Commentary

Podcast Sponsorships Are an Overlooked Channel for Reaching Gen Z Investors, Fitness Audiences, Report Shows

Podcast advertising is reaching two commercially significant Gen Z sub-audiences, investors and fitness enthusiasts, more effectively...

Influencer

Influencer Marketing Agency YKONE Expands to Tokyo and Milan, Investing in Lateam and Acquiring Digital Dust

Paris-based Influencer Marketing agency YKONE has made two moves in late October to grow its international...

Platform

PodcastOne Forms Special Committee to Weigh Sale After Inbound Acquisition Interest

PodcastOne announced that it has received inbound interest from multiple strategic parties about a potential acquisition...

Influencer

YouTuber Cleetus McFarland to Drive Full-Time for Richard Childress Racing in 2027 ARCA Menards Series

Richard Childress Racing (RCR) announced that Garrett Mitchell, the YouTube personality known to his millions of...

Commentary

Head of Content at $2B AI Company Wispr Flow Shares 9 Lessons From Its Paid UGC Program

Hector Serrano, Head of Content at Wispr Flow, the AI voice-to-text company that raised at a...

Commentary

Creator Economy Event Calendar – November 2, 2026 – AfroTech, Adobe MAX, TwitchCon, and More

This issue’s Creator Economy calendar spans 12 events from November 2 through November 18, 2026, with stops...

Brand

Why e.l.f. Beauty Puts Paid Media Behind Creator Videos That Already Work Organically

e.l.f. Beauty puts advertising behind creator videos that have already performed organically, from TikTok Shop affiliates...

Brand

How Loop Earplugs Grew Beyond $100M in Top Line: 6 Creator Marketing Lessons From Its CMO

Rob Weston, former Chief Commercial and Marketing Officer at Loop Earplugs, laid out how the Belgian...

Brand

SharkNinja’s CEO Says Customers Made 98% of the CREAMi’s Billion Social Impressions

SharkNinja CEO and co-founder Mark Barrocas said customers produced nearly all of the social media attention...

Platform

Instagram Offers YouTube Creators Up to $500,000 to Post Long-Form Videos, per Report

Instagram has offered select YouTube creators between $50,000 and $500,000 to publish long-form videos in Features,...

Platform

Twitch Splits Suspensions Into Streaming and Chat Penalties, Citing Data on Low Reoffense Rates

Earlier this year, Twitch replaced its all-or-nothing temporary suspensions with separate penalties for streaming and chatting....

Strategy

Well Over Half Of U.S. Adults Get Midterm Information From Creators, New Survey Finds

Nearly two in three U.S. adults receive information about the 2026 midterms from online creators, according...

Talent Collectives

Management Firm HeartRock Partners Signs Former WWE Champion Leah Van Dale

HeartRock Partners, a management firm that launched on January 1, has signed former WWE Champion Leah...

Commentary

UAE’s Tetr College of Business Offers $100,000 Scholarships to Turn Creators Into Founders

Tetr College of Business, a graduate business school running programs across Shanghai, London and Dubai, is...

Platform

Jonas Brothers Target Guinness World Record With Halloween Concert Inside Roblox Game ‘Steal an Egg’

The Jonas Brothers will perform a virtual concert inside the Roblox game “Steal an Egg” this...

Platform

YouTube’s Dynamic Thumbnails Will Shift Traffic Toward Winning Images by Viewer Segment, Discovery Lead Says

YouTube’s upcoming dynamic thumbnails will move impressions toward whichever image performs best with each audience segment...

Talent Collectives

Talent Firm Glossary Artists Names Talent Director, Signs Beauty Creator Ashley West

Glossary Artists, the independent talent management firm founded by former TalentX and YMU Entertainment executives, promoted...

Strategy

FOX One Launches AI Election Hub as Political News Shifts to Social Platforms, Podcasts

FOX One, Fox Corporation’s direct-to-consumer streaming service, has unveiled an interactive election experience that pairs live...

Commentary

39 Industry Experts on What Is Holding B2B Brands Back From Spending on Creators

Expert creators continue to build audiences on LinkedIn and YouTube, and some enterprise software companies now...

Commentary

Cannes Lions Unveils 2027 Overhaul, With Creator Economy Among Fields Honored by New Assembly

Cannes Lions will send award-winning creative work beyond the Palais and into the city of Cannes...

Commentary

Colin and Samir Got the Instagram Exclusive. Creators Wanted Them to Ask About the Money.

On October 26, Instagram head Adam Mosseri chose The Colin & Samir Show to unveil Features,...

Platform

YouTube Tests Cutting Minimum Payment Threshold for Some Creators

YouTube is running an experiment that lowers the minimum amount creators must earn before receiving a...

Tech

Former Trade Desk Chief Revenue Officer Joins ShopMy as CRO

Jed Dederick, who spent nearly 14 years at The Trade Desk and most recently served as...

Platform

YouTube Lays Out Five-Part Revenue Playbook for Broadcasters and Media Companies

YouTube is pitching European broadcasters on a way to grow on its platform without moving away...

Commentary

California Enacts Law Letting Former Child Influencers Require Removal of Paid Family Content

California has enacted a law that allows adults who appeared as minors in paid social media...