-
Commentary
IAB Global Network Launches Creator Week Spanning 17 Markets
July 24, 2026The IAB Global Network announced the launch of IAB Global Creator Week, an initiative uniting 17...
-
Agency
From Swarovski to Greenpark: Giulia Mazzei on Why Brands Keep Bringing Agencies In Too Late
July 23, 2026Giulia Mazzei crossed from client to agency in January 2026, joining London-based agency Greenpark as Influencer...
-
Commentary
The 10 Fastest-Growing Australian Instagram Accounts of June 2026
July 23, 2026Josh Heuston topped Australian Instagram growth in June 2026, with his Prime Video series “Off Campus”...
-
Commentary
Sports Creator Growth on YouTube Shows Subscriber Count Alone Isn’t Enough, Report Finds
July 23, 2026Brand marketers evaluating YouTube sports creators by subscriber count alone are missing a fuller picture of...
-
Strategy
How B2B Unplugged Built a Sold-Out Event Series by Fixing What Conferences Get Wrong
July 23, 2026Most B2B marketers have been to that conference: the recycled panel, the awkward mingling, the room...
-
Commentary
Follower Count Doesn’t Set B2B Influencer Prices, Report Finds
July 23, 2026Follower count is a weak predictor of what a B2B influencer charges, according to a pricing...
-
Strategy
‘The Daily Show’ Enters the Microdrama Business With a Political Spoof
July 23, 2026“The Daily Show” is making its first vertical series, and it is aiming its satire at...
-
Influencer
Amelia Dimoldenberg’s ‘Passenger Princess’ Returns for Season 2 With Six New F1 Drivers
July 23, 2026Amelia Dimoldenberg‘s YouTube series “Passenger Princess” premiered its second season on July 22, pairing the “Chicken...
-
Influencer
Blenders Eyewear Names Creator Jordan Howlett as Its First Chief Content Officer
July 23, 2026Blenders Eyewear has appointed creator Jordan Howlett as its first-ever Chief Content Officer, marking the first...
-
Tech
B2B Creator Marketing Platform Passionfroot Raises $15M Series A Led by Insight Partners
July 23, 2026Passionfroot, the Berlin-based platform for B2B creator marketing, has raised a $15 million Series A led...
-
Commentary
Syracuse University Taps Former IZEA President Ryan Schram to Lead Creator Economy Center
July 23, 2026Syracuse University has named Ryan Schram, a 13-year veteran of the Influencer Marketing company IZEA, as...
-
Commentary
Creator Content Now Claims 26% of Daily TV & Video Viewing Time, Report Finds
July 23, 2026Original “creator” content now accounts for 26% of all daily TV and video viewing time, or...
-
Influencer
WME Signs YouTube Horror Filmmaker Evan Royalty Amid ‘SCP’ Franchise Buzz
July 23, 2026WME has signed Evan Muir, the filmmaker and digital creator known professionally as “Evan Royalty,” with...
-
Strategy
5X Media’s Alon Shtruzman & Scott Einbinder Launch Microdrama Studio
July 23, 20265X Media’s Alon Shtruzman and Scott Einbinder have launched New Short Media, a vertical storytelling studio...
-
Strategy
BuzzFeed Studios, muVpix Team Up for 100-Title Microdrama Slate
July 23, 2026BuzzFeed Studios has entered a partnership with vertical-drama studio muVpix to produce more than 100 microdrama...
-
Platform
TikTok Tests AI Likeness Detection Tool, Following YouTube’s Playbook on Deepfakes
July 23, 2026TikTok has begun testing an opt-in tool that scans the platform for AI-generated content using a...
-
Influencer
Drew Afualo’s ‘The Comment Section’ Podcast Moves to Acast, Adds YouTube
July 23, 2026New York Times bestselling author and creator Drew Afualo is moving her weekly podcast “The Comment...
-
Commentary
77% of Video Podcasts Show No Brand Sponsorship Activity, Report Finds
July 23, 2026A new report from MillionPodcasts finds that 77.1% of active English-language video podcasts carry no detectable...
-
Influencer
Lola Torres Built a Fashion Business by Choosing Affiliate Income Over Brand Deals
July 22, 2026Ask Lola Torres what she does for a living, and she will tell you she is...
-
Influencer
Connor DeWolfe Built His Creator Career Inside a Single Niche and Never Looked Back
July 22, 2026Twelve hours after a video about “ADHD superpowers” went viral, Connor DeWolfe‘s comment section was already...
-
Talent Collectives
Reign Maker Group Acquires Hyphen, Bets Equity Will End Creator Management’s Poaching Cycle
July 22, 2026In June, Reign Maker Group, the Los Angeles-based Creator Economy holding company co-founded by Jonathan Chanti...
-
Tech
MovieMe Is Rebuilding Streaming Around Time Instead of Views
July 22, 2026Most streaming platforms pay creators based on how many people watched. MovieMe pays them based on...
-
Platform
Snap Reaches Settlement in Social Media Addiction Lawsuit, Leaving Meta as Sole Remaining Defendant
July 22, 2026Snap has reached a tentative settlement in a lawsuit alleging its platform harms the mental health...
-
Commentary
France Becomes First EU Country to Ban Social Media for U-15s
July 22, 2026France’s parliament adopted legislation on July 21 banning social media access for children under 15, becoming...
-
Tech
AI Agent Robin Partners With Talent Agency Marketplace Zano to Automate Brand Deal Negotiations
July 22, 2026Robin, an AI agent built for talent agencies, has partnered with Zano, a marketplace connecting brands...
Connect with us
