From Influence To Ownership: Jeff Frommer’s Bet On Creator Equity

Jeff Frommer, a serial entrepreneur, wants to move creators beyond paychecks in an industry built on...

Billion Dollar Boy Partners With Portal To Track Creator Sales Across Third-Party Retailers

Billion Dollar Boy Group announced a partnership with conversion visibility tool Portal to launch what the...

Solving The Equation Between Brands And Creators: Algebra Media’s Direct-Response Model

David Keller founded Algebra Media in 2017 when influencer marketing was entering a noisy adolescence. Networks...

Swiss Agency Kingfluencers Looks Beyond Likes As Gregor Doser Pushes For Measurable Impact

When Gregor Doser joined Kingfluencers as Chief Commercial Officer, he saw a rare opportunity to unite...

OpenSponsorship’s Ishveen Jolly On Bringing Analytics To The Business Of Influence

Ishveen Jolly is among a growing class of entrepreneurs using data to bring structure to the...

Rich Keith Explains Fourth Floor’s Global Model For Creator-Led Game Marketing

Fourth Floor is built on the premise that influencer marketing works best when creators, brands, and...

At Day One Agency, Creativity And Credibility Collide In The Creator Era

Day One Agency has built its reputation on the premise that attention can’t be bought –...

How Adolescent Content Turned Self-Expression Into Strategy For IPSY’s ‘I Play Beauty’ Campaign

When IPSY, one of the largest beauty memberships in the United States, set out to reposition...

Why Stride Social Is Betting On Micro-Creators To Redefine Influencer ROI

Alex Hendy knows the creator economy from both sides of the screen. As a TikTok personality,...

Sambhav Chadha Breaks Down Augmentum Media’s Playbook For Health & Wellness Brands

Augmentum Media was born out of a frustration familiar to anyone scrolling through social media: influencer...

How Nfinity’s theSALT Built A Data Engine For Africa’s Everyday Influencers

After a decade developing traditional media products, Pieter Groenewald saw a new kind of opportunity emerging...

Creativity Meets Accountability: Raela Aldea Breaks Down 18h08’s Precision Approach To Creator Marketing

In French influencer marketing, where creative flair often outpaces measurable impact, Raela Aldea wants to prove...

Trust Over Trends: How Anda Vlasaku’s Saku Agency Turns The ‘Right Fit’ Into Long-Term ROI

Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one...

Vertigo Marketing Group Launches AI-Powered Content Creation Studio In Patchogue

Vertigo Marketing Group opened a new content creation studio in Patchogue Village, New York, establishing a...

FiveTwoNine, Billion Dollar Boy To Grant 4 Creators Premium Access To Art Basel Miami Through New Fund Initiative

Creator platform FiveTwoNine and social-first agency Billion Dollar Boy are launching their latest Creator Fund initiative,...

Inside Le Fleur Society’s Luxury, Concierge Approach To Creator Representation

When attorney Lauren Taylor launched Le Fleur Society in August 2024, she didn’t intend to replicate...

Engineering Sustainable Revenue In The Creator Economy: DeepWater Strategies

DeepWater Strategies was built on a simple but powerful premise: the creator economy deserves structure as...

From Montreal To Manhattan: Heylist’s AI-Powered Push To Democratize Influencer Marketing

Heylist, a Montreal-based SaaS (Software as a Service) platform founded in January 2024, solves a critical...

Turning Sound Into Strategy: How Quill Blends Creativity, Data, And Storytelling For Branded Podcasts

When Quill launched in 2018, few companies were thinking about podcasts as a measurable brand asset....

Amplifica’s Playbook For Connecting Global Sports & Entertainment Brands With Latin Audiences

Co-founded by journalist-turned-marketer Fernando Amdan, Buenos Aires-based Amplifica helps global brands like the NBA and Premier...

Building Athlete Brands Beyond The Game: Ellie Wookey’s Press Upload Agency

From travel creator to founder, Ellie Wookey is helping athletes turn influence into long-term business opportunities...

HYDP’s Transparent Vision: How Thomas Markland Plans To Rebuild Trust In Creator Marketing

When Thomas Markland launched HYDP in 2022, the influencer marketing industry was in what he describes...

How Just People Agency Guides Mozambique’s Brands And Creators Through Market Challenges

When Maira Taimo and Micaella Tiago co-founded Just People Agency in 2021, their goal was clear:...

Publicis To Acquire HEPMIL Media Group In Southeast Asian Expansion

Publicis Groupe entered into a definitive agreement to acquire Singapore-based HEPMIL Media Group, expanding the French...

YKONE Invests In Swiss Talent Agency Atlas, Expands European Presence

YKONE, the global influencer marketing agency focused on luxury brands, acquired a 25% stake in Swiss...