Hypetap Expands UK Presence With Two Senior Leadership Appointments

Influencer marketing agency Hypetap has appointed two senior executives to newly-created roles in its London office,...

College Dropout Builds Clipping Agency Driving Billions Of Views For Brands, Musicians

In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself...

Linqia Launches Creator-Led Retail Media Offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail...

Nike’s Former Chief Marketer Partners With Whalar Group On Athlete Branding Program

The Business of Creativity, a Whalar Group company, has launched a seven-week course designed to help...

Boutique Firm The Void Bets On Personal Touch To Reset Creator-Brand Partnerships

Melbourne-based talent management firm The Void operates on a simple premise: creators need personalized management that...

From Bankruptcy’s Brink To Influencer Powerhouse: Inside Cure Media’s Rise In Northern Europe

What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For...

The Human Standard: Why People Have Influence Treats Creators Like Partners, Not Deliverables

Influencer marketing agency People Have Influence has built a business that treats creators as valued partners...

Chasing A Feeling: Creator Origin’s Quest To Humanize Influencer Campaigns

Transparency in pricing, personalized client attention, and treating creators as partners rather than content production units...

Night Launches Marketing Division To Connect Brands With Creator Talent

Night, a talent management company representing more than 200 creators, has launched Night Advisory, a marketing...

Audacy Partners With MOGL To Integrate Athlete NIL Influencers Into Sports Audio Content

Audacy, an audio content and entertainment company, has announced a strategic partnership with MOGL, an athlete...

The fwd. network Secures Exclusive Advertising Deal For Venus And Serena Williams’ Podcast

Podcast network The fwd. network has announced an exclusive audio advertising sales partnership for “Stockton Street,”...

REACH’s Dylan Huey & Daniel Yi on Building an Ecosystem for the Next Generation of Creators

REACH began as a student organization at the University of Southern California. Today, it operates five...

How Surge Turns Concertgoers Into Salespeople, No Followers Required

Surge Marketing connects live events with 10,000 ambassadors who have generated $6 million in ticket sales...

How The Arab Influencer Agency Is Consolidating The MENA Creator Economy

The Middle East and North Africa (MENA) influencer marketing industry has historically been fragmented, with individual...

Claudia Bish On Transforming Influence Into Long-Term Business Value

What happens when Instagram posts stop getting likes and the TikTok algorithm shifts – or even...

‘Influence Without Results Is Just Noise’: How Maison Made In Is Transforming Creator Partnerships

In 2012, Aurélie “Lili” Sauthier was working as a media planner buying banner ads when she...

The End Of Spots And Dots: White Media’s Mission To Make Podcast Ads Memorable

White Media is a dual-purpose audio advertising agency founded in July, connecting independent podcasters with advertisers...

How Share Fraiche Balances Engagement And Professionalism In The Creator Economy

Share Fraiche operates at the intersection of talent management and brand strategy in France’s creator economy....

The Shorty Awards: How Digital Recognition Translates To Creator Economy Success

Digital recognition programs come and go, but the Shorty Awards has been evaluating social media excellence...

Bobbie: Championing Human Touch In Influencer Marketing

Bobbie, a dedicated influencer marketing agency launched in April, combines technology with human connection in a...

IPG Health Expands Influencer Marketing Service To European Markets

IPG Health is extending its specialist Influencer ID marketing service to four European markets, building on...

AVC Expands Influencer Marketing Services With New Cultural Intelligence Framework

Marketing and advertising agency AV Communications (AVC) has launched a new Cultural Intelligence Framework for influencer...

How Nine Agency Built An Influencer Enterprise From A Simple Blogging Platform

Nine Agency, recognized as the “World’s Best Boutique Agency” in July, has established an influencer marketing...

A New Model For Creator Jobs? Popfly And Hyundai’s Field-Based ‘Director Of Influence’

Popfly, a platform connecting outdoor and adventure brands with creators, has partnered with Hyundai to launch...

How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important...