Movers+Shakers has appointed Jarrod Bull as SVP of Business Partnerships, Petur Workman as VP of Business Development, and Sam Schaitberger as VP of Strategy, the LA-based creative agency announced.

The three hires expand the agency’s senior leadership as brands increase investment in social-first marketing strategies. Bull will report to COO Anton Perreau, while Workman will report to CEO Evan Horowitz and Schaitberger to co-founder and Chief Creative Officer Geoffrey Goldberg.

“Jarrod, Petur, and Sam bring the type of leadership we need for our next phase,” said Horowitz. “Together, they strengthen our ability to help brands move at the speed of culture.”

Executive Backgrounds

Bull brings more than 20 years of experience in creative and digital businesses, including roles as Managing Director at Yard NYC and Managing Partner at Code and Theory, where he helped grow the agency from 30 to 300 employees. He most recently served as Head of AI at StrawberryFrog.

Workman has over 15 years of experience across agency and brand environments spanning traditional, digital, and social marketing. According to the announcement, he has cultivated more than 2,500 global executive relationships with leaders at organizations including Delta Air Lines, Novartis, Ralph Lauren, Superdry, and AT&T.

Schaitberger brings more than 15 years of social-first strategy experience from senior roles at Edelman and MullenLowe. Her work includes repositioning Corona for a new generation of consumers and leading strategy for Apple, Grey Goose, and Caesars Entertainment.

“Social hasn’t just changed how brands communicate, it changed where culture is made,” said Schaitberger.

Movers+Shakers counts e.l.f. Beauty, SharkNinja, Adobe, and Hilton among its clients.

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