Connor DeWolfe Built His Creator Career Inside a Single Niche and Never Looked Back

Twelve hours after a video about “ADHD superpowers” went viral, Connor DeWolfe‘s comment section was already...

YouTube Creator Alejo Igoa Signs With WME

Alejo Igoa, a Latin digital creator with 120 million YouTube subscribers, has signed with WME for...

How Carrie Bankston Grew LTK Earnings 115% by Turning Existing Content Into a Revenue Engine 

Carrie Bankston did not know she was one of Aritzia’s top four LTK sellers until the...

TikToker Khaby Lame Named Global Brand Ambassador for Holafly

Khaby Lame, TikTok’s most-followed creator, has joined Holafly as the travel eSIM company’s Global Brand Ambassador....

Creator Jess Judith Signs With UTA, Extending Agency’s Push Into Latin Digital Talent

Content creator and TV personality Jess Judith has signed with United Talent Agency (UTA) for global...

Driving Her Own Story: How Creator Girlie Lukhele Turned Content Into a Motorsport Career

Yolanda “Girlie” Lukhele wrote it in the caption herself: she was terrified. She had been avoiding...

Kai Cenat’s ‘Streamer University’ Class Gets Free Phones and a Year of Wireless From Ch@mobile

Ch@mobile announced a partnership with StreamerU, the creator academy founded by Twitch streamer Kai Cenat, giving...

How ‘The Stella Show’ Is Adapting to the Tween Gap After Growing to 7 Million YouTube Subscribers  

This summer, Stella Wallace walked onto a stage at VidCon and explained to a room of...

Netflix Signs Celebrity Chef Nick DiGiovanni to Bring YouTube Content to Streaming Platform

Netflix has struck a deal with celebrity chef and YouTube creator Nick DiGiovanni to bring his...

Beauty Creator Emmy Combs on Building a Platform Where Difference Comes First

The first time Emmy Combs attended VidCon as a creator, she came hoping to meet others...

British TV Presenter Holly Willoughby to Launch YouTube Lifestyle Show

Holly Willoughby has confirmed that her new YouTube show, “Together,” will launch by the end of...

How Noah Miller Made the Hot Take Into a Business Model

At 16, Noah Miller was reselling secondhand clothes on Depop out of his childhood bedroom during...

Katie Kennedy on Building a Media Business Out of History’s Most Overlooked Stories 

Katie Kennedy posted a TikTok about Victorian women slowly poisoning themselves in arsenic-dyed green dresses. The...

Pastry Chef & YouTube Star Amaury Guichon Signs With UTA 

French-Swiss pastry chef and chocolate sculptor Amaury Guichon has signed with United Talent Agency (UTA) for...

David Suh on Rebuilding His Photography Business Into a Creator-Led Media Company 

David Suh once played both roles in his own skit: the photographer coaching a nervous client,...

YouTuber Ben Schneider Signs With CAA Amid LEGO Resale Legal Dispute

Ben Schneider, the YouTube creator known as “Reckless Ben,” has signed with CAA for representation as...

How Griffin Johnson Turned TikTok Fame Into a Venture Capital Career Built on Preparation and Risk

For six months in 2020, Griffin Johnson spent every day on Clubhouse explaining TikTok to founders...

Who Should Own the Influencer Budget? 16 Experts on the Right Structure and Why Most Brands Struggle to Build It 

Creator marketing investment is surging, but many brands are still struggling with a structural question: who...

Jessica Kaylee Wants Brands to Stop Booking Creators and Start Partnering With Them

What happens when a creator with more than 20 million followers walks into the room where...

YouTube Duo the Stokes Twins Sign Netflix Deal

YouTube creators Alan and Alex Stokes, known as the “Stokes Twins,” have signed a deal bringing...

Meet Lauren Paley, the ‘Stairwell Siren’ Behind the Creator Economy’s Multigenerational Music Playbook  

What happens when two of the Creator Economy’s most commercially valuable audiences, millennial parents who grew...

How SeanDoesMagic Used Cannes Lions to Move Beyond Being Campaign Talent 

Sean Sotaridona spent this year’s Cannes Lions handing out playing cards. Not standard business cards, but...

Content Creator Dylan Nabeth on Learning To Think Like A Businessman

Dylan Nabeth’s path to success was not a straight climb. It took restart after restart before...

Good Good, Dude Perfect Expand Partnership With Co-Branded Products, Live Events

Good Good and Dude Perfect are broadening their business relationship with a partnership that spans consumer...

MrBeast to Join ABC’s ‘Shark Tank’ as Guest Shark for Upcoming Season

Jimmy Donaldson, the YouTuber known as “MrBeast,” will appear as a guest shark on ABC’s “Shark...