How Surge Turns Concertgoers Into Salespeople, No Followers Required

Surge Marketing connects live events with 10,000 ambassadors who have generated $6 million in ticket sales...

How The Arab Influencer Agency Is Consolidating The MENA Creator Economy

The Middle East and North Africa (MENA) influencer marketing industry has historically been fragmented, with individual...

Claudia Bish On Transforming Influence Into Long-Term Business Value

What happens when Instagram posts stop getting likes and the TikTok algorithm shifts – or even...

‘Influence Without Results Is Just Noise’: How Maison Made In Is Transforming Creator Partnerships

In 2012, Aurélie “Lili” Sauthier was working as a media planner buying banner ads when she...

The End Of Spots And Dots: White Media’s Mission To Make Podcast Ads Memorable

White Media is a dual-purpose audio advertising agency founded in July, connecting independent podcasters with advertisers...

How Share Fraiche Balances Engagement And Professionalism In The Creator Economy

Share Fraiche operates at the intersection of talent management and brand strategy in France’s creator economy....

The Shorty Awards: How Digital Recognition Translates To Creator Economy Success

Digital recognition programs come and go, but the Shorty Awards has been evaluating social media excellence...

Bobbie: Championing Human Touch In Influencer Marketing

Bobbie, a dedicated influencer marketing agency launched in April, combines technology with human connection in a...

IPG Health Expands Influencer Marketing Service To European Markets

IPG Health is extending its specialist Influencer ID marketing service to four European markets, building on...

AVC Expands Influencer Marketing Services With New Cultural Intelligence Framework

Marketing and advertising agency AV Communications (AVC) has launched a new Cultural Intelligence Framework for influencer...

How Nine Agency Built An Influencer Enterprise From A Simple Blogging Platform

Nine Agency, recognized as the “World’s Best Boutique Agency” in July, has established an influencer marketing...

A New Model For Creator Jobs? Popfly And Hyundai’s Field-Based ‘Director Of Influence’

Popfly, a platform connecting outdoor and adventure brands with creators, has partnered with Hyundai to launch...

How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important...

Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings

Multiple content creators are highlighting outstanding payments from The Corner following the agency’s communications business entering...

How Olgu Uysal’s OH Medya Approaches Influencer Marketing Through Data Science

“Influencer marketing has always been a slippery surface with no strict rules; what works today may...

Beyond Borders: Represented’s Single-Point Solution For European Influencer Campaigns Explained

In 2011, Danish entrepreneur Henrik Akselbo spotted a marketing phenomenon that was hiding in plain sight:...

NewGen Taps Industry Vet Dana Pirkle To Spearhead Creator Division Growth

Creator agency NewGen has appointed Dana Pirkle as its new Talent Director. Based at the company’s...

Defining Kobe Global’s ‘Hyper-Relevance’ Concept In Influencer Marketing

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data...

GiftWorks: How Clarion Communications’ Dedicated Influencer Gifting Division Works

Clarion Communications, a UK-based PR agency that has worked with major brands such as Unilever, Cathay...

We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency’s...

Publicis Groupe Australia Launches Integrated Social & Influencer Agency

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social,...

Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...

Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...

How QYOU Media Embedded Creator-Led ‘Digital Stunts’ Into ‘Mission Impossible’ Campaign

For the release of “Mission: Impossible – The Final Reckoning,” QYOU Media created a coordinated TikTok...

Putting Brands First: Efluenz’s Client-Centered Influencer Strategy

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator...