s official Instagram account up...
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Agency
Podean Acquires TikTok Shop Partner Social Commerce Club
July 16, 2026Podean, an independent global marketplace marketing agency, has acquired Vancouver-based Social Commerce Club (SCC), a TikTok...
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Influencer
How ‘The Stella Show’ Is Adapting to the Tween Gap After Growing to 7 Million YouTube Subscribers
July 16, 2026This summer, Stella Wallace walked onto a stage at VidCon and explained to a room of...
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Strategy
Invisible Narratives Has Access to $300 Million to Prove Creator Economy IP Is the Next Hollywood
July 16, 2026The Creator Economy is worth an estimated $250 billion. Hollywood is worth roughly $1.5 trillion. The...
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