Seasoned Pros Launch Elite Middle East Unit Making Influencer Dreams Reality

MCN, a marketing communications network, has announced the launch of its influencer practice to address the...

Behind Ogilvy’s ‘Healthfluencer’ Strategy To Fend Off Medical Misinformation On Social Media

Ad agency Ogilvy is rolling out a new business line that taps into the world of...

“ROI-Driven” Influencer Firm Shoplooks Celebrated For Innovative Retail Collabs

Shoplooks, an influencer network firm, continues to earn industry recognition for its retail partnership campaigns. At...

This Top UK Talent Agency Just Nabbed 5 TikTok Stars With Over 6M Followers Combined  

UK talent agency YMU, managing names like Simon Cowell and Claudia Winkleman, has enriched its global...

Sports Media Empowers Young Athletes To Build Their Brand With NIL Marketplace Launch

Sports Media, a sports marketing agency, has launched a new Name, Image, and Likeness (NIL) marketplace...

How The Digital Dept.’s Merger Is Setting New Standards For Authenticity And Innovation In Influencer Marketing

Industry Leaders Merge to Transform Creator Economy Two industry experts, Ali Grant and Sarah Boyd, have...

YMU Talent Agency Unveiled Influencer Grace Beverly As The Latest Addition To The Entertainment Division

YMU, the UK talent agency representing Simon Cowell and Claudia Winkleman, has signed social media influencer...

Fluent Is Betting Big On Its Influencer Network In A New Partnership With THIS Group

Infuse, the influencer network owned by performance marketing company Fluent, Inc., has seen total revenue increase...

Creator Economy Service Provider’s Gold Rush At 2024 Muse Creative Awards

Creator economy service provider IZEA Worldwide, Inc. has won two gold awards at the 2024 Muse...

With 300,000 Vetted Creators, Qoruz Is helping To Lead India’s Influencer Marketing Wave

India’s influencer marketing industry is rapidly evolving, fueled by the creator economy boom. As brands increasingly...

Financial Fallout: Podcast Firm In Bankruptcy After Payment Woes Go Viral

Kast Media Inc., a podcast production company accused of owing millions to content creators, files for...

Multinational Advertising Company Continues Acquisition Spree With U.K. Social Media Agency Deal, Aims To Enhance Brand Platform Presence

Havas, the French multinational advertising and public relations company, has announced the acquisition of Wilderness, a...

Influencer Marketing To Bloom With New Strategic Partnership Between India’s Media Conglomerate And Tech Stack?

Influencer Marketing To Bloom With New Strategic Partnership Between India’s Media Conglomerate And Tech Stack?

Marketing Agency Razorfish Unveils Creator Colab Offering To Maximize Brand Influence

Global marketing transformation agency Razorfish announced earlier this month the launch of Creator Colab, an in-house...

How Two 20-Somethings Built A Gen Z Empire Of 10,000+ Trendsetters

Co-Founded by Shaina Zafar and Ziad Ahmed in 2016, JUV Consulting has carved out a unique...

The Smart Local Strengthens Influencer Marketing Presence With X10 Media Acquisition

The Smart Local (TSL) Media Group has acquired X10 Media, an influencer marketing services agency operating...

Instagram Surges Ahead: Takes The Lead From TikTok In Global Downloads Race

Instagram overtakes TikTok as the world’s most downloaded app in 2023 after trailing the latter for...

Ben Deaney on MANA Talent Group’s Approach to Talent Management in the Creator Economy

MANA Talent Group is a creator economy talent management agency founded through the merger of three...

LinkedIn’s “YouTube Moment”: Why Ex-Mekanism Execs Are Betting Big on the Platform’s Creator Potential

Former Mekanism Execs Brendan Gahan and Mandi Hopper are partnering to launch a new Linkedin influencer...

Beyond The Metrics: Gigi Robinson’s Mission To Elevate Creators With Hosts Of Influence

About Gigi Robinson In December 2023, Gigi Robinson, an accomplished content creator and founder, launched Hosts...