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Commentary
California Lawmakers Introduce Bill Requiring Influencers to Disclose Paid Political Posts
July 30, 2026Sen. Adam Schiff (D-Calif.) has introduced legislation that would require social media influencers to post a...
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Platform
Samsung India Taps 60 Snapchat Creators to Launch Galaxy Foldable Lineup
July 30, 2026Samsung India partnered with Snapchat on a creator-led campaign to launch its newest Galaxy foldable devices,...
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Influencer
Anna Renn on Building a Creator Commerce System Before Launching Her Own Brand
July 30, 2026Anna Renn has not launched a product yet, but she is already building the infrastructure that...
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Commentary
European Association of Communications Agencies Launches Pan-European Council to Standardize Influencer Marketing Rules
July 30, 2026The European Association of Communications Agencies (EACA) is rolling out a three-part program aimed at tightening...
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Platform
After a Decade Building Snapchat’s Sports Business, Emma Wakely Is Taking the Playbook Everywhere
July 29, 2026Gen Z sports fans increasingly follow athletes rather than teams, willing to shift allegiances when a...
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Brand
TikTok Beauty Creators Katie Fang, Aliya Rachinski Take Equity Stakes in ESW Beauty
July 29, 2026Skin care brand ESW Beauty has taken on its first outside investors nearly seven years after...
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Platform
NBCUniversal Brings Peacock to YouTube Premium in Multi-Year Streaming Deal
July 29, 2026NBCUniversal and YouTube announced a multi-year global partnership that will bundle Peacock Premium with YouTube Premium...
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Brand
Alexander Ludwig Named Global Brand Ambassador for Perry Ellis
July 29, 2026Perry Ellis has named actor Alexander Ludwig its new global brand ambassador, with Ludwig fronting the...
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Influencer
Ludwig’s ‘Streamer Games’ Returns to LA in August With Country-Based Teams
July 29, 2026Ludwig Ahgren’s Streamer Games will return for a third year on August 1-2 at USC’s Allyson...
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Influencer
Jake Paul’s MVP Forms Alliance With Eddie Hearn’s Matchroom Boxing to Grow Women’s Boxing
July 29, 2026Jake Paul’s Most Valuable Promotions (MVP) and Eddie Hearn’s Matchroom Boxing have announced a “strategic alliance”...
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Platform
HBO Max Adds Vertical Video Feed, AI-Powered Search to Its Mobile App
July 29, 2026HBO Max has launched two new mobile discovery features in the U.S., adding a TikTok-style vertical...
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Influencer
How Center Consoles Only Grew From an Instagram Page Into a VC-Backed Marine Marketplace
July 29, 2026Center Consoles Only (CCO), a boating media brand that Alan Blanco built starting with a $7,000...
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Commentary
New York Sets January 2027 Deadline for Kids Act Social Media Age Verification
July 29, 2026New York Attorney General Letitia James released final rules on July 28 implementing the SAFE for...
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Commentary
Qatar Airways Outperformed Higher-Volume Travel Brands on Instagram by Prioritizing Engagement Over Content Output
July 29, 2026Qatar Airways generated more earned media value (EMV) on Instagram than several travel brands producing multiple...
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Influencer
Grammy-Winning Artist Laufey Signs With UTA for Global Representation
July 29, 2026Grammy-winning singer-songwriter Laufey has signed with United Talent Agency (UTA) for global representation in all areas....
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Agency
Ozen.fm Hires Former Spotify Brasil and TV Globo Executives to Grow Brazilian Ad Business
July 29, 2026Ozen.fm, a curated audio monetization network, has added Fabio Urbanas and Luci Bondiole to its Brazilian...
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Commentary
YouTube Views Are Rising, But Watch Time and Ad Revenue Are Falling, Study Finds
July 29, 2026YouTube channels are pulling in considerably more views than a year ago, but the audience is...
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Influencer
The Lawyer Who Brought Her Entire Framework With Her: Joanne Molinaro and the Business of The Korean Vegan
July 29, 2026In 2021, Joanne Molinaro recorded an episode of the “Rich Roll Podcast” that ran over two...
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Strategy
Influencer Marketing Didn’t Blow Up, Five Years of Deal Data Shows It Matured Instead
July 29, 2026Influencer Marketing has been called the “Wild West” of digital advertising long enough to become a...
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Influencer
Xavier Mortimer Figured Out That Social Media Is His Most Effective Ticket Agent
July 29, 2026Xavier Mortimer was already a Las Vegas headliner before he was a social media creator. What...
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Tech
Out2Win Launches AI Infrastructure to Make Athlete-Influencer Marketing Scalable
July 28, 2026Athlete-Influencer Marketing has become one of advertising’s fastest-expanding categories, but running campaigns at scale has remained...
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Commentary
Holiday Creator Content Volume Surged in 2025, But Only Top Brands Converted It Into Attention, Data Shows
July 28, 2026Creator content aimed at the 2025 holiday season grew faster than any previous year on record,...
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Commentary
The Content B2B Companies Already Have Won’t Earn Them an AI Citation
July 28, 2026Many B2B companies have more owned content than they know what to do with. Almost none...
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Agency
The Script That Scales: How Davis Creative Agency Turns Story Into Performance
July 28, 2026For many direct-to-consumer (DTC) brands, scaling on Meta means producing more ads. Joshua Davis argues that’s...
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Influencer
How Comedy Creator Rob Don Built a Million-Follower Content Business by Playing Everyone but Himself
July 28, 2026Rob Don is not on TikTok to be himself. The New York-based comedy creator has accumulated...
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