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Platform
RedNote Valuation Jumps To $26 Billion As Chinese Platform Gains Momentum With U.S. Investors
June 6, 2025RedNote’s valuation has surged to $26 billion in recent market transactions, up from its previously reported...
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Agency
Andri Sadlak: Driving E-Commerce Growth On Amazon Through Creator Connections
June 6, 2025Amazon’s Creator Connections is a platform that enables brands to partner with creators for bonus commissions...
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Brand
Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise
June 6, 2025YouTube is on track to overtake Disney as the largest media company by revenue by the...
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Agency
Dentsu Appoints Lebogang Moerane To Co-Lead ‘Culture-First’ Influence Strategy In South Africa
June 5, 2025Dentsu Creative South Africa has appointed Lebogang Moerane as Head of Social & Influence, effective June...
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Commentary
Digital Silk Reports Increased Demand For Influencer Marketing Among U.S. DTC Brands
June 5, 2025Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for...
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Commentary
Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds
June 5, 2025A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group...
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Platform
Snap Rolls Out Bitmoji Game Creation Tools In Lens Studio Update
June 5, 2025Snap Inc. has released Lens Studio 5.10, introducing new tools for augmented reality (AR) developers to...
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Platform
TikTok Blocks #SkinnyTok Hashtag After European Pressure Over Harmful Content
June 5, 2025TikTok has suspended search results for the hashtag #SkinnyTok worldwide following pressure from European regulators concerned...
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Agency
Launchd Acquires Influencer Agency Huume from IZEA
June 5, 2025Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in...
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Influencer
MrBeast Achieves New Milestone As First Channel To Hit 400 Million Subscribers On YouTube
June 5, 2025Jimmy Donaldson, known professionally as MrBeast, has officially become the first individual content creator to surpass...
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Platform
TikTok Unveils Updates To Better Manage Content Recommendations
June 5, 2025TikTok has expanded its personalization features for the For You feed, rolling them out globally after...
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Platform
YouTube Rolls Out Side-by-Side Live Ads, Plus New Beta Features
June 5, 2025YouTube announced the launch of side-by-side ads for automated live mid-rolls, the expansion of the voice...
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Brand
Dhar Mann Studios Expands Leadership Team With Industry Vets As Creator-Led Studio Challenges Hollywood
June 5, 2025Dhar Mann Studios (DMS), a digital media company with over 136 million followers worldwide, is bolstering...
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Agency
Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing
June 5, 2025Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town...
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Commentary
14 Industry Leaders Weigh In: What Publicis’ Latest Creator Economy Move Really Means
June 4, 2025Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the...
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Commentary
Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns
June 4, 2025Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...
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Commentary
UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals
June 4, 2025The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by...
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Platform
Twin Galaxies: Connecting Gaming Creators With Competitive Communities
June 4, 2025Karl Jobst, a YouTube speedrunning analyst with over a million subscribers, launched his first official “DOOM”...
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Agency
How Starfish’s New Influencer Marketing Platform Empowers Small Businesses And Creators
June 4, 2025In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit...
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Influencer
How A Stand-Up Comedian Used AI Weekly Practice To Create Viral Hit ‘BBL Drizzy’
June 4, 2025While many creators were still debating whether to experiment with AI, King Willonius had already created...
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Agency
Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia
June 4, 2025Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a...
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Platform
TikTok Launches Interactive Fan Experience For Miley Cyrus’ New Album Release
June 4, 2025TikTok has unveiled an exclusive in-app experience coinciding with the release of Miley Cyrus’ ninth studio...
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Platform
Amazon Ads Unveils New Twitch Sponsorship Tools For Brands
June 4, 2025Amazon Ads has launched Twitch Creator Sponsorships, a set of solutions designed to streamline brand collaborations...
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Talent Collectives
Lionize AI System Analyzed Over 30 Million Creator Profiles For Influencer Marketing Campaigns
June 4, 2025AI-driven influencer marketing platform Lionize has announced that its AI system has analyzed over 30 million...
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Commentary
Tribeca Announces Creator Economy Lineup, Red Carpet Treatment For Creators With ‘UP NEXT’ Program
June 4, 2025The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a...
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