South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Whalar UK Appoints Dual Leadership After Brand Expansion

Whalar, the creator agency within Whalar Group, has promoted Jessica Womersley and Shannon Watkin to the...

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Inside Katelyn Rhoades’ enfluence Marketing Studio

“We don’t just post, we build influence.” This philosophy drives Katelyn Rhoades, founder and CEO of...

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...

Creative Agency MBCS Strengthens Content Offering By Absorbing Kinesso’s Creators & Content Team

Creative agency MBCS announced the integration of Kinesso‘s Creators & Content team into its operations, bolstering...

Influencer Marketing Agency Hypetap Appoints Shane Holmes To Lead New Sydney Office

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing agency...

XrossWorld: Reducing The Cost Of Finding And Managing Creators

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain...

Indie Ad Company Mediavine Takes Stand Against AI Use Of Copyrighted Content

U.S. ad management firm Mediavine has submitted an official letter to the U.S. Copyright Office demanding...

Empower Media’s Gregory Curtis Jr. On Why Influencer Marketing Goes Beyond Brand Awareness

Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat...

New Agency White Media Launches To Connect Australian Podcasters With Premium Advertisers

White Media has launched as Australia’s newest specialized audio advertising agency, focusing exclusively on connecting podcast...

Ogilvy Singapore Hosts Inaugural Creator Camp

Ogilvy Singapore hosted its first Creator Camp on July 31, bringing together aspiring and established creators,...

Amazon’s Wondery Podcast Network Is Undergoing Major Restructuring

Amazon is reorganizing its Wondery podcast network operations as part of a broader restructuring of its...

‘Where Creators Become Entrepreneurs’: Patrick Israel Shares Vision For Creator Hub

“The creator economy is the economy,” declares Patrick Israel, founder and CEO of Xtend Creators (formerly...

Launchd Acquires Influencer Marketing Agency Hoozu To Strengthen Creator Economy Capabilities

Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc,...

How Pedro Garassino Built A Latin American Creator Marketing Powerhouse Serving Major Brands

The path from Mexico City to reaching the world’s most valuable brands isn’t on most agency...

Nectar Social Raises $10.6M To Help Brands Turn Social Media Engagement Into Revenue

Nectar Social has secured $10.6 million in funding to address fragmented social media management for consumer...

How RISER Collective Brings Mass Scale To Influencer Marketing

Australian-based RISER Collective is transforming influencer marketing from a boutique service into a mass-production model by...

VTuber Agency VShojo Shuts Down After Charity Funds Misused

VTuber agency VShojo ceased operations following revelations that charity funds were diverted for operational expenses. CEO...

Sounds Profitable: Elevating The Business Of Podcasting Through Education And Community

Bryan Barletta turned an unexpected career setback into an opportunity to bolster knowledge sharing in the...

2btube: Platform Services And Financial Tools For Spanish-Speaking Creators

The Spanish-speaking digital content market represents 600 million potential viewers across multiple countries, yet when 2btube...

12,000 Sq Ft, 16 Studios, Crocs & Chemical Guys: Inside Outlandish’s TikTok Shop Live Streaming Empire

William August spent a decade witnessing firsthand how social commerce developed in China before most Western...

Ex-Yoola CEO Eyal Baumel Launches Flywheel To Build Creator Franchises Beyond Social Media

Eyal Baumel, former CEO of global YouTube network Yoola, has launched Flywheel, a venture focused on...

Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’

Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...

Why Blogapalooza Tapped Into The Power Of Community To Build Its Creator Network In The Philippines

Blogapalooza has established a network of over 50,000 content creators across the Philippines by prioritizing relationships...