Brat TV Acquires Electric Monster To Expand YouTube Reach

Digital entertainment studio Brat TV has acquired Electric Monster and rebranded as ZATV, aiming to broaden...

Harvard Launches Platform To Connect Student-Athletes With Businesses For ‘Better Opportunities’

Harvard Athletics has introduced a digital platform dubbed One Crimson NIL Exchange to connect student-athletes with...

Over 90% Of Brands Plan To Boost Creator Budgets In 2025

Creator marketing remains a top priority for brands heading into 2025, with 93% of companies planning...

Creator Economy Legal Guardian Tyler Chou Exposes Legal Pitfalls Creators Must Avoid

Tyler Chou, founder and CEO of Tyler Chou Law for Creators, is leveraging her 16-year Hollywood...

Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions

In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...

What’s Next For The Creator Economy? Collective Voice’s Clair Sidman Weighs In On Key White House Conference Takeaways 

The creator economy is no longer just a niche corner of the internet — it’s reshaping...

YouTube Expands Shopify Partnership To Add More Brands To YouTube Shopping Affiliate Program

YouTube is broadening its partnership with Shopify, allowing more merchants to participate in the platform’s Shopping...

Unveiled: The 36-Page MrBeast Guide To YouTube Dominance — And The Controversies It Sparks

A leaked internal document from MrBeast Productions offers a look into the content creation strategies of...

How Sri Lanka Is Leveraging Social Media To Become Asia’s ‘Must Visit’ Destination

Sri Lanka is expanding its social media influencer campaign to boost tourism.  According to Chalaka Gajabahu,...

[REPORT] Social Media Pros Reveal: The One Metric That Matters Most In 2024 Benchmarking

Hootsuite has released its Q2 2024 social media benchmarks report, which provides marketers with insights into...

TikTok 2024 Trend Predictions: How Did They Do? 3 Surprising New Trends Emerge

TikTok has released an update to its “What’s Next 2024 Trend Report,” reviewing the accuracy of...

Research Reveals Why Shutting Down Comments and Silencing Fans Could Sink an Influencer’s Career

A new study from the University of Alabama and Vanderbilt University finds that influencers who disable...

TikTok Reveals The Top 5 Types Of Brands Users Want To See Creating Summer Games Content

TikTok has released new research findings about the types of brands its users want to see...

Study Reveals The Sweet Spot For Maximum Influencer Engagement (Hint: It’s Not Mega-Stars)

Wharton marketing professors Ryan Dew and Raghuram Iyengar, along with Zijun Tian of Washington University in...

Do Creators Really Influence Consumer Buying Habits? More Than 1,000 Followers Answer Survey

NeoReach, an influencer marketing platform, has released a report titled “Swipe to Buy 2024: How Creators...

Inside Indian Ruling Party’s Social Media Strategy To Curry Favor With Gen Z Voters 

As India’s multi-phase national election begins on April 19, political parties will target the nation’s massive...

Scotland Is Taking Tourism To Social Media Platforms And Tapping Influencers

Scotland is shifting its tourism marketing strategy from physical visitor information centers to digital platforms like...

YouTube’s Podcast Brain Trust Share How To Build A Successful Strategy On YouTube

Creators and marketers looking to launch or grow their podcasts on YouTube will want to tune...

Nano Vs Micro Influencer: Which One Is Right For Your Brand?

Influencer marketing has become a popular strategy that many brands are opting to implement over traditional...

Does Posting Time Really Matter For YouTube Shorts?

Timing plays an important role when it comes to posting on social media. Posting at the...

How The Creator Economy And Direct-To-Consumer (D2C) Brands Are Thriving Amidst Funding Declines – Our conversation With Nik Sharma Of Sharma Brands

In recent years, while traditional funding for direct-to-consumer (D2C) brands has been facing declines and downrounds,...

How Youtube’s Gen Alpha Is Monetizing Their Massive Online Followings

The generation that’s not yet old enough to vote or get their driver’s license seems to...

The Strategies & Effectiveness Of Influencer Marketing: How Brands Are Doing Influencer Marketing In 2023

Influencer marketing continues to grow as a top marketing strategy for today's most popular brands. As...

Beating The Instagram Reels Algorithm: Data Driven Insights Into What It Takes To Win

Since their introduction a few years ago, Instagram Reels have completely transformed the Instagram platform. With...

What Makes Content Creators Tick: Insights On The Creator Economy From Deloitte

Staying on top of the latest influencer marketing trends includes knowing what's most important to influencers...