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From Zero to $350,000: How Genni Built Scent Beauty’s TikTok Shop in 90 Days
June 25, 2026Three months after Scent Beauty launched on TikTok Shop with no prior presence on the platform,...
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Creator Content Now Accounts for 44% of Paid Media Creative, Exposing a New Gap Between Leaders and Laggards
June 23, 2026Creator content now accounts for 44% of paid media creative on average, according to new research...
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The 3-Billion-Impression Campaign That Kept Its Brand Name Hidden Until the Credits
June 17, 2026A cultural behavior millions of people live by, but rarely name: bathroom vanities overwhelmed with beauty...
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Creator Economy’s Cannes Moment Is Real. The Hard Work Is Everything That Comes After
June 15, 2026Creator marketing has been working its way toward the center of Cannes Lions for several years....
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Manychat Offers Creators a Times Square Billboard in New Contest Challenging ‘Not a Real Job’ Stigma
June 12, 2026Manychat has launched a contest giving U.S.-based content creators the opportunity to win a Times Square...
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RockWater’s ‘Night Before VidCon’ Goes Official as Creator Economy M&A Exits the Hype Cycle
June 8, 2026The Creator Economy has no shortage of conferences, panels, and pitch competitions. What it still lacks,...
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Ashley Brock Says Creators Need Paid Media Skills as Organic Reach Weakens
June 3, 2026Organic reach built the Creator Economy. Ashley Brock believes it won’t sustain it. As organic distribution...
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From 800 Attendees to 32,000: How Dream Con Became a Creator-Led Pop Culture Platform
May 29, 2026Eight years ago, four organizers behind Dream Con spent a full year planning an event in...
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How a Veteran YouTuber Covered Ukraine’s Front Lines With No Budget, No Crew, and a Backpack
May 25, 2026In late 2025, Justin Taylor spent two weeks on the Ukrainian front line, sleeping in houses...
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The Founder Who Sold Wondery to Amazon Thinks Hollywood Is Sleeping on a $100B Medium
May 25, 2026Film needed decades to mature into a global industry. Television needed decades to be treated as...
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Social Commerce Won’t Scale the Way Brands Expect – Deloitte’s Dennis Ortiz Says Start With Creators
May 22, 2026For years, the promise of social commerce in the U.S. has trailed its reality. Brands have...
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How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel
May 21, 2026DICK’S Sporting Goods’ creator program began with a problem Nicole Marcus, the company’s Manager of Influencer...
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Why TikTok Shop Is Exposing the Brand Fundamentals Amazon Could Hide
May 21, 2026Should a brand launch on TikTok Shop or Amazon, or both? A year ago, that question...
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How Jenny Stojkovic Turned a Viral AI Moment Into a 10,000-Person Creator Campaign
May 20, 2026When a Reese Witherspoon video surfaced in late April, urging women to close their AI adoption...
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How Tinder Canada Turned the Anxiety of ‘Hey’ Into a Creator Campaign
May 18, 2026Tinder Canada had a problem anyone who has opened a dating app will recognize: nobody knew...
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How Jergens Is Using Creator Experiences to Reach Younger Beauty Consumers
May 14, 2026For most of its 125-year history, Jergens built brand loyalty the same way: mother to daughter,...
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General Motors Built Five Hollywood Soundstages to Prove Creator Marketing Can Scale
May 8, 2026The easiest version of creator marketing is a sponsored post. A brief, a rate card, and...
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NowThis Built a TV Network on Social Media. Now It’s Teaching Brands How to Advertise on One
May 7, 2026Michael Vito Valentino does not think brands have a social video problem. He thinks they have...
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The Creator Economy’s Regulatory Grace Period Is Over
May 5, 2026Australia banned children under 16 from social media in December. The UK launched a formal consultation...
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How Social Strategy Consultancy Shareability Convinced Brands to Stop Being the Hero of Their Own Campaigns
May 1, 2026What does it take to make branded content that audiences actually want to watch? Jess Noble...
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After Media and Commerce, Bia Granja Says Creators Are Coming for Hollywood IP
May 1, 2026The Creator Economy has spent two decades moving through media distribution and retail. Industry veteran Bia...
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The Conference That Taught Marketers Social Media Is Now Teaching Them to Fear It Less
April 30, 2026Social Media Marketing World, the annual conference that has spent more than a decade teaching small...
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From One Brief to a 50M+ View Franchise: Why Lenovo & Portal A Bet on Creator IP Over Campaigns
April 29, 2026Many brands commission creator content and call it a strategy. Lenovo built a franchise. The distinction,...
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How Gigi Robinson Is Using Dog Accounts to Test Creator Economy Strategy
April 28, 2026Gigi Robinson® has a theory about why many creators fail. She is also, at this moment,...
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Metricool’s Free Social Media School Bets That Strategy Beats Trial and Error
April 27, 2026What separates creators who grow from those who plateau despite posting just as often? Metricool’s answer,...
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