Strategy

VidSummit Turns 13 as Founder Derral Eves Watches Creators Become Business Builders  

When Netflix, Amazon Prime, Tubi, and Paramount+ attend a conference built around YouTube channel growth, something...

Agency

Recurrent Turns Military Spouse Influence Into a Business for Brands 

Recurrent Military & Defense, the media division of Recurrent Ventures, is building the creator infrastructure around...

Talent Collectives

TBN Talent Hires Talent Manager Emma Heiland to Build a Long-Term Creator Strategy Practice

Emma Heiland’s first question for any creator she works with is not how large their audience...

Tech

JetBrains Spinout Kineto Launches an AI Agent for Operational Work Behind Influencer Marketing

Kineto, an AI company spun out of JetBrains, has launched Kinetik For Teams, an AI agent...

Influencer

How ‘Girl Who Eats Art’ Creator Juliet Rofé Built a Business Doing What She Was Told Not to Do 

In a friend’s garage, on a freezing afternoon, Juliet Rofé kept her phone plugged into the...

Tech

Sundial Is Turning Its Multicultural Media Portfolio Into One Advertiser Buying Platform

In July, ESSENCE Ventures, the investment and operating arm of Sundial Media & Technology Group, took...

Strategy

How Dove Turned a Chinese New Year Music Video Into a Cultural Engine Behind a 43M-View Creator Campaign 

Dove’s Chinese New Year (CNY) campaign in Malaysia started with a music video, then layered 78...

Strategy

The Creator Metrics Brands Keep Buying and Why They’re Getting Them Wrong

YouTube recently announced that it’s changing how it counts views on the platform, ending the 30-second...

Influencer

Nicole Story Dent Spent a Decade on the Brand Side. Now That Experience Runs a Creator Business

Nicole Story Dent is a content creator with more than three million followers across Instagram, TikTok,...

Commentary

Why EACA’s New Influencer Council Wants ‘Certified’ in Every European Creator Campaign Brief

Influencer Marketing generates 22% of all complaints against online ads across Europe, with at least half...

Influencer

Bo Corley Is Betting on Royalties as the Next Model for Food Creators 

“You can have a million views and still not have a business,” says Emeus “Bo” Corley....

Influencer

Kristina Menissov on Building Her Own Path Across Modeling, Music, and Publishing 

When the record deal behind her “Summer” single dissolved just before launch, Kristina Menissov called a...

Agency

Wurx Media Tells Brands Not to Judge TikTok Shop Returns by TikTok Shop Sales

At $100,000 a month in TikTok Shop revenue, a brand is typically losing between $15,000 and...

Talent Management

How NETWORK Helps High School Athletes Create Brand Identities Before They Reach College

Justin J. Giangrande, founder and CEO of NETWORK, doesn’t think traditional sports representation works anymore.  “The...

Influencer

CMG Talent’s Attorney-Founder Says Most Creator Agencies Don’t Review Their Own Contracts

Most creator contracts are never reviewed by a lawyer, according to Joey Roesler, who knows, because...

Influencer

How Amanda Graves Built a Creator Business Around Her Tattoo Studio

Amanda Graves built an audience by showing people how she tattoos. That audience eventually began flying...

Strategy

How Ryde: Turned Rob Gronkowski’s Wellness Failures Into the Strategy Behind Its Functional Shot Launch

Rob Gronkowski’s job in Ryde:’s SLEEP shot launch was not to demonstrate a perfected nighttime routine....

Tech

News App SaySo Is Betting Creators Can Build a News Feed Readers Actually Finish

When Caliber, a media holding company, ran user testing for SaySo, its new creator-led news app,...

Influencer

Vita Kari on Treating Virality as a ‘Medium for Fine Art’ 

In graduate school, Vita Kari printed an unflattering photo of themselves staring at a screen and...

Influencer

The Williams Fam Made Four Brothers Working Together Its Most Valuable Creator Asset

It was Christmas, and a dance challenge was making the rounds on Vine. Tag Williams rounded...

Technology

The Creator Economy Built Tools for Influencers. MOVEMENTS Wants to Do the Same for Activists

Francisco Polo spent 15 years building petition platforms and watched what he describes as a consistent...

Technology

NBA Take-Two Media Is Turning Basketball Culture Into a Creator-Led Entertainment Business

One of basketball’s biggest commercial opportunities, according to Andrew Perlmutter, is everything that happens when the...

Influencer

How Cost n’ Mayor Turned Platform Reach Into an IP Business Built to Last

Married choreography duo Austin and Marideth Telenko met on a dance job in New York, both...

Influencer

What a Decade as a Wellness Creator Taught Sophie Jaffe About Working With Brands 

Sophie Jaffe started posting on Instagram when her children were only one and three, before the...

Agency

How Go Places Brought Amazon’s Operating Discipline to TikTok Shop

Go Places was built around a specific absence in TikTok’s social commerce ecosystem: nearly every agency...