Sports Media Company Snapback Sports Signs With Excel Sports Management to Drive Sponsorship Growth, Event Access

Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports...

Movers+Shakers Names Three Senior Executives to Support Social-First Agency Growth

Movers+Shakers has appointed Jarrod Bull as SVP of Business Partnerships, Petur Workman as VP of Business...

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

UnderCurrent Talent: A Platform Model for Scaling Niche Creators in a Consolidating Market

Eric Bogard doesn’t believe talent management companies should operate like traditional agencies. As founder and CEO...

#paid Partners With Pinterest to Connect Brands With Consumers Through Creator-Led Campaigns

Creator marketing platform #paid has announced a strategic partnership with Pinterest, joining the platform’s Creator Partnership...

The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses

Most talent management firms are built to close the next deal. The Drive Agency, launched in...

Alyssa Izquierdo on Building a Creator Agency Around the Contracts Nobody Else Was Reading

When Alyssa Izquierdo worked the brand side of Influencer Marketing, she noticed something that bothered her...

How Ahmad Mahmood Built a MENA Influencer Agency on Peer Trust, Not Pitch Decks

Most influencer agencies sell access to creators. Ahmad Mahmood started as one, and he argues that...

The Creator Agency Built on Saying No: Anthony Cappocchi on Discipline, Deals, and AI’s Threat to Creator Rates

For most Influencer Marketing agencies, every inbound brand inquiry is an opportunity. For Anthony Cappocchi, founder...

Clark Influence’s Marie-Josée Cadorette: If Influencer Marketing Isn’t Working, the Plan Was Wrong

When brands say Influencer Marketing hasn’t delivered, Marie-Josée Cadorette has a ready diagnosis.  “If it hasn’t...

FiveTwoNine, Billion Dollar Boy, and Patreon Relaunch Creator Fund to Send 20 Creators to Cannes Lions 2026

FiveTwoNine and Billion Dollar Boy have relaunched The Creator Fund in partnership with Patreon, selecting 20...

From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media

Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...

The Operator Behind the Creator: How Pylo is Turning Attention Into Owned Businesses

Most creators earning six figures are still one brand contract away from zero. According to Pylo...

Vue Creator Management: An Agency Treating Affiliate Strategy as a Full-Time Job

Most creators know how to post. Fewer know how to turn those posts into a sustainable...

The Gold Studios: Founder Eddie Gold on Blending Entertainment, Creators, and Brands

Eddie Gold is the CEO and founder of The Gold Studios Group, a London and New...

India’s Concept Group Enters Influencer Marketing With Puzzle Media Launch

Concept Group, an Indian independent agency network, has launched Puzzle Media, a dedicated Influencer Marketing vertical...

Meraki Group’s Vivian Kwan Explains How Her Agency Protects Creators’ Voices Beyond Brand Deals

Vivian Kwan entered the talent management business from the creator side of the table. After experiencing...

re:act: Tom Stone’s Social-First Agency Built to Align Creators, Creative, and Paid Media

Tom Stone believes many brands misunderstand how social media actually works. After years of working in...

How Dubai Agency Yamammi Is Building Creator Infrastructure for Luxury and D2C Brands

Yamammi, a Dubai-based Influencer Marketing and UGC (user-generated content) agency founded in 2024, was created to...

Play.Works Pushes Creator Content Into the Living Room With ‘Law By Mike’

Play.Works has launched “Law By Mike,” the legal education creator with more than 17 million YouTube...

Edelman’s Brooks Miller Says Brands Must Prepare for the ‘Creator Opinion Layer’ of the Internet

Public opinion was once formed in newspaper columns and television broadcasts. Today, according to Brooks Miller,...

Residence CFO Wade Milne on Building a Creative Network and Why Social Is the Industry’s Fastest-Growing Sector

For Wade Milne, the rise of the Creator Economy and the shift toward social-first marketing represent...

G&B Digital Management Expands Roster With Nine Creator Signings Spanning Photography, Gaming, and Lifestyle

G&B Digital Management, a Los Angeles-based talent management firm, has signed nine new creators to its...

The Toy Insider Launches Creator Network to Connect Family Influencers With Paid Brand Campaigns

The Toy Insider has launched the PlaySquad Creator Network, a platform designed to connect social media...