Helen OMalley On Designing a Creator Management Model For Sustainability At Helm Talent Group

As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural...

Former Disrupt MD Stevie Johnson Named Head Of Omnicom Media’s UK Influencer Marketing Unit

Omnicom Media Group has appointed Stevie Johnson as Head of Creo in the UK, a newly...

Digital Marketing Agency New Engen Acquires Creator Content Network Grapevine To Scale Whitelisted Paid Social

Seattle-based agency New Engen has entered into an agreement to acquire Grapevine, a creator-powered performance content...

Pamela Zapata On Why Representation Still Shapes Outcomes In Creator Management

The creator economy has become more structured over time, shaped by metrics, dashboards, and performance benchmarks....

Influencer Marketing Agency Open Influence Elevates Maggie Reznikoff To Chief Client Officer

Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company...

CreatorX Signs ‘The Ebro, Laura, Rosenberg Show’ As Radio Veterans Transition To Independent Media

Creator Exchange (CreatorX) will represent “The Ebro, Laura, Rosenberg Show” for advertising and monetization as the...

Saying No As A Strategy: Keith Pape On Structuring YellowPike Media Around Business Outcomes

For Keith Pape, digital marketing is not about impressions, likes, or viral moments that fade as...

Creator Marketing Agency Billion Dollar Boy Taps Piet Southey To Drive U.S. Expansion

Billion Dollar Boy has appointed Piet Southey as U.S. Managing Director, a newly created role designed...

Building Influencer Marketing From The Inside Out: How Jeremy Barbara Is Rethinking The Agency Model

Jeremy Barbara is the founder of InHouse Influencer Marketing, a New York-based consultancy launched in late...

How Reflect Agency Is Embedding Diversity & Inclusion Into The Infrastructure Of Influencer Marketing

For Jackie Blake, inclusion in influencer marketing is not a creative add-on or a seasonal campaign...

Creator Agency NewGen Extends KSI Partnership Into Fourth Year

NewGen has retained KSI as a social publishing services client for the fourth consecutive year, the...

How summer. Built A Dual-Sided Influencer Agency For Brands Demanding Performance

summer. is a London-based influencer marketing agency built to operate on both sides of the creator...

How Zorka.Agency Is Turning The History Of Influence Into Strategic Infrastructure For Marketers

For much of the past decade, influencer marketing has been treated as a performance channel, optimized...

Gushcloud Acquires Majority Stake In UAE Talent Firm TalentPlus, Eyes MENA Expansion

Singapore-based creator and IP management and licensing company Gushcloud International has completed a majority acquisition of...

Influencer Taps Former TikTok Commerce Executive To Lead New Division

Creator marketing agency Influencer has appointed Hayden Bowler as Head of Commerce, establishing a dedicated commerce...

AnyMind Group Acquires Japan Live Streamer Agency Bcode To Expand Social Commerce Operations

AnyMind Group announced that it acquired all shares of Bcode Inc., a Japan-based company that manages...

How Fallen Media Turned Cultural Instinct Into A Repeatable Short-Form Studio For Creators

Back when short-form video was still dismissed as a playground for trends and throwaway clips, Sol...

CreatorX Debuts Ahead Of Podfest With Multi-Channel Creator Advertising Exchange

Creator Exchange (CreatorX) has begun onboarding creators, networks, and advertisers ahead of Podfest (Jan. 15-18) in...

How StreetTalk Turned Street Interviews Into A Performance Engine For Consumer Brands

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted...

Edelman Appoints Ex-TikTok Exec Jo Burford To Lead Creator Marketing Expansion Across EMEA

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa)...

Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...

QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head

Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...

Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators

Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...

Why Genflow Is Honing In On Career Architecture To Empower The Next Generation Of Creators

Saad Aslam has spent nearly a decade operating inside the creator economy, long before it became...

PMG Acquires Influencer Marketing Agency Digital Voices

PMG announced the acquisition of Digital Voices, a London and New York-based influencer marketing agency, as...