What Brands Keep Getting Wrong About Creators, According to the Professor Who Studies Both Sides

In marketing circles, the word “influencer” has a reputation problem. Not just with consumers, but with...

iShowSpeed’s World Cup Song Lands Official FIFA Album Spot After Racking Up 50M Views in 24H

iShowSpeed’s “World Cup (Champions)” has secured a spot on the Official FIFA World Cup 2026 Album,...

Kai Cenat’s Streamer University Season 2 Confirmed, Search for New Participants Has Begun

Content group AMP announced that Streamer University will return for a second season, posting a six-second...

Why Para Surf World Champion Liv Stone Is Pushing Brands Beyond the Adaptive Creator Label

When Got Milk came calling, Liv Stone had roughly 10,000 followers and a Para Surf World...

Miranda McKeon on Building a Brand on What the Wellness Industry Refuses to Say

At 19, Miranda McKeon was mid-sentence on a path that looked nothing like the one she...

How Luke Elsman Made Gym Humor Commercial for Brands Like Gymshark, Helimix, and Ghost 

A few years ago, a mentor told Luke Elsman that no major brand would ever want...

Eleanor Neale on Building a True Crime Channel by Resisting the Click 

Most true crime creators are rewarded for the click. Eleanor Neale built one of YouTube’s most...

Courtney Adanna Is Taking the Reezys From YouTube Community to Clothing Brand 

Around 2012 or 2013, Courtney Adanna was getting made fun of for having a YouTube channel....

KSI Exits Sidemen After 13 Years

KSI, the British creator whose real name is Olajide Olatunji, announced that he is leaving the...

Inside The Sorority Girlz, a Creator Collective Turning Group Chat Support Into Brand Leverage 

The mental health check-in arrives in the group chat without warning. Someone drops a GIF of...

From Dorm Room Clippers to Forbes 30 Under 30: How Sly Huncho Reverse-Engineered Virality

In a barbershop in Atlanta, Sylvester Brewster reads a client before picking up the clippers. He...

Rachel Huber Coined ‘Latte Makeup,’ Brands Turned It Into a Campaign Cycle 

Rachel Huber (Rigler) was getting ready for Pilates, drinking coffee, and doing a bronzy makeup look...

Argentine Creator Turns ‘Least-Known’ World Cup Player Into a 2.9M-Follower Account

An Argentine influencer’s campaign to promote the “least-known” player at the 2026 FIFA World Cup pushed...

Audiochuck’s True-Crime Podcast ‘The Deck’ Begins Streaming on Tubi

Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has announced that “The Deck,”...

UTA Signs Outdoor Creator Steven Rinella for Brand Deals, TV

United Talent Agency (UTA) has signed outdoor lifestyle creator Steven Rinella and his multiplatform media company,...

Jay Shetty’s ‘On Purpose’ Podcast Lands $100M Video Deal With Netflix, Spotify

British author, entrepreneur, and podcaster Jay Shetty has signed a multiyear video distribution deal with Netflix...

The Creator Who Treats Honesty as Infrastructure: Carly Weinstein’s Mental Health Media Play 

For over a decade, Carly Weinstein has been telling the internet things most people only say...

From Radio Co-Host to DIY Creator, Erika Ver Wants Her Brand to Outlast Influencer Culture

When Erika Ver lost her radio job in early 2020, she had no clear next step....

‘Circle Round’ Creators Exit Boston Public Radio Station to Launch Independent Kids Podcast

Rebecca Sheir and Eric Shimelonis, the creative team behind the children’s podcast “Circle Round,” have departed...

The ‘Big Sister of the Internet’ on Why Saying the Quiet Part Out Loud Is Actually a Business Strategy 

Midway through a pitch to the president of unscripted development at Hulu, Kelsey Darragh started coughing....

YouTube Franchise Spy Ninjas Commits $25 Million to Content Expansion, Hires Former Jubilee Media COO

Qlay Co., the parent company behind the YouTube franchise “Spy Ninjas,” announced it is investing $25...

Donut Media Expands Beyond YouTube With Exclusive Tubi Deal for ‘HiLow’ Series

Donut Media, the American automotive digital content brand, is bringing its flagship YouTube series “HiLow” exclusively...

Meet Roxy Couse, the Corporate Insider Making Personal Branding a Strategy for Visibility 

Roxy Couse was already doing the work. Three lateral moves and years of filling gaps no...

How Phaith Montoya Turned Rock Bottom Into a Mental Health Movement

In 2020, Phaith Montoya was newly graduated, newly single, newly jobless, and newly alone in a...

Twitch Streamer QTCinderella Lands CAA Representation

Twitch streamer and YouTube creator QTCinderella has signed with Creative Artists Agency (CAA) for representation, per...