Launchd Acquires Influencer Agency Huume from IZEA

Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in...

Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing

Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town...

How Starfish’s New Influencer Marketing Platform Empowers Small Businesses And Creators

In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit...

Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia

Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a...

Unpacking AWISEE’s Dedicated Influencer Scouting Service

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise. The...

The Social Native Approach To Creator Content: Volume, Measurement, And Long-Term Partnerships

Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the...

As TikTok Shop Champions Rake In Millions, UpTik Challenges Brands To Seize Overlooked Opportunities

TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from...

Statusphere’s Enhanced Creator Targeting Explained

Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using...

The SheSpeaks Strategy For Getting Full Value From Influencer Content

Major brands spend millions securing rights to influencer content, then use it once. This costly inefficiency...

Podcast Strategy Meets Digital Marketing: Inside Moburst’s Acquisition Of Kitcaster

Moburst’s April acquisition of Kitcaster—its second acquisition in five months—aims to expand the company’s service offerings...

Whalar Group Acquires The Business Of Creativity To Bolster Creative Education Offerings

Whalar Group has acquired The Business of Creativity, the media company co-founded by advertising veteran Sir...

Reach Agency’s Cross-Cultural Strategy Lands Rising Talent And Deals

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive...

Sundaze PR Appoints Molly DeMellier as COO to Drive Creator Economy Growth

Sundaze PR has appointed former Acast executive Molly DeMellier as Chief Operating Officer as the transatlantic...

Demand-First Content Licensing: Inside Catch+Release’s Two-Sided Marketplace For Creators And Brands

Catch+Release’s 87% success rate when it comes to content licensing, compared to the typical 35% brands...

PRophet Introduces AI Agentic Search Tool To IMAI Platform For Influencer Discovery Efficiency

PRophet has announced an upgrade to its InfluencerMarketing.AI platform with the introduction of AI Agentic Search,...

Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities

Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...

Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings

Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator...

Omnicom Media Group Consolidates Influencer Marketing In MENA Under Creo Brand

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities...

From TRND To Endlss: How Listening To Customers Transformed A Business 

During the pandemic-fueled e-commerce boom of 2020-2022, David Abbey and his team had built the social...

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting

“I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it’s still...

Ashley Rudder’s Creative Darwinism Philosophy: “Only The Work that Performs and Resonates Will Survive”

“The creator economy is no longer a trend. It’s actually an infrastructure,” says Ashley Rudder, Chief...

INFLUISH: Influencer Marketing Platform With 15,000+ Creators Onboarded, Official Meta API Access

India-based INFLUISH announced it has onboarded over 15,000 influencers and 3,000 brands into its platform following...

#paid Launches YouTube Creator Integration To Enable Organic, Paid Brand Campaigns Through Unified Platform

Creator marketing platform #paid has launched YouTube creator integration, enabling brands to run both organic and...

Captiv8 Partners With Perplexity To Embed Advanced AI Capabilities Into Influencer Marketing Platform

Captiv8, an influencer marketing platform for enterprise brands, announced a strategic partnership with Perplexity for Startups...