CreatorX Debuts Ahead Of Podfest With Multi-Channel Creator Advertising Exchange

Creator Exchange (CreatorX) has begun onboarding creators, networks, and advertisers ahead of Podfest (Jan. 15-18) in...

How StreetTalk Turned Street Interviews Into A Performance Engine For Consumer Brands

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted...

Edelman Appoints Ex-TikTok Exec Jo Burford To Lead Creator Marketing Expansion Across EMEA

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa)...

Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...

QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head

Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...

Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators

Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...

Why Genflow Is Honing In On Career Architecture To Empower The Next Generation Of Creators

Saad Aslam has spent nearly a decade operating inside the creator economy, long before it became...

PMG Acquires Influencer Marketing Agency Digital Voices

PMG announced the acquisition of Digital Voices, a London and New York-based influencer marketing agency, as...

Influencer Marketing Agency YKONE, Creative Production House MIRROR MIRROR Merge To Form Luxury Brand Marketing Group

Global influencer marketing agency YKONE and creative production house MIRROR MIRROR announced their merger to form...

ThoughtLeaders’ Bet On YouTube Sponsorships And Why CEO David Tintner Thinks Long-Form Content Still Wins

David Tintner is building a business around a deliberate bet: that high-quality, long-form YouTube content can...

TuManag3r: Building A Cross-Market Creator Economy Agency For Spanish-Speaking Talent

TuManag3r operates across Spain, Latin America, and North America with a mandate that goes beyond traditional...

Ertan Anadol On Building Tanke And Why Human Taste Still Defines The Creator Economy

As influencer marketing moves from experimentation to infrastructure, Tanke has positioned itself as a creative partner...

How Genii Creators Agency Is Building A Boutique Model For Entertainment Creators

Genii Creators Agency operates as a boutique, full-service management company focused on entertainment-driven creators who are...

The Role Of A CFO In The Creator Era: Inside Influencer’s Latest Executive Hire

Creator marketing agency Influencer has appointed Ryan Fitzpatrick as its Chief Financial Officer (CFO) in response...

How Girl Socially Turns Personality-Driven Marketing Into Growth For Creators & Female-Led Brands

Founded in 2021, Girl Socially is based in North Carolina and operates as a dual-model agency...

Online Travel Agency Trip.com Launches Creator Ecosystem With 12K Influencers, $14M Incentive Fund

Trip.com Group unveiled Trip Community, a unified platform integrating the company’s content and creator initiatives to...

JDS Projects’ Jenny Dinh Safransky Breaks Down Her Agency’s Long-Term Talent Strategy

For Jenny Dinh Safransky, creator management is not about sponsorship rates or follower counts. Instead, it’s...

StreetTalk Names Former Tinuiti Exec Jesse Eisenberg CEO To Expand Street-Interview Content Agency

StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive...

Sports Apparel Brand Oakley Renews Partnership With Australian PR & Influencer Marketing Agency Always Human

Oakley has extended its partnership with Always Human, keeping the agency as its lead PR partner...

Ellie Hooper On How The Goat Agency Turned Influencer Marketing Into A Measurable Media Strategy

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline...

A Business Check-In: How Influencer’s Toughest Strategic Decisions Shaped The ‘Thinking Like A Creator’ Framework

Ten years into building Influencer, CEO Ben Jeffries does not frame the company’s position as a...

FaZe Clan Parent Company HardScope Launches Creator Media Platform To Connect Brands With Gen Z

HardScope announced its launch as a vertically-integrated creator media platform, aiming to scale talent growth while...

CAA To Expand UK Creator Roster Through Agent Hires Or Acquisition

Creative Artists Agency (CAA) is pursuing expansion of its content creator business in the UK through...

HG Media Group’s Full-Stack Bet On Creators, Brands, And IRL Experiences

HG Media Group was founded on a simple but increasingly rare premise in the creator economy:...

Jay Kim Shares Vision Of A Cross-Border Infrastructure For Creator-Led Commerce

After nearly two decades in Asia, Jay Kim returned to the United States in 2023 and...