Viral Nation’s Mathew Micheli: Data, Not Platforms, Is What Protects Creators Now

Mathew Micheli came off a VidCon panel on the state of the Creator Economy with a...

YKONE-Backed ONE Group Takes Stake in UAE Experiential Agency BYSELECT

ONE Group has acquired a strategic stake in BYSELECT, a UAE-based experiential strategy agency founded by...

True Native Media’s Heather Osgood Explains Where Brands Go Wrong With Podcast Ads 

U.S. podcast consumption reached an all-time high in 2026, with 167 million Americans (58%) listening each...

Avenue Z’s Jonathan Snow: TikTok Shop’s Best Customers Never Show Up in Its P&L

Jonathan Snow wants brands to stop treating TikTok Shop‘s profit-and-loss statement as the final word on...

Creator Theatrical Premieres Are Becoming Serious Business, and Screeny Wants to Scale It

This July, more than 100 theaters across the U.S. will screen a YouTube video. The event,...

LBG Media Acquires UK Social Agency Uncovered in £26M Deal

LBG Media plc, the media company behind LADbible and SPORTbible, acquired 75% of UK social-first creative...

Clark Influence Grows Toronto Team With Four New Hires Amid Creator Marketing Expansion

Clark Influence has added four staff members to its Toronto office, expanding its client services and...

CAA Signs Betches as Media Brand Looks Beyond Social & Podcasts

Creative Artists Agency (CAA) has signed women-focused digital media and entertainment brand Betches for representation across...

UTA Debuts Cannes Beach Space With Creator Lounge, Podcast Studio

United Talent Agency (UTA) is opening its first branded beach activation at Cannes Lions 2026, replacing...

Social Agency team5pm Opens Johannesburg Office as Innovation, AI Hub 

Social media agency team5pm, part of global social-first group SAMY, opened a new office in Johannesburg...

Residence Adds Influencer Marketing Agency GateMaker to Its Creative Network

Residence, the global network of creative companies, has added GateMaker, a 360-degree Influencer Marketing agency, to...

BBC Studios Names VCCP Media’s Lindsay Turner VP of Digital Growth to Scale Ad Revenue

BBC Studios Digital Brands has appointed Lindsay Turner as VP Digital Growth and Strategy to lead...

NextTrip Acquires Controlling Stake in TikTok Partner Agency YADA to Build Creator-Commerce Travel Platform

NextTrip, Inc. announced that it has acquired a controlling interest in YADA Commerce Inc., a fully...

Creator Marketing’s Performance Gap Just Became Harder to Ignore, Says PartnerCentric’s Yehuda Neuman

For years, brands have asked Influencer Marketing to justify its role beyond reach and awareness. Yehuda...

Later Appoints HR Exec Dena Upton as Chief People Officer Amid Expansion

Later has appointed Dena Upton as Chief People Officer, expanding its executive leadership team as the...

Iced Media’s Ashley Banks on Why Most Beauty Brands Are Measuring Creator Commerce All Wrong

While TikTok Shop drives massive direct sales, a major portion of its total e-commerce impact actually...

Sundial Media Launches Creator Agency THEIA, Names Society 18 Founder Pamela Zapata as Head

Sundial Media & Technology Group (SMTG) has launched THEIA, a creator marketing agency designed to help...

Accenture Song Goes All-In on Social With Acquisition of Leading Creator Agency Whalar

Accenture Song has agreed to acquire Whalar, the independent creator and social agency, from its parent...

Earmax Media Arrives in the UK With a Fix for Podcast Advertising’s Wastage Problem

When Ralph van Dijk and Andy Maxwell founded Earmax Media in 2024, they were responding to...

Talent Veterans Behind Main Character Want Brands to Stop Buying Celebrity and Start Buying Culture

Courtney Worthman and Stacey Gersten built their careers along parallel paths that converged at a talent...

Brands Are Quietly Killing Their Own Influencer Campaigns From the Inside, Says Outloud Group’s Bradley Hoos

Brands that underperform in Influencer Marketing rarely have a creator problem. More often, the obstacle is...

Moburst Names Melissa Gruhin Vice President of Creative

Moburst, a mobile-first digital marketing agency, has appointed Melissa Gruhin as Vice President of Creative.  Gruhin...

Glossary Artists Signs Psychologist-Podcaster Dr. Patrice Le Goy and Creator-Dietitian Ayat Sleymann

Glossary Artists, the independent talent management firm founded by former TalentX and YMU Entertainment executives, has...

Fluent Inc. Enters Creator Marketing With Trevant, a Performance-Driven Agency

Fluent, Inc. has launched Trevant, an Influencer Marketing agency built to connect creator programs to revenue...

The Podcast Consultant Acquires Sundial Media to Expand Audio, Video Production

The Podcast Consultant, a Chicago-based podcast production agency, acquired Sundial Media, a boutique podcast production company....