The Toy Insider has launched the PlaySquad Creator Network, a platform designed to connect social media creators with toy and game companies for paid brand campaigns. The network carries no minimum follower count or membership fee, though all applications are vetted, and only approved creators will receive campaign invitations.

Accepted creators will receive monetary compensation and free products for most campaigns, along with a digital badge usable across platforms and access to an exclusive Facebook group for community discussion and collaboration.

The Toy Insider will manage campaign logistics end-to-end, including payments, sample coordination, creative briefs, and approvals.

The Toy Insider has an existing history of connecting family and toy influencers with toy brands through events, including “Sweet Suite” and “Holiday of Play.” PlaySquad formalizes and monetizes that relationship for creators.

Toy companies interested in accessing the network can find more information via The Toy Book, The Toy Insider’s sister publication.

Creators can apply directly through The Toy Insider’s website. Applications are reviewed on a rolling basis, and applicants will be notified of their status.

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