MrBeast to Join ABC’s ‘Shark Tank’ as Guest Shark for Upcoming Season

Jimmy Donaldson, the YouTuber known as “MrBeast,” will appear as a guest shark on ABC’s “Shark...

Emma Arletta Built Her Platform Around Fashion’s Blind Spot. Now She’s Sitting at the Design Table  

One morning in 2020, Emma Arletta woke up on an air mattress on the floor of...

IShowSpeed to Lead First-Ever YouTube FIFA Creator Cup in New York’s Central Park

YouTube and FIFA will hold the first-ever YouTube FIFA Creator Cup on July 12 at Wollman...

Kai Cenat Reveals Full Streamer University 2026 Roster, Including Pokimane, Lizzo and T-Pain

Kai Cenat has revealed the complete lineup for Streamer University 2026 during a livestream on Twitch...

Warner Bros. Turns Internet Horror Icon ‘Siren Head’ Into a Movie, Continuing Hollywood’s Creator-to-Screen Pipeline

Warner Bros. has acquired film rights to “Siren Head,” the internet-born horror creation of artist Trevor...

YouTuber Andrew Rea Diversifies Babish Brand With Meal Kits, Podcast, Rental Compound 

Andrew Rea, the YouTube cooking creator behind “Binging with Babish,” is rolling out a cluster of...

Theo Wisseh Stopped Caring About the Algorithm and Started Building a Film Studio

Theo Wisseh reached more than six million TikTok followers and then changed the metric. The new...

CircleToonsHD Made a Card Game for His 4M Subscribers, and It Turns Out Everyone Else Wanted It Too  

When Christian Brantley arrived at VidCon Anaheim this past week, he had just crossed four million...

Jayda Cheaves Signs With WME Following Departure From The Team

Fashion influencer Jayda Cheaves has signed with WME for representation following her departure from The Team,...

YouTuber Syndicate Faces Copyright Claims on Nearly 3,000 Videos After Outro Song Acquired by New Rights Holder

YouTuber Tom “Syndicate” Cassell says a new rights holder has issued copyright claims against nearly 3,000...

Jake & Logan Paul’s Anti Fund Tops $180M AUM With Oversubscribed Growth Vehicle

Anti Fund, the venture and growth investment platform co-led by Managing Partners Geoffrey Woo and Jake...

How Chloe Holladay Turned Earning Families’ Trust Into a Multi-Platform Creator Business 

The mothers find her first. They come to meet-and-greets and send handwritten letters, and they leave...

The State of Talent Management in the Creator Economy 2026

The creator economy spent a decade minting stars. This year the money is going to whoever...

The Wassabi Brothers Are Taking Two Decades of YouTube to VidCon and Finally Arriving as One

When Andrew Burris was growing up, his older brothers were already building YouTube careers he could...

Lana Rae Went Deeper Into Roblox While Everyone Else Was Looking for the Exit

There is a dress somewhere in Lana Rae’s VidCon wardrobe that started as a Pinterest pin,...

Kristal Heredia Built a Creator Talent Firm After Seeing Inequities in Brand Deals Firsthand

When Kristal Heredia started managing a creator early in her career, she quickly learned how much...

‘Hard Fork’ Podcast Hosts Sign with UTA as They Exit NYT for Independent Media Venture

Kevin Roose and Casey Newton, hosts of the New York Times technology podcast “Hard Fork,” have...

How Tre Welch Turned Unscripted Family Moments Into a Calculated Media Business 

For eight months, Tre Welch went live almost every night while keeping the existence of his...

MrBeast Hires Pietra Founder to Lead Creator-Brand Sponsorship Platform

Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play...

Valerie Lepelch Is Heading to VidCon to Prove She’s Even Better in Person

Valerie Lepelch knows what it feels like to be the one who’s quaking in her boots....

Mikey Angelo Has Spent a Decade Making the Internet His Setlist and Is Only Now Starting to Scale It

Mikey Angelo performs the internet back at the internet for a living. For once, he is...

Ecomm Cowboy Is What Happens When the Creator Economy Comes for Trade Media

At 11:50 a.m. Central, Chris Hall is in his chair, hat on, scrambling to get tweets...

MrBeast, James Patterson Set September Release Date for Thriller Novel ‘The Most Dangerous Games’

MrBeast (Jimmy Donaldson) and author James Patterson revealed the cover and release date for their co-authored...

The Creator Who Has Always Put Audience First Arrives at VidCon With Friendship Bracelets

At VidCon Anaheim this year, Megan Letter is arriving with friendship bracelets. Not a stunt, not...

After Almost a Decade on Screen, Kaido Lee Roberts Is Writing His Own Script

A fan once told Kaido Lee Roberts that they had nearly pulled the fire alarm at...