HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Influur Is Building a Creator-Powered Campaign Layer Around the 2026 FIFA World Cup

Miami-based creator marketplace Influur unveiled a multi-city, creator-led initiative designed to help brands engage audiences around...

Creative Network Residence Reshapes Leadership With Dual Appointments

Residence, the global network of creative companies, has appointed Ben Langsfeld as Chief Creative Officer and...

How JRE Pitched Weight Watchers on Organic Fit, Then Turned It Around in a Week

Follower count used to be enough. Book a creator with millions of followers, ship the brief,...

Social Commerce Agencies Orca and Sapphire Studios Merge to Form Third

Social commerce agencies Orca and Sapphire Studios have merged to form a new company called Third,...

This 19-Year-Old Creator Economy CEO Thinks Your Brand’s Creator Strategy Is Broken

Follower count was supposed to be the holy grail that made Influencer Marketing digestible and enticing...

456 Growth’s Dan Albert on Building for the TikTok Shop Era

Social commerce is dividing brands into two camps: those running experiments and those running machines. Dan...

How QYOU’s President Thinks About Scaling Creator Marketing Without Losing Brand Control

Creator marketing has crossed a threshold. The question brands now ask isn’t whether it works. It’s...

Unilever Taps Social-First Agency SAMY to Lead Global Food Influencer Strategy

Unilever has appointed SAMY, a social-first agency, to develop and activate a global influencer strategy for...

Goat Agency Expands U.S. Team With Ex-Captiv8 and Open Influence Veteran Bryce Adams

The Goat Agency has hired Bryce Adams as U.S. Influencer Lead, the WPP Media-owned influencer agency...

Digital Voices Founder Jennifer Quigley-Jones on Why She Sold: Indie Influencer Agencies Are Running Out of Road

Influencer Marketing has moved from a test budget to a core media channel. According to Jennifer...

Sports Media Company Snapback Sports Signs With Excel Sports Management to Drive Sponsorship Growth, Event Access

Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports...

Movers+Shakers Names Three Senior Executives to Support Social-First Agency Growth

Movers+Shakers has appointed Jarrod Bull as SVP of Business Partnerships, Petur Workman as VP of Business...

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

UnderCurrent Talent: A Platform Model for Scaling Niche Creators in a Consolidating Market

Eric Bogard doesn’t believe talent management companies should operate like traditional agencies. As founder and CEO...

#paid Partners With Pinterest to Connect Brands With Consumers Through Creator-Led Campaigns

Creator marketing platform #paid has announced a strategic partnership with Pinterest, joining the platform’s Creator Partnership...

The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses

Most talent management firms are built to close the next deal. The Drive Agency, launched in...

Alyssa Izquierdo on Building a Creator Agency Around the Contracts Nobody Else Was Reading

When Alyssa Izquierdo worked the brand side of Influencer Marketing, she noticed something that bothered her...

How Ahmad Mahmood Built a MENA Influencer Agency on Peer Trust, Not Pitch Decks

Most influencer agencies sell access to creators. Ahmad Mahmood started as one, and he argues that...

The Creator Agency Built on Saying No: Anthony Cappocchi on Discipline, Deals, and AI’s Threat to Creator Rates

For most Influencer Marketing agencies, every inbound brand inquiry is an opportunity. For Anthony Cappocchi, founder...

Clark Influence’s Marie-Josée Cadorette: If Influencer Marketing Isn’t Working, the Plan Was Wrong

When brands say Influencer Marketing hasn’t delivered, Marie-Josée Cadorette has a ready diagnosis.  “If it hasn’t...

FiveTwoNine, Billion Dollar Boy, and Patreon Relaunch Creator Fund to Send 20 Creators to Cannes Lions 2026

FiveTwoNine and Billion Dollar Boy have relaunched The Creator Fund in partnership with Patreon, selecting 20...

From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media

Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...

The Operator Behind the Creator: How Pylo is Turning Attention Into Owned Businesses

Most creators earning six figures are still one brand contract away from zero. According to Pylo...