Agency

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

Agency

‘We Get It’ Aims to Elevate Creator Value Beyond Content Production

Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...

Commentary

Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase

“What does the U.S. know that we don’t?” With this provocative question, Chloe Straw, CEO of...

Influencer

The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...

Commentary

Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...

Commentary

WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...

Influencer

Influencer Bretman Rock Joins Range Media Partners With 50 Million-Strong Following

Digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation, bringing...

Commentary

Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...

Platform

Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription

Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...

Commentary

Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September

YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...

Brand

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Technology

quso.ai: AI Pragmatist In A Hype-Driven World

After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the...

Platform

YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...

Brand

Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership

Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy Donaldson),...

Commentary

Employee-Generated Content Drives Growth Rates Exceeding 5,000%, ADVOCACY Report Shows

The “2025 Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth...

Brand

Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update

Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...

Commentary

NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale

A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...

Brand

MLB Stakes Claim In Creator Economy With Jomboy Media Partnership

Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...

Agency

Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content

Sun Yi noticed something peculiar about his social media posts. Content that made people respond with...

Influencer

This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon

IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession...

Agency

Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection 

Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...

Brand

What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?

While producing Netflix’s golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...

Brand

How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy

Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn’s...

Talent Collectives

MOGL Launches NIL Feed Feature To Help College Athletes Learn From Top Earners, Streamline Deal Submissions

MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style...

Platform

Finnish Livestreaming Platform Noice Announces Shutdown After Six Years, $26 Million Raised

Finnish games livestreaming platform Noice is shutting down operations six years after its founding, with CEO...