GLOW’s Maggie Walsh Reveals How Fandom Is Reshaping Brand Marketing

Fandom isn’t just for pop stars and sports teams anymore. It’s gaining traction in the creator...

Havas Lynx Unveils New Healthcare Influencer Strategy

Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...

Whalar Group Acquires UK Talent Management Firm Sixteenth 

Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...

Node App’s Founders Reveal Why They Sold The Startup To Dulcedo Group, Discuss AI Matchmaking For Micro-Influencers

Node App, the brainchild of former social media agency manager Armin Faraji and ex-Google UX designer...

OMG’s New Snap Partnership Taps Into The Power Of Snapchat Creators

Omnicom Media Group (OMG) announces a partnership with Snap Inc., leveraging the platform’s creator network for...

Two Plus Company Agencies Are Launching An Influencer Marketing Solution For Performance Marketing, Brand Building

Citizen Relations and Mekanism, two agencies within the Plus Company network, are introducing Performfluence, a new...

Ex-DBA Talent Manager Gerald Leonard Unveiled As Head Of Currents Management’s Fashion & Beauty Division

Digital talent agency Currents Management appointed Gerald Leonard as Senior Manager of its newly established Beauty...

“Made In Hong Kong” Mooncake Scandal Costs Influencer Empire Nearly $10 Million

Three Sheep Group, a leading influencer agency in China, faces a 69 million yuan ($9.8 million)...

The Globe And Mail Recognizes Creator Agency Viral Nation As One Of Top Growing Companies In Canada

Viral Nation, a global social media marketing and creator agency, secures a spot on The Globe...

The Digital Dept.’s Belinda Sztrom On The Success Of The BRANDEdit Influencer Showroom’s First NYFW Event

The beauty industry’s buzziest brands are flocking to an unexpected corner of New York Fashion Week...

GoFluence Unveils First Malaysian Influencer Marketing Platform

GoFluence launched Malaysia’s inaugural influencer marketing platform at the Malaysia Modest Fashion Showcase during MIHAS 2024...

Radioads.com.au Launches To Provide Aussie Businesses With Affordable Prime Ad Spots

Radioads.com.au has debuted as Australia’s newest audio advertising agency.  Per B&T, the agency specializes in radio,...

Montreal’s Dulcedo Group Acquires AI Startup That Generated Millions Of Impressions Through Micro-Influencers

Montreal-based talent management agency Dulcedo Group has acquired Node App, an AI-powered influencer marketing platform.  The...

Clark Influence GM Marie-Josée Cadorette Explains The Agency’s Value Beyond Creator Campaigns

Clark Influence, an agency founded in Montreal seven years ago by Nicolas Bon and Vincent Bronner,...

Ex-LADbible, Lidl Exec Maya Orr Launches ‘UK’s First Values-Led Influencer Agency’

Maya Orr, former managing director at social-first creator agency Connect Management, has launched Big Name on...

Aidem Agency CCO Marwan Guedamsi Explains How They Became TikTok’s Go-To Partner For Marketing In Western Europe

TikTok’s explosive growth has left many brands scrambling to adapt, but Aidem Agency saw it coming. ...

L’Oréal Vietnam Goes All-In On Influencers By Naming Onefluence As Its Influencer Marketing Agency

L’Oréal Vietnam appointed WPP’s Onefluence as its full-service influencer marketing agency, signing a three-year retainer agreement. ...

Dentsu Introduces “House of Creators” Program To Turn Unknown Creators Into Marketing Machines

Dentsu Group Inc. announced the launch of “House of Creators,” a new initiative to support next-generation...

Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success

TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...

The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week

The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...

Wasserman Strengthens Creator Division With Long Haul Management Acquisition

Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...

Under Armour’s Neeraj Chopra Campaign: The ‘Zidd For More’ Of The Apparel Market

Under Armour’s recent “ZIDD FOR MORE” campaign, featuring Olympic gold medalist Neeraj Chopra, has achieved significant...

Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels

Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...

MODERNSPEAK’s Kristyn Snell Exposes The Hidden Value Gap In Influencer Partnerships

When Kristyn Snell reached out to five parenting bloggers in 2017, their willingness to promote her...

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

Hireinfluence, established in 2011, is a full-service influencer marketing agency. Chris Jacks, a veteran with a...