Wasserman Strengthens Creator Division With Long Haul Management Acquisition

Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...

Under Armour’s Neeraj Chopra Campaign: The ‘Zidd For More’ Of The Apparel Market

Under Armour’s recent “ZIDD FOR MORE” campaign, featuring Olympic gold medalist Neeraj Chopra, has achieved significant...

Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels

Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...

MODERNSPEAK’s Kristyn Snell Exposes The Hidden Value Gap In Influencer Partnerships

When Kristyn Snell reached out to five parenting bloggers in 2017, their willingness to promote her...

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

Hireinfluence, established in 2011, is a full-service influencer marketing agency. Chris Jacks, a veteran with a...

Ramaa Mosley Of Adolescent Content Reveals Keys To Engaging Gen Z

Sixteen-year-old Ramaa Mosley stumbled onto a film set, sparking a journey to reshape youth marketing two...

How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers 

Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...

Smooth Media Acquires Energy Content Platform With A 200,000-Strong Community

Smooth Media, a company founded by former Morning Brew executives, announced its acquisition of Energy Central,...

Legal Eagle Turned Tech Founder Is Betting Big On Micro-Influencers, UGC Creators

Picture a suburban Chicago homemaker armed with only a smartphone and a few thousand loyal followers...

Why Vin Matano’s Creatorbuzz Is Betting On B2B Influencer Marketing

As traditional digital advertising yields diminishing returns and cold emails go unanswered, Vin Matano’s Creatorbuzz is...

Whalar Group’s New EMEA President Reveals How Creators Are Reshaping The Multi-Billion Dollar Market

As TikTok dances go viral and Instagram stories shape buying decisions, global creator enterprise Whalar Group...

36,000 Influencers Mark NIP Group’s NASDAQ Entry, Profit Still Elusive

NIP Group, a company co-founded by Mario Ho, the 29-year-old son of late casino magnate Stanley...

UK Startup Snags Canadian Podcast Producer Pacific Content

UK-based podcast production agency Lower Street announced in a news release that it has acquired Canadian...

Oli Hills And Nonsensical Lead The Charge In TikTok-Focused Marketing

TikTok marketing agency Nonsensical is building its reputation in the creator economy under the leadership of...

300 Top Brands, 1 Agency: Behind Publicis’ Power Acquisition Of Influential

French-based Publicis Groupe announced plans to acquire Influential, the world’s largest influencer marketing agency by revenue....

From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing

Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...

Creative Juice Merges With Rho: What This Means For 1M+ Content Creators

Creative Juice, a fintech startup focused on providing specialized financing and tools for content creators, announced...

Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network

Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...

CAA Signs Viral Kardashian Look-Alike With 8 Million Followers

Creative Artists Agency (CAA) has signed digital creator and actress Yuri Lamasbella, known for her Kardashian...

Inside The Viral Success Of ‘On The Street’ Videos: Linqia’s New Marketing Strategy

Influencer marketing agency Linqia unveiled a new offering to connect brands with creators specializing in “on...

Mushroom Connect: The Bridge Between Top Influencers And Big Brands

Australian music company Mushroom Group launched Mushroom Connect, a new talent management and partnerships agency.  The...

From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around

Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...

UTA Snags Top Talent Agent To Take Over The UK Creator Scene

United Talent Agency (UTA) expanded its U.K. Creators division with the addition of agent Beth Heard....

AJXI Co-Founder Breaks Down The Agency’s Relationship-Driven Approach To Managing Influencer-Brand Deals

Influencer marketing agency AJXI is s carving out a niche by focusing on transparency and effective...

Centennial World’s Lauren Meisner Exposes Mainstream Media’s Blind Spot: The Creator Economy Opportunity

Centennial World, founded by Lauren Meisner in 2019, has quickly become a notable player in covering...