Dove Awards Seven-Figure Micro-Influencer Brief to PrettyGreen

Unilever’s Dove division has appointed London-based creative communications agency PrettyGreen to lead its micro-influencer marketing, content...

Open World’s Justin Smith on Why the Gaming Industry’s Biggest Creator Marketing Problem Isn’t Budget

What does it mean to do creator marketing well in gaming when most brands still can’t...

Alex Cooper’s Unwell Appoints Marketing Veteran Joanne Bradford as President, Expands Executive Team

Unwell, influencer Alex Cooper’s media company targeting Gen Z women, has named Joanne Bradford President, adding...

Influencer Appoints North America President Jenny Penich as Global CMO

Creator marketing agency Influencer has named Jenny Penich as Global Chief Marketing Officer, effective immediately. Penich,...

YMU Group Promotes Five Senior Leaders Across Entertainment Division

YMU Group, the UK talent agency representing Simon Cowell, Steve Aoki, and Paris Hilton, has promoted...

Influencer Marketing Platform Vamp Adds 4 Leaders Across Finance, Product, Brand, and Client Delivery

Influencer Marketing platform Vamp has appointed four executives to its global leadership team as the company...

BENlabs Shuts Down as Gates Ventures Pulls Funding

BENlabs, the product placement and Influencer Marketing agency founded by Bill Gates in 1989, is winding...

Well Spirit Collective Bets That Trust Outlasts Scale in the Wellness Creator Market

Well Spirit Collective was built around a premise that runs counter to how most influencer agencies...

How Shady Dnaf Turned a Snapchat Bet Into a $23M Creator Economy Exit

When Amsterdam-based entrepreneur Shady Dnaf flew to Los Angeles around six years ago with no case...

Open Influence Names Julie Levitas Greenhouse VP of Partnerships in New York

Open Influence has appointed Julie Levitas Greenhouse as Vice President of Partnerships, based in its New...

Pulse Advertising Named Global Influencer Marketing Agency for EV Brand Polestar

Pulse Advertising has secured the global influencer marketing remit for Swedish electric vehicle brand Polestar following...

HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Influur Is Building a Creator-Powered Campaign Layer Around the 2026 FIFA World Cup

Miami-based creator marketplace Influur unveiled a multi-city, creator-led initiative designed to help brands engage audiences around...

Creative Network Residence Reshapes Leadership With Dual Appointments

Residence, the global network of creative companies, has appointed Ben Langsfeld as Chief Creative Officer and...

How JRE Pitched Weight Watchers on Organic Fit, Then Turned It Around in a Week

Follower count used to be enough. Book a creator with millions of followers, ship the brief,...

Social Commerce Agencies Orca and Sapphire Studios Merge to Form Third

Social commerce agencies Orca and Sapphire Studios have merged to form a new company called Third,...

This 19-Year-Old Creator Economy CEO Thinks Your Brand’s Creator Strategy Is Broken

Follower count was supposed to be the holy grail that made Influencer Marketing digestible and enticing...

456 Growth’s Dan Albert on Building for the TikTok Shop Era

Social commerce is dividing brands into two camps: those running experiments and those running machines. Dan...

How QYOU’s President Thinks About Scaling Creator Marketing Without Losing Brand Control

Creator marketing has crossed a threshold. The question brands now ask isn’t whether it works. It’s...

Unilever Taps Social-First Agency SAMY to Lead Global Food Influencer Strategy

Unilever has appointed SAMY, a social-first agency, to develop and activate a global influencer strategy for...

Goat Agency Expands U.S. Team With Ex-Captiv8 and Open Influence Veteran Bryce Adams

The Goat Agency has hired Bryce Adams as U.S. Influencer Lead, the WPP Media-owned influencer agency...

Digital Voices Founder Jennifer Quigley-Jones on Why She Sold: Indie Influencer Agencies Are Running Out of Road

Influencer Marketing has moved from a test budget to a core media channel. According to Jennifer...

Sports Media Company Snapback Sports Signs With Excel Sports Management to Drive Sponsorship Growth, Event Access

Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports...

Movers+Shakers Names Three Senior Executives to Support Social-First Agency Growth

Movers+Shakers has appointed Jarrod Bull as SVP of Business Partnerships, Petur Workman as VP of Business...

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...