Oli Hills And Nonsensical Lead The Charge In TikTok-Focused Marketing

TikTok marketing agency Nonsensical is building its reputation in the creator economy under the leadership of...

300 Top Brands, 1 Agency: Behind Publicis’ Power Acquisition Of Influential

French-based Publicis Groupe announced plans to acquire Influential, the world’s largest influencer marketing agency by revenue....

From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing

Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...

Creative Juice Merges With Rho: What This Means For 1M+ Content Creators

Creative Juice, a fintech startup focused on providing specialized financing and tools for content creators, announced...

Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network

Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...

CAA Signs Viral Kardashian Look-Alike With 8 Million Followers

Creative Artists Agency (CAA) has signed digital creator and actress Yuri Lamasbella, known for her Kardashian...

Inside The Viral Success Of ‘On The Street’ Videos: Linqia’s New Marketing Strategy

Influencer marketing agency Linqia unveiled a new offering to connect brands with creators specializing in “on...

Mushroom Connect: The Bridge Between Top Influencers And Big Brands

Australian music company Mushroom Group launched Mushroom Connect, a new talent management and partnerships agency.  The...

From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around

Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...

UTA Snags Top Talent Agent To Take Over The UK Creator Scene

United Talent Agency (UTA) expanded its U.K. Creators division with the addition of agent Beth Heard....

AJXI Co-Founder Breaks Down The Agency’s Relationship-Driven Approach To Managing Influencer-Brand Deals

Influencer marketing agency AJXI is s carving out a niche by focusing on transparency and effective...

Centennial World’s Lauren Meisner Exposes Mainstream Media’s Blind Spot: The Creator Economy Opportunity

Centennial World, founded by Lauren Meisner in 2019, has quickly become a notable player in covering...

GCI Launches ‘Muse’: Celebrity Health Influencers Get A High-Tech Makeover 

GCI Group introduced Muse, an integrated celebrity and influencer engine for global health brands. The launch...

Tech Meets Talent: The Acquisition Reshaping India’s Creator Ecosystem

Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an...

NIL For All: Influxer’s Kendra Eidam Explains The Company’s Mission To Standardize College Athlete Branding

In the digital age, college sports have become commonly associated with the concept of Name, Image,...

From DMs To Dreams: How 2 Social Media Pros Launched A Celeb-Focused Agency

Chloe Sappern and Lydia Berry, two social media professionals, have launched @darlington, a new referral-only agency...

Hannah Holland, Founder Of UK’s Fastest-Growing Female Talent Agency, HLD Talent, Reveals Path To Success

The digital entertainment industry is witnessing one UK-based agency making significant strides in reshaping talent management....

How One Woman’s Vision Is Transforming The Lives Of Young Influencers: Jessica Henig Approach To Talent Management

Jessica Henig, Founder and CEO of Unlocked Branding, is leveraging her 15 years of experience in...

AI Meets LinkedIn: Why EasyGen Founder Ruben Hassid Is Betting On Business Networking

The creator economy is undergoing major shifts, and a new player is charging forward by focusing...

Beyond Ads: How This MCN Deal Turns Influencers Into Food Brands And Game Developers

On Monday, Collab Asia, a global multi-channel network (MCN) operating in seven Asian countries, announced a...

How Digital Nomad Laura Gomez Balances The “Tug Of War” Of Full-Time Travel And A Thriving Business

Laura Gomez, co-founder of TDC Digital Agency and a successful content creator, started her journey as...

IZEA’s Hoozu Makes Big Move: Aussie Influencer Agency Snaps Up 26 Talent

On Monday, IZEA Worldwide’s subsidiary Hoozu acquired 26 Talent, a prominent Australian talent management agency, as...

Meet The Ex-Beauty Execs Transforming Influencer Campaigns In Germany

All That Matters Consulting, founded in 2021 by Andy Hochbichler and Kathi Donaczi, is not just...

How Panel CEO Andrew Franz Is Shaking Up Influencer-Brand Deals

Panel, a startup founded by former investment banking analyst Andrew Franz, is refining creator-brand collaborations. Launched...

Emmy-Nominated Host Shira Lazar To Unveil Top Creators’ Strategies

A new content series, “Creator Spotlight,” is set to launch on July 23, 2024. It will...